Venture Accelerator Partners

09/18/2026

"Do you offer 100% commission sales?"

It’s a question we get all the time. Steve breaks down why the answer is no - and why a fractional approach actually works out better for your business.

Watch the full video below to see how fractional sales can help you scale faster while keeping cash flow in check.

09/16/2026

Email outreach alone isn't enough to break through today's inbox noise.

Pairing targeted outbound emails with strategic, well-timed phone calls helps build credibility, boost response rates, and turn cold prospects into real conversations.

Here's how to structure a combined cold call and email campaign for maximum impact:

Combining cold calls and email helps B2B marketers cut through inbox fatigue, boost engagement, and book more qualified meetings.

09/14/2026

Most people think sales is about the close.

In reality, sales is like an iceberg. Everyone sees the win, but no one sees the massive effort beneath the surface—the months of follow-ups, calls, and emails required to build real trust.

Nicolas Munoz breaks down how persistence completely flipped the dynamic on a cold prospect.

09/11/2026

Finding qualified B2B leads isn’t a one-size-fits-all process. Depending on your target industry and ideal customer profile, relying on just one prospecting database usually means leaving revenue on the table.

Check out our breakdown of the top go-to tools for scaling outbound research across different B2B use cases:

Discover the top B2B research tools used by VA Partners, including LinkedIn Sales Navigator, Wiza, Knockd, and Apollo. Streamline your outbound campaigns today.

09/09/2026

"How can an external team actually learn my product well enough to sell it?"

Steve Gruber tackles one of our most frequently asked questions in the clip below.

You already have the deep product expertise on your team. What you need early on is a consistent engine generating qualified meetings. Our goal in the initial stages is simple: know enough to be dangerous. We focus on understanding the macro business pains, asking the right questions, and opening doors for your technical specialists.

With our structured Sales Fast Start Plan™️, we onboard quickly by diving into your scripts, market positioning, and objection handling. Plus, as we make calls and join your pitch meetings, we pick up the technical details through osmosis, taking prospective buyers deeper into the funnel over time.

Check out the clip below to see how we ramp up fast without skipping a beat!

Want to learn more about our Sales Fast Start Plan™️? Click here:https://lnkd.in/e8aC34zV

09/04/2026

Final reminder! Innovation Factory's Sales Bootcamp with VA Partners' very own Mark Elliott starts this coming Tuesday at 10:00 AM ET on Zoom!

With over 40 people already registered, it's shaping up to be a great group. Single sessions are available, but joining the entire 4-week series is recommended for maximum impact.

🗓️ Tuesdays | 10 AM – 12 PM on Zoom

Sept 8: Sales Planning
Sept 15: Sales Process
Sept 22: Sales Systems & Tools
Sept 29: Managing Your Sales

Note: This bootcamp is open to Innovation Factory and Regional Innovation Centre clients.

👉 Grab your spot today!

In this sales planning session, we will focus on high-level goals like revenue and the activity targets that lead to revenue.

09/02/2026

Deciding between a full-time sales rep and fractional support?

Mark Elliott breaks it down to three core variables in his latest video.

Read more about how these factors shape your hiring strategy here: https://vapartners.ca/fractional-sales-vs-full-time-sales/

08/31/2026

Question for our B2B sales and marketing network:

We recently noticed Goodfirms driving a chunk of referral traffic to our website via GA4, despite us having an unoptimized profile with zero reviews!

Now we're curious:

Are you actively collecting reviews on GoodFirms? Have you seen a real ROI or qualified leads from it, or is it just another directory on the list?

https://www.goodfirms.co/company/va-partners

08/28/2026

Can VA Partners help companies outside of Canada expand into North America?

Find out more here: https://vapartners.ca/international-sales-marketing/

08/26/2026

We’re heading to the LiONS LAIR Pitch Competition and Gala!

Nicolas, Steve, and Mark will be representing the Venture Accelerator Partners team as we celebrate the incredible innovation, entrepreneurship, and growth happening across our regional startup ecosystem.

We can’t wait to watch this year’s top finalists pitch live on stage, connect with fellow founders, and celebrate the ecosystem driven by Innovation Factory.

Do you have your tickets yet? Get all the details about the event here:

Get tickets to the 2025 LiONS LAIR gala to watch 10 entrepreneurs pitch their solutions to over 350 industry leaders from across the region.