Rowan Tree Marketing Co.

05/29/2026

May has been such a busy month, and for that I am incredibly grateful! 🙏🏻

No matter what I work on or what industry my client specializes in, there are common issues and questions I often see while tackling marketing related projects. These are just some of the things that stood out to me this month that I felt compelled to share.

Sometimes, we need to see beyond the task and really dive deep into the WHY of each marketing avenue we explore. Just because we can do something, doesn’t mean we should. And what we do choose to invest in should come with a blueprint of how it should be done. Even if you are outsourcing, a good service provider should explain the process to you from start to finish. 🌱

Have marketing questions? Feel free to drop into my inbox! 💌

03/12/2026

How fun is this trend?!

I had a blast going through old photos to find these gems. That’s what social media marketing should be like. Fun. Not boring or make you feel like you want to pull your hair out.

So do the trend. Try something new. Stop looking at social media as a chore and look at it as an opportunity to just enjoy sharing the real you and realities of your business! 🌱

03/10/2026

On my way to remind you that marketing is not magic solution to your business problems.

I know, weird statement coming from someone who specializes in marketing, but I firmly believe it to be true! I get really tired of people telling business owners they just need a strong marketing plan, or SEO, or email marketing. While those are all GREAT things to have as part of your marketing mix, they simply cannot thrive without systems.

I mean, think about it.

🌱 What purpose is a lead magnet without a targeted drip campaign?

🌱 What good are leads without a CRM ensuring you don’t drop the ball and nurture each lead where they are in the funnel?

🌱 And what good is a sales funnel without the automated backend follow ups and upsells?

Marketing is awesome and there is so much you can do with it, but without basic systems in your business, you’ll experience more overwhelm and stunted growth. No amount of content generation or email strategy will change the fact that you need systems running in the backend for a happier business, and a happier YOU!

02/12/2026

2026 is the new 2016….and this girl from back then would be floored at how far she has come.

In 2016 I was in the midst of graduation from the Interactive Marketing Communications Post Graduate Program at St. Lawrence College. I had previously graduated from the University of Ottawa in 2014 with a BA in English and wasn’t sure what I wanted to do. I took a chance on the program figuring I could expand on my copywriting skills, and my life kind of took off from there. I met so many great people during the 1 year program and learned so much about the world of marketing!

Immediately after graduation I landed my first marketing job. I certainly learned a lot about what I wanted and didn’t want from a career. But it still took time. When you work in marketing, especially for smaller companies, you are expected to wear many hats. I can’t tell you the number of times I had to learn strictly by trial and error, completely overwhelmed at everything I was expected to do. From Kingston to Peterborough and to Trenton, I changed marketing careers in different fields and continued to grow. But 2016 me would never have believed she would be owning her own business 10 years later! I went from overwhelmed to managing overwhelm for other business owners. 😂

Moral of the story: Never stop working. Even when it’s hard. Even when people push you beyond your breaking point. And never say never. Because 2016 me would NEVER be an entrepreneur. I wish I could tell her that she is smart, skilled and to always keep her head up. Cause look at us now! 💪🏻

01/01/2026

2025 was a difficult year. It was filled with a lot of loss, uncertainty and stress.

BUT, it was also a year of opportunity. A year of belief. A year of ignoring the imposter syndrome and embracing the possibility of what I could become. A year of incredible friendship and deeper client relationships. A year where I was forced to put my best interest first and found it very rewarding. A year where I refused to give up and continued to support my clients the best way I knew how.

I don’t know what 2026 will bring but I will take the good with the bad. Thank you for believing in Rowan Tree Marketing Co. I can’t wait to show you what I have planned for the new year!

11/27/2025

One of the most rewarding experiences for me as a marketer with almost 10 years in this industry is being able to use the skillset I’ve developed to benefit others. I’ve always been a big believer in making marketing more palatable and fun through education, and I was able to do so last week at the “Ask The Pros” event held by The Small Business Centre.

I truly enjoyed being able to answer questions and shed light on marketing related topics. It really reinforced the messaging behind the foundation of my brand - to help businesses build strong roots through collaboration, education and support. I feel grateful to have been a part of this experience!

11/10/2025

Looking forward to speaking at this year’s Ask the Pros event!

Ask The Pros is Back for Another Year!

Join us at the Pentecostals of Quinte Church from 9:30am-12:30pm on Thursday, November 20, 2025, for an engaging and informative session where you can connect with experienced professionals and knowledgeable peers who bring practical, real-world expertise. This is your opportunity to ask anonymous questions to a panel of industry experts free of charge!

Enjoy meaningful networking opportunities and light refreshments as you gain valuable insights and advice to help you navigate your professional journey.

🔗https://conta.cc/4hQ82YZ

10/14/2025

I’ve spent the last 5.5 years helping entrepreneurs grow… listening to their big dreams, building funnels, systems and strategy from scratch, and learning to trust my own voice in the process.
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There was a time I didn’t think I could do this on my own. That I would forever be the person behind the curtain making the magic happen. Until I realized that I could, I can and I AM capable of living out my own dream.

Rowan Tree Marketing Co. is 100% inspired by my daughter Rowan’s fire, joy, and tenacity — she reminds me every day why I started and what’s possible. She’s the reason behind this brand, the energy behind my ambition, and the mirror that reflects who I want to be. She is also my biggest inspiration to take the leap into entrepreneurship.
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This next chapter feels big. And I’m ready for it.

Special thanks to TO:Design Studio
for building a brand that so beautifully tells my story (more on that later), and that also feels genuine, authentic and approachable.
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To the clients I’ve had the honour to support — thank you. To the ones I haven’t met yet — I can’t wait to help you grow.

This is strategy that grows. Not just in business, but in life. 🌱