Halmyre

Halmyre Halmyre is a team of multidisciplinary consultants helping to solve marketing strategy problems.

Is your organization “analytically stuck”?Read our new blog that tells you how to bridge the gap between having data and...
05/29/2026

Is your organization “analytically stuck”?

Read our new blog that tells you how to bridge the gap between having data and actually using it.

https://hubs.ly/Q04fv5SG0

This was the last in our “Analytically Stuck vs Analytically Driven” series! Did you see the other posts? Check them out to get a full picture of how to become a truly data-driven association.

Is your association collecting data… or actually using it?Insights from our 2026 Benchmarking Diagnostic show that while...
05/27/2026

Is your association collecting data… or actually using it?

Insights from our 2026 Benchmarking Diagnostic show that while many associations are investing in technology, the real work of using those tools strategically is still underway.

A staggering 76% of associations have undertaken a significant digital transformation within the last two years, including 41% who launched initiatives in just the past 12 months.

But new technology alone doesn’t guarantee better outcomes.

Only 3% of associations fully segment their communications by audience. Despite having more member data than ever before, 86% use segmentation only intermittently, and 11% still send the exact same message to every member regardless of their needs.

The opportunity is clear: associations that move beyond simply collecting data toward actually activating it will have a significant advantage.

Curious how your association stacks up? Halmyre’s Growth Strategy Diagnostic Tool is still open! Sign up today at https://hubs.ly/Q04fv7S70

And if your organization is navigating digital transformation or trying to make better use of your member data, it may be time to rethink your strategy.

Halmyre can help, when you’re ready, with digital and growth strategies that turn data into real insight and action.

Reach out for a no-pressure chat at https://hubs.ly/Q04fvbWq0.

Family physicians across Ontario were being crushed by the administrative load.The Ontario College of Family Physicians ...
05/25/2026

Family physicians across Ontario were being crushed by the administrative load.

The Ontario College of Family Physicians - OCFP partnered with Halmyre to quantify the crisis, then convert physicians' experiences into a powerful advocacy platform.

Scroll through to see how this resulted in a groundbreaking report, national media coverage, and a data-driven strategy that shows physicians they’ve been truly heard by their professional body.

If your association needs to leverage research into big change, we can help. Reach out at https://hubs.ly/Q04f6BQ00

How long is your association spending compiling data?Read our new blog that tells you how to actually USE the data you c...
05/22/2026

How long is your association spending compiling data?

Read our new blog that tells you how to actually USE the data you collect, and how to make the process more efficient.

https://hubs.ly/Q04fvkjv0

Your association has data collection and reporting covered?

Then come back next week to see where associations are dropping the ball when planning for the future.

05/21/2026

We asked our clients how they REALLY felt…

And we’re actually pretty proud of the results.

⭐ Average “how well did we help you?” rating: 4.37 / 5
⭐ And nearly half of respondents rated us 5 stars on that scale
⭐ 63% selected “We gained a fresh perspective on our organization” as a top outcome of the project.

Strategy work is rarely simple. It involves tough questions, uncomfortable insights, and sometimes a complete shift in how you see your organization.

We’re unbelievably grateful to the associations that trust us to go through that process with them.

Ready to tackle your biggest questions? Reach out at https://hubs.ly/Q04g3F5s0.

Are you hearing from the people you want to attract… or only the people already in the room?Insights from our 2026 Bench...
05/20/2026

Are you hearing from the people you want to attract… or only the people already in the room?

Insights from our 2026 Benchmarking Diagnostic suggest many associations may be operating inside an echo chamber.

Nearly half (45%) of associations do not conduct any formal research with non-members or future members.

Meanwhile, many organizations are collecting feedback from current members too slowly to keep up with a rapidly changing environment.

67% of associations conduct formal member surveys only every 2–3 years or less frequently, which doesn’t cut it in today’s pace of change.

Want to compare how your association stacks up to the industry? Halmyre’s Growth Strategy Diagnostic Tool is still open! Start today at https://hubs.ly/Q04f5r9h0

And if your organization is struggling to understand what members (and future members) really want, it may be time to take a deeper look.

Reach out for a no-pressure chat with Halmyre experts at https://hubs.ly/Q04f5tw50.

P.S. Next week we’ll have more survey insights on digital strategy and segmentation, so keep an eye out!

Your members don’t just want networking, they want a competitive advantage.If education is still treated as a silo or a ...
05/19/2026

Your members don’t just want networking, they want a competitive advantage.

If education is still treated as a silo or a seasonal program, your association may be missing one of its biggest opportunities for growth.

In this training, Christine Saunders (Halmyre) and AJ Sallis (Intuto) explore the Learning-First growth model, and how associations can transform education into a strategic engine for retention, engagement, and revenue.

Watch now for a conversational deep dive into Education as a Service (EaaS).

https://hubs.ly/Q04h6x6l0

Is your association STUCK?Read our new blog about why the cost of inaction is your association’s biggest expense.https:/...
05/15/2026

Is your association STUCK?

Read our new blog about why the cost of inaction is your association’s biggest expense.

https://hubs.ly/Q04fvbYr0

Did you find yourself in the “driven” category this time? Don’t relax just yet…

Next week we show how associations can fall flat in actually LEARNING from the data they collect.

Do you know what other associations are doing with their pricing strategy?A significant number of respondents to our 202...
05/13/2026

Do you know what other associations are doing with their pricing strategy?

A significant number of respondents to our 2026 Benchmarking Diagnostic cited member demographics and pricing concerns as drivers of membership changes. This indicates that in 2026, associations need to find a way to prove value to a diverse and new group of members.

And nearly half of associations have not taken a detailed review of their pricing and packaging, and including 22% who have never undertaken a review.

Curious how your association stacks up? Halmyre's Growth Strategy Diagnostic Tool is still open! Sign up today at https://hubs.ly/Q04f4hRV0

And if your organization is starting to feel behind, it may be time to make a change!

Halmyre can help, when you’re ready, with membership pricing and packaging strategies. We’ll put our decade’s worth of experience into building your resilient, future-forward association.

Reach out for a no-pressure chat at https://hubs.ly/Q04f4g5r0.

P.S. Next week we’ll have more survey insights on member research, so keep an eye out!

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