08/27/2026
Price, product, promotion.
Open almost any marketing email and that is what you will find.
Garin Hobbs thinks we can do better. And at CES 2026 on September 24 in Toronto, he is going to show us how.
Garin's session, "What You're Really Selling, What They're Really Buying," is about moving from extrinsic motivation, the discounts, the urgency, the promotions that slowly erode your margins and your brand, to intrinsic motivation that actually builds lasting customer relationships and drives long-term value.
In a world where competition for inbox attention keeps increasing, that shift is not a nice-to-have. It is the difference between a program that performs this quarter and one that compounds over time.
We are genuinely thrilled Garin is bringing this thinking to our room. π
This year: More content, lower price. Register at emailsummit.ca/registration.