06/25/2026
Less than 1% of donors on CanadaHelps give securities. They contribute 16% of all dollars.
That gap is worth paying attention to.
Three practical steps to get started:
→ Mention it. Donors won't give this way if they don't know it's possible.
→ Set up your brokerage account. One conversation with your bank puts you in position to say yes.
→ Use a platform like CanadaHelps. Receipting, sale, and distribution — handled.
The 2026 Giving Report shows securities giving has grown 361% since 2020. The organizations capturing this are the ones making it visible.
Is it visible at yours?