XMC Sponsorship + Experiential Marketing

Home
Canada
Toronto, ON
XMC Sponsorship + Experiential Marketing

Experiential marketing that connects brands to culture.

Live events, creator partnerships, and digital campaigns designed to turn real-world moments into measurable impact. A dynamic agency that provides expert counsel and ex*****on of bespoke marketing programs for leading brands and great properties. A leading expert in developing strategic partnerships, sponsorship planning and ex*****on, XMC has provided counsel and experiential services for some of Canada’s largest companies and newest challenger brands.

08/13/2026

Keeping Toronto moving with an Instant Refresh - fresh hair and fresh sips with at Union Station! ☀️✨

We teamed up with to serve up a flavourful blend of summer-inspired drinks, including the Berry Extra Matcha, Cold Brew-nette, and Pretty in Piña Colada. 🍓🍵☕🍍

Paired with Batiste's on-the-go hair refresh, commuters got a taste of the ultimate summer duo. 💛

08/12/2026

What an incredible weekend in Montréal! 💙❤️

Thank you to everyone who stopped by the Hero House to experience our day-to-night skincare journey. From discovering Mighty Patch Invisible+ for discreet daytime wear to learning how Mighty Patch Original works overnight, it was amazing connecting with so many.

The Hero House tour isn’t over yet!

📍 Next stops:
• Rogers Stadium, Toronto | August 22–23
• The Well, Toronto | September 25–27
• CF Toronto Eaton Centre | October 23–25

Come say hi, discover your perfect patch, and show your blemishes who’s boss. 💙❤️

08/11/2026

Aperol’s Appartamento was the place to be at Osheaga. 🍊✨

The Aperol Appartamento had it all: photo booth moments, games + prizes, a charm bar, and a festival viewing deck. ✨🎶

Already dreaming of next year. 🫶

08/07/2026

Start something fresh this summer with Matua Wines. 🩵

We’re proud to have partnered with and to bring this waterfront experience to life, giving guests the chance to enjoy complimentary Matua wine sampling (19+) on our Sauvy B as part of their trip to the Toronto Islands.

Planning a trip to the islands? Book your ride with Art & Water Water Taxi and enjoy:
• Complimentary Matua wine sampling (19+)
• Exclusive giveaways
• Stunning waterfront views

📍 Art & Water Water Taxi (585 Queens Quay W., Toronto)
📅 Final weekends: August 8-9 & August 15-16
🕛 12:00-5:00 p.m.

See you on the water. Please enjoy responsibly.

08/06/2026

Can I pull you for a sip? 🍋🌴

We brought Simply Spiked to life poolside at Lavelle for Crave’s Love Island Finale Watch Party. ☀️

From branded bars to custom poolside details, every element was designed to create the ultimate summer setting, with the activation making waves on eTalk and across social.

07/30/2026

What do football, mouthwash, and groceries have in common? 🏈🦷🛒

Team XMC brought them all to life at the Calgary Stampede! 🐎🤠

We had an incredible time connecting with consumers across three unique brand activations at the greatest outdoor show on earth.

07/28/2026

We're Hiring!

At XMC, Experience is Everything – and exceptional experiences start with exceptional people.

We’re growing our Staffing Solutions team and are currently interviewing Sr. Staffing Coordinators and Staffing Managers

If you thrive in a fast-paced environment, love building high-performing teams, and are energized by recruitment, operations, and bringing memorable brand experiences to life, we'd love to hear from you.

Click the link in our bio to view the full job description and apply today.

07/21/2026

We're pleased to welcome Sean Adams to XMC as our new Director.

Sean brings more than a decade of experience in sponsorship, partnerships, and experiential marketing, having held roles with Oilers Entertainment Group, Scotiabank, and Ten Lifestyle Group. His track record of developing strategic partnerships and delivering impactful brand experiences will be a valuable asset as we continue to grow and deliver exceptional work for our clients.

Please join us in welcoming Sean to the XMC team. We look forward to the expertise, leadership, and fresh perspective he'll bring as we continue to build what's next.

07/16/2026

Think you know bitter?

That’s a wrap! Campari’s Simply Complex program came to life across Toronto, Montreal, and Vancouver through a two-tiered series of premium on-premise experiences.

Through guided tastings and storytelling at select partner venues, guests discovered the craftsmanship, balance, and heritage behind the iconic Negroni, and how three equal parts come together to create a timeless classic.

Proud to have partnered with .bar , and our incredible venue partners, , , and , to bring this experience to life across all three cities.

And there’s more to come. Stay tuned for Negroni Week this September.

Photography by:

07/15/2026

FALL 2026 INTERN APPLICATIONS ARE OPEN!

Ready to gain hands-on experience and take the next step in your marketing career?

We’re looking for interns across sponsorship, events, hospitality, and project management to join the XMC team this fall.

✨ Gain hands-on agency experience
✨ Learn from industry professionals
✨ Contribute to real projects with meaningful impact

Join a creative, collaborative team and help bring memorable brand experiences to life. Apply today through the link in our bio.

Address

49 Bathurst Street
Toronto, ON
M5V2P2

Website

http://www.xmc.ca/

Alerts

Be the first to know and let us send you an email when XMC Sponsorship + Experiential Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to XMC Sponsorship + Experiential Marketing:

Want your business to be the top-listed Business in Toronto?