XMC Sponsorship + Experiential Marketing

Home
Canada
Toronto, ON
XMC Sponsorship + Experiential Marketing

Experiential marketing that connects brands to culture.

Live events, creator partnerships, and digital campaigns designed to turn real-world moments into measurable impact. A dynamic agency that provides expert counsel and ex*****on of bespoke marketing programs for leading brands and great properties. A leading expert in developing strategic partnerships, sponsorship planning and ex*****on, XMC has provided counsel and experiential services for some of Canada’s largest companies and newest challenger brands.

02/26/2026

Did you see the heartfelt content featuring Sobeys-sponsored athletes throughout the Milano Cortina Olympic Games? Watch the process of how XMC developed the studio that made it all happen🤳🏻🎬🇨🇦

02/17/2026

We’re growing! 🚀 XMC is hiring a Senior Account Coordinator to join our team of experience-makers on the national brand team.

Ready to bring bold ideas to life? Apply now at xmc.ca/careers

02/04/2026

Celebrating XMC's 2025 award recipients 💙🏆

Our 2025 XMC Awards recognize individuals who show up every day with heart, hustle, and a whole lot of talent. These award winners represent the values, culture, and leadership that power everything we do, and we couldn’t be prouder to celebrate them.

Partner Award Winners

Values - Madeline Thomson
Finance - Jodi Sellers
Culture - Cristina Diamantouros

Peer-Nominated Winners

Rookie of the Year - Colin Mahon
Comic Relief - Graham Milne
Inclusivity - Sydney McIntyre
Leadership - Amar Singh

Congrats to all our winners, and cheers to the team that makes it all happen. 👏

01/23/2026

SUMMER 2026 INTERN APPLICATIONS ARE NOW OPEN!

Apply now through the link in our bio.

01/19/2026

Welcome to XMC!

Our 2026 Winter Interns are officially here, and we’re excited to kick off the season together.

01/13/2026

We are pleased to announce the promotion of Caroline Anderson to Associate Vice President.

Caroline is a leader who consistently demonstrates integrity, thoughtfulness, and a deep commitment to both her colleagues and clients. Caroline’s ability to build and sustain meaningful client relationships, paired with her strategic perspective and steady leadership, has made her a valued member of our team and an integral part of our agency’s success.

“This promotion is incredibly well deserved. Caroline leads with authenticity, empathy, and clarity, and she consistently brings out the best in the people and teams around her. We’re so proud of her growth and excited for what’s ahead.” - Brittany Lengauer, Partner

Please join us in congratulating Caroline on this well-earned milestone and exciting next chapter.

01/12/2026

We’re Hiring!

Calling Sponsorship & Experiential Marketing Professionals: XMC is growing and we’re looking for talent to join our team.

We’re currently hiring for the following roles:

• Account Manager, Client Services x3
• Senior Coordinator, Client Services
• Account Coordinator, Client Services
• Account Coordinator, Staffing Solutions

For full position details and application instructions, visit xmc.ca/careers.

01/08/2026

We’re proud to share an exciting leadership milestone at XMC, Duncan Fraser has been appointed Partner, effective January 1, 2026.

Since joining XMC just over three years ago as Associate Vice President, Duncan has been instrumental in evolving our strategic offering. His ability to connect high-level sponsorship strategy with impactful experiential ex*****on has made him a trusted leader across our client roster and internal teams.

As Steven Lewis, President & Co-Founder, shared:
“Duncan joined us with a clear vision for where the business could go, and he has delivered every day since. His progression to Partner reflects his leadership, sharp business acumen, and the trust he has built with our clients and teams.”

Prior to XMC, Duncan built a strong reputation across the Canadian marketing landscape through roles at Maple Leafs Sports & Entertainment and Molson Coors, contributing to some of the country’s most iconic programs. At XMC, he continues to lead complex client portfolios while mentoring emerging leaders and helping shape our culture.

For Duncan, joining the partnership reflects a deep belief in people, standards, and a client-first mindset:
“When you get the culture right and put clients first, the outcomes take care of themselves.”

We’re excited for what’s ahead and proud to welcome Duncan to the XMC partnership.

For the full press release, visit https://www.xmc.ca/post/xmc-duncan-fraser-promotion

01/06/2026

From Penfolds to the world. 🍷✨�

A private tasting inside honouring Penfolds’ craftsmanship and the highly anticipated yearly release of Grange.

XMC curated the experience end-to-end: custom illustrations, sommelier-led storytelling, boutique shopping moments, refined pours, and thoughtful details that shaped an unforgettable evening.

Order your Vintages allocation before this year’s stock runs out!

12/17/2025

Negroni week kicked off in style.

XMC partnered with Campari to deliver an unforgettable activation at 1 Hotel, uniting guests through bold flavours and a premium experience. The celebration continued at Third Place with an engaging seminar featuring two exceptional guest speakers.

Bold flavours. Great company. Conversations that matter.

12/16/2025

2026 is shaping up to be our biggest year, and we’re growing our team.

👥 Staffing Solutions: Account Manager + Account Coordinator
🍹 Client Services: Senior Account Manager + Account Manager

If you thrive in fast-paced environments, build strong teams, and have experience in the alcohol & beverage world, we want to meet you.

👉 Apply at xmc.ca/careers

🔗 Or tap the link in our bio.

12/15/2025

XMC teamed up with to bring Music Town to life, and Vernon, BC did not disappoint. 💙🎸

The Beaches lit up the night, the crowd showed up strong, and the energy was pure magic. Nights like this remind us why live moments matter.

Address

49 Bathurst Street
Toronto, ON
M5V2P2

Website

http://www.xmc.ca/

Alerts

Be the first to know and let us send you an email when XMC Sponsorship + Experiential Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to XMC Sponsorship + Experiential Marketing:

Shortcuts

Want your business to be the top-listed Business in Toronto?