Aldpar by the Aldboys

07/26/2023

I NEED FRIENDS TO HELP ME TELL ALL ABOUT MY ALMOST CENTURY

I am sending out a “Go Fund Me” request because I want to end my exiting long l… DONALD PELLETIER needs your support for Help this old guy (93) feel 50 again

12/09/2019

Our travelling continues from Turkey, Jordan and Guatemala to Ontario.
With an exclusive group of ten classic theatre lovers

08/28/2018

We are trying to do a complete make over of this site. Please bear with us

06/15/2016

Class One: Tourists
Tourists or visitors in the bazaar represent probably the largest cohort of people in the on-line market, and they are probably not going to be purchasing anything…this time. But because they will be coming back, it is important, first, to understand how and where they entered the on-line market .

A key entry gate for tourists in the bazaar is e-mail. E-mail has the key advantage of being in the reader’s private space, and accomplished e-mail marketers know how to respect this privacy and use it to their advantage. While are also getting better at identifying and rejecting spam, in every in-basket in the world, every day, there is at least one non-spam e-mail inviting us to visit some booth in the bazaar.

Another very important gate to the on-line bazaar is social media Social media platforms. Facebook, Instagram, Snap Chat, You Tube and Linked-in attract hundreds of millions of visitors each day and they have developed and continue to refine sophisticated and powerful marketing tools with the goal of turning those visitors( tourists) into buyers. Anyone wanting to use social media to attract visitors and direct them to their web site must understand and use these marketing tools which have been developed for them. Unlike e-mail, these platforms are not private— they are public and social spaces. Consequently they require a very different strategic approach if we want to turn our social media visitors into customers.

These social media platforms are dynamic and their growth is exponential. Hundreds of millions of tourists enter the on-line bazaar through this gate every day, and we ignore them at our cost. I am still fascinated that, a month or so ago, Facebook reported that it had one billion visitors in one day—that’s a lot of tourists—and a lot of potential customers.
In the meantime, if you want to learn more about the Grand Bazaar in the sky, you can do three things: post a comment below, visit my web site: www.aldpar.com - or e-mail me
ron@ aldpar. com. until next time…

Ron Waldie

06/06/2016

The Grand Bazaar in the Sky

About a year ago, I posted quite a few musings bout Istanbul/s Grand Bazaar, one of my favourite places in the world. My reason for doing so was to demonstrate that the transaction dynamics of the Grand Bazaar are identical to the on-line market place. I like to refer to the on-line marketplace as The Grand Bazaar in the Sky

I want to re-visit this image because so many people with whom I am working with feel totally overwhelmed when they enter the on-line market place. And at first, or even tenth glance, it really is a garish and intimidating place. But, if we keep the dynamics of the Grand Bazaar in mind, it quickly becomes less intimidating and less garish.

First, The Grand Bazaar in the Sky is immense. Every day trillions of dollars are floating around the on-line market, and every day millions if not hundred of millions of vendors are exchanging those trillions of dollars by selling their good and services to the billions of people who enter it, either to purchase or to browse. And its growth is exponential—almost overwhelming.

But, when we stop to think about it, just like the Grand Bazaar, there are only four classes of people in the on-line bazaar: First are the tourists—and there are a lot of them— who have come in to take a look. As with those in the Grand Bazaar, they are probably overwhelmed with all of the lights, the colours, and seeming confusion. If they are going to purchase anything, it will just be a cheap souvenir. so everyone pretty well ignores them.
Second, are the vendors—the people who actually have something to sell. The Grand Bazaar has over seven thousand of them selling everything form those cheap souvenirs to very expensive carpets, antiques and jewelry.
Third are the people who have come into the bazaar to actually buy something. Customers are the life blood of the bazaar and…and I will come back to them in a future posting
Fourth are what I like to call the bazaar touts, People who work the floor of every aisle of the bazaar and whose job it is to connect buyers with sellers. This fourth category is one of the most important and it is the concept of the bazaar tout that anchors the on-line market place. On-line Bazaar Touts are called Affiliate Marketers, and like those touts in the Grand Bazaar, their function is exactly the same—connecting buyers with sellers.

And that’s it!—only four classes of participants and each of them deserves some thoughtful attention as the play a key role in the transaction dynamics of the on-line market place. And look for more on each of them in future postings.

In the meantime, if you want to learn more about the Grand Bazaar in the sky, you can do three things: post a comment below, visit my web site: www.aldpar.com - or e-mail me
ron@ aldpar. com. until next time

05/18/2016

Last week we were in bit of a funk so we decided to cheer ourselves up went to see The Jungle Book. It worked!

Technology is at its absolute best when we are not even aware of it and. in the Jungle Book, we were so expertly drawn into the narrative that we simply accepted its combination of live action and animation as being natural. A a rule of thumb, I dislike anthropomorphism—animals taking on human characteristics. I detested The Lion King, for example. But, probably because Mowgli was a real boy, the other animals’ interactions with him felt more real, and it is still a terrific story! Thank you Mr Kipling..

So my take away here is that not only did I have a great time, but also I had a wonderful example of how 21st Century technology can work to animate and re-energize a nineteenth century children’s story.

And it this is the thought that I want to apply to the dynamic and often bewildering world of the on-line market—which is immense and growing. But, when we actually think about it, like that nineteenth century fairy tale—the on-line market place is based concept that is as old as Istanbul’s Grand Bazaar—a concept that has been enabled and energized by technology.

So while it is so easy to get really excited about the numbers and the money—every day in the on-line market place there are billions of people looking and buying, and and trillions of dollars being exchanged—the basic principles upon which it operates are no different that those of the Grand Bazaar: vendors with products selling to people that want to buy them. What makes the on-line bazaar to dynamic is that, like The Jungle Book, it is technology that animates it. But it is so important to remember that we are not shopping for technology on-line-we are USING technology to shop—even when we are interested in purchasing technology!

I know that so many of you find the on-line world full of hype and noise—and I’d love to talk to you more about this as I know I can show you how to get past the racket and see what real values there are on line, To learn more about me visit my website: (www.alpar.com) ; If you want to continue this conversation, please post a comment or e-mail me ( [email protected])

04/19/2016

It’s almost impossible to distinguish between male and female chickens when they are chicks—they all look and act exactly the same. This is a huge challenge for large farms and factories because only the females lay eggs, and they need chickens that can lay eggs. So if they have no way of knowing the gender of their chicks and if the law of averages says that half are male and half are female, they could lose half of their investment with each hatching of chicks, a scary thought. So what’s the solution?
There are a handful of experienced people known as chicken sexers and they can, by simply looking at baby chickens, ‘just tell’ the difference between males and females. It’s unclear HOW they can tell the difference. When asked, even THEY can’t say. But they have an intuition that is amazingly accurate. They’re able to make judgments with 90% accuracy. It’s a sort of 6th sense. The “chicken sexing” sense.
What does this have to do with your business? A lot!
So many business decisions are so hard to call:
Should I invest my money in this program or in that product?
Should I give up and start from scratch, or should I try to push through?
How much money should I spend on marketing?
To the inexperienced eye, both options seem equally appealing, but even if you are an inexperienced entrepreneur, you want to know that you have better then 50% odds that your decision is going to pay off. So how do you get better odds?
Actually, the answer is deceptively simple: Find an experienced chicken sexer and ask them.
Not an actual chicken sexer, but, someone who has years of experience in the industry you’re in. Ask someone who’s already faced the decisions you’re facing—as well as hundreds of similar ones. Someone who’s been around the block and has a feel for your challenge. They’ll give you better advice than those packaged answers you find in books and articles and google searches, and, like chicken sexers, you can trust their intuition.

Want to connect with your personal Chicken sexier? E-mail me and I’ll put you in touch! ron@aldparcom

04/07/2016

Has this happened to you? You are at a social gathering and have to watch and listen to a guy with a big ego. Cocktail in hand, he has a captive audience hanging on to his sage-like words. He attracts attention because of a success story… that was made up to begin with. But he flaunts that story around like a big fur coat, and the insecure party-goers swoon around him and give him the “oohs” and “ahs” he wants. It’s most probably a fake story—really successful people tend to pretty quiet about what they do. But it gets the guy what he wants: people’s attention.
The internet marketing world is FILLED with those “guys with big egos.” And a lot of newly minted internet-based home businesses are taking the hit…

– Because of a fake testimonial from someone who seemed trustworthy

– Because of a hyped up product that promised the stars and delivers nothing

– Because of a straight out on-line scam

It’s infuriating—and it happens all the time In fact, the odds are, if you’ve been into internet marketing for a while, you have also felt the burn of a product that turned out to be as empty as that guru’s “success.” So if you’re sitting at your computer, reading this post, and wondering how to get on the safe road to success WITHOUT getting burned by the phonies… Here’s the key to finding something that WORKS:
Look for something with a track-record.
There’s no substitute for good old-fashioned proof. You need PROOF that you can trust a product, PROOF that you can trust a system.
All kind of people can fabricate all kinds of on-line success stories. But what they get cannot fabricate is history and numbers. So look carefully for both.
And you can stop looking by asking me! I can see you a proven and successful on-lone programme that has bot a history and a credible track record of success—thousand or people earn millions of dollars. Interested? Visit my web site www,aldpar.com—or e-mail me [email protected] and I’ll be happy to show it to you!

01/14/2016

As you know from previous postings,over the past nine months, I have been investigating the fascinating world of on-line marketing, and I am now quite involved with it. Last week, one of my subscribers sent me this comment/challenge :

"It's great if you have the money to invest, but starting at the bottom, you just get the scrapings. Is it really that good?"

This is a great question so I answered him in a very long e-mail. I think it is important that you read my response to him too.

For Facebook, my response will come in three postings, and I urge you make the time to read them all.

Posting Number One

We need, urgently, to address the concept of "starting at the bottom" and dealing with "scrapings". It is not accurate and actually quite demeaning.

The image of starting at the bottom and dealing with scrapings comes from MLM marketing—a unique offspring of network marketing. Even if people are dealing with reputable MLM companies like Amway—or whatever it is called now—Avon, Mary Kay etc—the MLM model is full of stress, pressure and most unpleasant imagery. The worst image is the concept of the MLM "down line"—and this is where the sense of starting at the bottom comes from.

MLM marketing models are obsessed with enrolees getting as many people as possible in their downlines (under them) as quickly as possible. Because this is where the real money is, they pressure —in the MLM model, "encourage" is too polite a term—the members of their downlines to make their own downlines, and as quickly as possible…and so on and so on.

As long as everyone below them is doing so, the farther they get from the “bottom”. And the top dogs in the MLM pyramid are the people can make REALLY good money.
The problem, as anyone who has been in MLM marketing will tell you, is that building those downlines is REALLY hard to do—especially if people in one downline are competing with other MLM marketers in other downlines who trying to do the same thing. People quickly discover that all of their best prospects have already been approached and have either joined or declined, so their challenge is to find and sign up the scrapings—a discouraging and profitless undertaking at best……and a humiliating, even degrading one at worst.

In Part Two tomorrow, I’ll talk about a marketing model that avoids the angst and pressures of the hierarchical MLM model

01/05/2016

The name Aldpar is an outcome of the internet. Well over 25 years ago years ago, my business and life partner Don, and I got a post card—remember post cards?— from close friends that was addressed to The Alds. My name is Ronald, and his is Donald. We loved it and decided to use The Ald Partnership as the name for our new travel venture, and our re-branded and re-focused design business

Then came the on-line world and e-mail, so for our our e-mail moniker, The Ald Partnership became aldpar. About fifteen years ago, another friend who is branding expert asked why we were using two names that had no clear meaning rather than just one. We had no good answer, so we decided to call everything Aldpar. The name has the advantage of being neutral and it works for our consulting business, our travel business, our architectural design business, and now our on-line business.

01/01/2016

New Years greetings to all our friends and family

As we approach the evening of the first day of 2016, we think this lovely picture totally captures the essence of today—and let us all embark on our voyage through 2016 with the resolve to celebrate our humanity and to remember always with love our friends and family….Ron and Don