07/10/2022
Windows and displays. Does your store have large front windows? Is your store attracting traffic? If not, consider reviewing your window displays. There are several traditional approaches and methods but creating unique displays makes the passerby wonder what’s inside of your shop. In these examples (slide 1-3), the store Duke & Lyle is using rotating mannequins, which attract the traffic with their movement. You can also see the garments from all sides. In addition to it, large themed props are placed to create overall mood, so you know the type of clothing they sell. In contrast, another shop’s, Thomas I Punkt, windows are more about complete outfits showcasing “his and hero’s” matching looks, carefully curated and thought through (note the pattern matching and color scheme). Whatever you do, remember that mannequins and displays are your silent sales force and just as real sales people, they need to tell the story.
