Altus Strategy Group

05/07/2015

Altus Strategy Group was at Tuesday's ethnic consumer conference where speakers shared their thoughts about this lucrative consumer segment. Many inspirational insights:
1) Eddie Joon, The Cambridge Group - "Multicultural is the nexus of mega trends. Culture is not a birthright, it's a choice." Great talk about potential and misconceptions regarding this segment.

2) Canada Dry shared its ethnic campaigns - 16mil impressions for Chinese and 19mil for S Asian - extremely impressive numbers! Love how they did research before launching executing any campaigns. It's time for other CPGs to invest into research & really understand this lucrative segment!

3) MacLaren McCann & Environics Analytics shared segmentation insights - "niche within a niche", very sophisticated Prizm5 model to further sub-segment Chinese & S Asian Canadians.

4) Barrett & Welsh creative showcase - heart warming, touching, sleezy, exciting ads batted against each other!

5) BMO & Scotiabank - Banks are seeing higher net worth clients, starting to approach before immigrants even enter Canada. Scotiabank leverage opportunity to teach new immigrants to play hockey!

6) Marion Chan - great deep dive into ethnic male millennials; highly ambitious, hard working brand loyal group of customers. Huge potential!

7) Agencies panel discussion - what's the best (not necessarily the most ideal) way for agencies to approach multicultural marketing?

Fantastic day, lots of great content!

http://www.marketingmag.ca/microsite/ethnic-consumer-marketing-conference-2015/

10/22/2013

Please spread the word, thanks!!

We're currently looking for US or Canadian immigrants to fill out a quick survey for a chance to win one of five $200 gift cards! All you have to do is fill out the survey - you're also helping a non-profit organization understand financial services needs of immigrants!

www.AltusStrategy.com/Immigrant_Survey

Thanks for spreading the word and good luck for the draw!

05/12/2013

Please spread the word, thanks!

We’re looking for twenty Chinese mothers of children 3-9 year olds. If you are selected, you will be paid $200 in cash or gift cards to compensate for your time. Please provide your name, email address and phone number to [email protected]. Your personal information will be protected, and will not be released to anyone.

我們正尋找二十位 3-9 歲華裔孩子的母親參與市場研究。如果您被選中，這活動將支付200元現金或禮品卡為報酬。請聯繫以下電郵 [email protected]留下您的姓名，電郵地址，電話
號碼以聯絡，謝謝。您的個人資料將會保密!

04/27/2013

Please spread the word~

$200 for a few hours of a Chinese mother's time. She needs to have a 3-8 year old child. Preferably she lives in Mississauga / Etobicoke area, but it's not a requirement. If you or someone you know fits the criteria, please email [email protected], thanks!

Screening will be closing early May, so please get your name in!

04/26/2013

We're looking for a Chinese mother of a 3-8 year old child. Preferably she lives in the Mississauga / Etobicoke area, but it's not a requirement. She will be paid for her time, so please spread the word & email [email protected] if you or someone you know fits the criteria, thank you!

04/13/2013

Marketing campaigns targeted to Chinese Canadians

Learn about what companies are doing to target Chinese Canadians. What can you learn from firms like Clorox, Kraft, Walmart, Frito-Lay, and BMW?

http://www.starbusinessclub.ca/money/diversity-marketing-as-strategy-jaime-christian-on-marketing-campaigns-targeted-to-chinese-canadians/

Two weeks ago, we discussed the lucrative Chinese-Canadian market. With over 1.35 million Chinese living in Canada, it is one of the largest ethnic groups in the country. They are also geographically concentrated with 72% living in just two cities – Toronto (436,000) and Vancouver (348,000), which…

02/16/2013

Targeting Chinese consumers in Canada

A discussion on one of the largest ethnic groups in Canada - Chinese Canadians. What should businesses understand so that they may better target this population?

http://www.starbusinessclub.ca/people/diversity-marketing-as-strategy-jaime-christian-on-targeting-chinese-consumers-in-canada/

Over the past few weeks, we discussed the basics of ethnic marketing. Now we’ll examine the fastest growing segment of the population within Canada. It’s a segment so big that they can no longer be ignored.

02/07/2013

Asians & South Asians are highly active online. Are you reaching out to them using the right channel? http://www.starbusinessclub.ca/sales/targeting-asians-south-asians-online-diversity-marketing-as-strategy/

Over the past few weeks, we discussed the lucrative New Canadian market, segmenting by tenure and ethnicities, and understanding different cultural nuances. This week we will discuss where to connect with different ethnic groups.

01/28/2013

For those eagerly waiting for the next edition of "Diversity Marketing as Strategy"... we discuss about considerations for an ethnic-specific campaign in this Toronto Star article. Enjoy!

http://www.starbusinessclub.ca/people/considerations-for-an-ethnic-specific-campaign-diversity-marketing-as-strategy/

Last time, we talked about how we can segment immigrants of various tenures in Canada. Now that we understand behaviours of immigrants, let’s examine the value of ethnic-specific marketing campaigns.

01/26/2013

Hon. Jim Karygiannis, MP for Scarborough-Agincourt at the Global China Connection Conference