Know Your Difference

Know Your Difference I come from 30 years of experience building global brands.

I help creative agencies evolve ✨ 🌍 120+ businesses in 10 countries 🎤 AIGA Speaker, HOW, CA Differentiation = Success ☎️ Book a Clarity Call ⤵️
https://calendly.com/rhonda25/talk-to-rhonda I help consultants, coaches, and, creatives and service professionals get clear on the ONE THING that makes them different from everyone else and then show them how to sell it!

03/18/2026

Just in case you missed 60 Minutes: A legal spokesperson advised us to post this notice. This violation of privacy can be punishable by law. Note: Facebook Meta is now a public entity. Every member must post a note like this. If you do not publish a statement at least once, it will be technically understood that you are permitting the use of your photos, as well as the information contained in your profile status updates. I hereby declare that I do not give Facebook Meta my permission to use any of my personal data. I also do not give AI permission to look at my internet presence, period. I do not agree to let anyone offer me AI without my specific authorization or permission. Copy and paste to your page.

How many hours have you lost to “quick” calls that go nowhere, proposals that get ghosted, pitches you never had a real ...
01/27/2026

How many hours have you lost to “quick” calls that go nowhere, proposals that get ghosted, pitches you never had a real shot at?

It’s not your talent.

It’s that you’re pitching before you qualify.

I stopped wasting my time when I started asking 5 specific questions before I ever wrote a proposal.

These 5 questions helped me land $500K+ in new business and helped other studios move their win rate from 35% to 65%.

I’ve put them into 5 short audios (under 4 mins each).

You don’t need to be “good at sales.”

You don’t need hours of training.

You just need to stop pitching blind.

Pitch Smarter, Earn More for $24.95

Unlock the secrets of business development for graphic designers with our comprehensive course. Learn the 5 key questions that will transform your client meetin

Ready to Win More Proposals? After spending countless hours on proposals that didn’t convert ☹️ I finally discovered the...
04/01/2025

Ready to Win More Proposals? After spending countless hours on proposals that didn’t convert ☹️ I finally discovered the key to success ☺️. It's simple—before you even think about writing a proposal, ask your prospect FIVE essential questions. I’ve used this approach to secure over $1M in creative agency projects. In five short recordings, I’ll show you how to:

✅ Confidently uncover the budget (without the awkwardness).
✅ Identify who else is pitching, and why it matters.
✅ Know the clients who will be a waste of time and energy
✅ Actionable steps that’ll dramatically improve your chances of winning.

I've taught The 5 Questions to dozens of agency owners around the world, and it works👌
Ready to start winning? Download The 5 Questions you need to ask every prospect before you even think about writing a proposal.

https://rhonda-s-site-7647.thinkific.com/products/courses/business-development-graphic-designers

It's something far more basic—and it's costing you customers daily. On March 26th, we'll reveal this critical element an...
03/12/2025

It's something far more basic—and it's costing you customers daily. On March 26th, we'll reveal this critical element and show you how to implement it immediately for dramatic results. The Marketing ROI Reset" webinar. Register here: https://knowyourdifference.com/reset

Remember This? I Pulled this out of the archives yesterday. I put together this workbook in 2011 to help small businesse...
02/25/2025

Remember This? I Pulled this out of the archives yesterday. I put together this workbook in 2011 to help small businesses get clear about their USP and how to stand out. I went through it yesterday and everything in there still holds today. It’s even more noisy out there, and very few products or services stand out. I’ve made this available as a digital download. If you’d like to learn how to interview your key stakeholders for strategic insights, if you’d like to learn how to do brand strategy and offer it as a service or if you’d like to get clarity on your target audience there are exercises here that are super helpful. If you'd like the digital download here's a link: https://rhonda-s-site-7647.thinkific.com/products/digital_downloads/know-your-difference-workbook


I've started a Substack called "The way we do things" where I'm going to write articles about observations of how things...
01/21/2025

I've started a Substack called "The way we do things" where I'm going to write articles about observations of how things are done and what we can do to make them better in the world. I believe that positive changes begins with questioning what's going on. My first article was called "Wasn't the Milkman the same as the Circular Economy" Why we trying to reinvent the wheel when the wheel has already been invented. https://thewaythingsaredone.substack.com/p/was-the-milkman-the-same-as-the-circular?r=7i8k5

Discover and discuss great writing with the world’s smartest readers on Substack.

Address

Toronto, ON

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

416-420-0746

Website

https://www.knowyourdifference.com/clarity-lab, https://www.knowyourdifference.com/next

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