Leap Consulting.

03/18/2022

My recent interview on CTV News Channel, discussing Volodymyr Zelensky's unique communications skills

08/31/2021

In this article I'm quoted alongside a couple of other ad types, David Rosenberg of Bensimon Byrne and Dennis Matthews of Creative Currency, about the initial campaign ads from the major parties.

The three main parties are now into their third week of making pitches to the public, and have released a series of advertisements trying to get their messages across. CTVNews.ca picked three similar 30-second ads released by the Liberals, Conservatives and NDP, and spoke with marketing strategists....

08/30/2021

Wherein I opine on the fact that the ruling party in Alberta is selling “Best Summer Ever” hats even as the province experiences a massive jump in COVID cases.

Despite the daily COVID-19 case counts spiking and deaths and hospitalizations on the rise, the UCP is still selling "Best Summer Ever" hats.

08/21/2021

Bet you thought everything that could be said had been said about that creepy photo of Erin O’Toole in a tight t-shirt. Ha! Here’s more. Also in this episode of Power Play I opine on: soft-focus ads, pan pipes, and slo-mo jogging on the beach.

Marketing experts Clive Veroni and Lindsay Broadhead break down the public image of Erin O'Toole, Justin Trudeau and Annamie Paul.

08/17/2021

My latest interview on CTV News about that now-infamous Conservative Party magazine cover. I believe this is the first time the words “effete poseur” have been uttered on a Canadian news program.

Marketing Expert Clive Veroni breaks down the public image of Liberal Leader Justin Trudeau and Conservative Leader Erin O'Toole.

05/07/2021

12/15/2020

Hey, if you missed my talk at CreativeMornings/TO a couple of weeks ago, you can now watch it online ;)

Clive is the founder of Leap Consulting, a leading branding and marketing consultancy, working with clients across North America ? from Fortune 500 companies...

07/08/2020

Clive Veroni: “Mark Zuckerberg has invented a machine that is capable of mining the most valuable commodity on the planet...”

Watch below to find out more.