Human Branding Inc.

05/09/2017

With a breadth of global research and consulting work, our Applied Anthropology Thinking takes us to all corners of the globe, leading fieldwork and delivering action-oriented insights.

Johanna Faigelman, our CEO and Founder is this month’s featured Frequent Flyer in Air Canada’s EnRoute Magazine. Be sure to check it out in the link below or on your next flight.

http://ow.ly/Waup30byU7C

05/05/2017

The economy of sharing is changing how consumers interact with brands – millennials are searching for authentic human connections and moving beyond materialism in the search for meaning.

Earlier this week, our CEO and Founder spoke to the Strategy Shopper Marketing Forum about how successful brands in the sharing economy have leveraged the growing consumer desire for meaning behind commodities and experiences.

03/02/2017

Waste Not, Want Not. Human Branding's Founding Partner, CEO Johanna Faigelman discusses why brands are riding the wave of conscious consumption and how marketers can respond to this societal trend. https://www.linkedin.com/hp/update/6243124105701318656

02/02/2017

Second day of is underway and only 20 minutes until Human Branding hits the stage! Come on over to Track A to hear founding Partner Johanna Faigelman, Partner & CSO Sarah McNab, and Miranda Gill discuss how an Applied Anthropological Thinking Approach can position your brand for success! Also dont forget to stop by our booth in the exhibition hall to chat with some amazing HB members. http://usa.pharmamarketresearchconference.com/agenda/

Pharma Market Research Conference agenda: fresh insights, senior-level expert speakers (pharmaceuticals, biotechnology, medical devices diagnostics). PMRC

01/10/2017

"Brands, take note: experience-driven events (like ball pits and jungle
gyms) are especially attractive to a generation that craves unwinding in the most nostalgic ways. The trend around “suspended adulthood” really speaks to millennials’ thirst for nostalgia...Hotel and other leisure brands that haven’t necessarily appeared relevant to millennials also have an opportunity to innovate by offering services that allow for the unfettered fun this demo craves"

Human Branding CEO Johanna Faigleman addresses the millennial desire for experiences that let them relive their youth, away from the pace and demands of tech and social media and which increase human connection.

From crickets to wine, here are just a few insights into what's hot for the year ahead.