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Halmyre

Halmyre helps associations and other non-profits grow with Value Proposition, Pricing, and Voice of the Future Member research strategies.

10/21/2026

Staying informed shouldn't have to mean reading everything.

Association leaders are navigating changing member expectations, new technology, shifting demographics, evolving revenue models, and a whole lot of noise about what to do next.

You don't need another email telling you what you *should* be thinking about.
You need the good stuff: interesting ideas, useful tools, real-world case studies, upcoming events, and perspectives worth bringing back to your team.

That's what we put into Growth Lab, our monthly newsletter for association industry leaders.

One email. Once a month. Simple.

Subscribe to Growth Lab: https://hubs.ly/Q04zMBjL0

10/18/2026

Are you building a plan, or just recycling last year’s?

There are officially 75 days left until 2027….and if your association isn’t taking this time to plan for the coming year, you’re missing out on growth opportunities.

Set your organization up for success in the coming year with a few steps:

1️⃣ Evaluate your growth trajectory: Identify which initiatives drive real impact and revenue.

2️⃣ Re-examine member value: Ensure your Value Proposition still aligns with what your audience actually wants and needs.

3️⃣ Audit your pricing: Align dues and event fees with member-perceived value using smart pricing data.

75 days left. The time to start planning is now!

10/15/2026

The scariest phrase in association management: “Because that’s how we’ve always done it.” 😨

Blindly copying last year's budget, event fees, or program lists without checking if value aligns with market realities can have a very *insidious* impact on an association’s future.

BUT we know how to escape these nightmares (A.K.A. plan for the NOW).
The answer: Lay the past to rest. Treat historical pricing as a baseline anchor, not a ceiling.

Layer on new value (like exclusive digital assets) instead of repeating legacy mistakes. Leave those ghosts in the graveyard 👻

(Photo from FilmDistrict via https://hubs.ly/Q04zdPvJ0)

10/12/2026

Happy Thanksgiving from all of us at Halmyre! 🦃🍂

We’ll be taking today off to spend time with family, enjoy the outdoors before Canadian winter hits, and eat leftovers of course. 🥧

But since today is about gratitude, we want to express how thankful we are for the associations, leaders, and partners we get to work alongside. Thank you for trusting us with your big questions, ambitious ideas, and occasionally very complicated problems.

We hope you get some time this weekend to slow down, enjoy time with loved ones, and reflect on everything you’ve built.

We’ll be back tomorrow! 🧡

10/08/2026

Oh the horror!

Flying blind into annual association planning is no better than spending a night at the Overlook Hotel.

Board and staff come in with vibes and hypotheses, but no actual market data.

BUT we know how to survive the night (A.K.A. build strategic plans that actually fit).

The answer: Test internal assumptions against non-member sentiment through external audits.

Build annual goals on real feedback, not scary assumptions. All vibes and no data makes you a dull association 👻

(Photo by Warner Bros/Hawk Films/Kobal/Shutterstock via Vanity Fair)

10/05/2026

Happy Animal Health Week! 🐾

Animal health touches so much more than the animals themselves. From veterinary care to education to advocacy, it takes a whole community to keep animals healthy and thriving.

This Animal Health Week, we’re taking a moment to recognize everyone who contributes to that work.

We’re lucky to support veterinary and animal health associations across North America, and we’re grateful to be a small part of the work they’re doing.

Here’s to the people (and animals!) at the heart of it all! 💚

10/02/2026

Join us in celebrating American Pharmacists Month! 💊

Pharmacists play an essential role in keeping communities healthy and supported, often behind the scenes and without nearly enough recognition.

We’re proud to work alongside associations across North America that advocate for, support, and strengthen the pharmacy profession.

To all the pharmacists out there: thank you for everything you do. Keep doing what you do best! ❤️

10/01/2026

One week to go! 📣

Small association or small department marketing comes with some very real constraints: small teams, limited budgets, and approximately 47 things that somehow need to get done today.

But effective marketing isn’t about having the biggest team or the biggest budget. It’s about knowing where to focus, making the most of the tools and data you already have, and getting your whole team working toward the same goal.

Join Halmyre, Intuto, and Membes for Limited Budgets, Big Impact: Tools for Small Association Marketing, a practical session designed to help small associations make their marketing more efficient, focused, and effective.

We’ll cover:
✔️ How to get more impact from your existing resources and data
✔️ Tools for building stronger member communications
✔️ Ways to create consistency across your team
✔️ Practical strategies you can put to work right away

📅 Wednesday, October 7th, 2026
🕐 3:00 PM ET
📍 Online

The webinar is one week away! Save your spot: https://hubs.ly/Q04yBsrL0

09/29/2026

Are you asking your non-members “Why not?”

Our latest research, featured by ASAE, found that associations asking non-members “Why not?” at least every 3 years were nearly twice as likely to report significant membership growth.

Your future revenue and membership growth may be sitting outside your current member bubble.

Christine Saunders explores how associations can find non-members, break out of inside-out thinking, and turn non-member research into a growth strategy in her latest article:
The 'Why Not' Factor: Unlocking Growth Through Non-Member Research

Read the full article to learn how to start asking better questions and unlock new opportunities for growth: https://hubs.ly/Q04yBhbQ0

09/24/2026

Do you feel like you’re always fighting for the last dollar in your members’ wallets?

If the answer is yes, it might be time to rethink how your association approaches pricing strategy.

This month we’re sharing a series that explores what associations should shift away from, and what to lean into instead when it comes to their Unique Value Proposition.

Read the full blog post, The Indispensable Association: Aligning Ecosystems, Premium Pricing, and Unshakeable Growth, at https://hubs.ly/Q04xpc-m0

And make sure to scroll back to read the other articles in this series!

Address

110 George Henry Boulevard , Unit 49
Toronto, ON
M2J1E7

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://halmyre.com/about

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