09/11/2026
Hi I’m Sarah 👋🏻
Founder of OBEO Planning Group, entrepreneur, mom of three, and a big believer that financial planning and business growth should feel human, clear and never overly salesy. Since starting OBEO in 2017, I’ve grown a team that helps business owners across Canada with insurance, wealth, estate planning and group benefits, while also sharing what I’ve learned about leadership, sales and building genuine relationships. Outside of work, life is all about family, travel, adventure and figuring out how to build a business and a life I’m proud of.
Around here, I’ll share a bit of all of it — business, leadership, sales, entrepreneurship, money, family, travel, and the lessons I’m learning while trying to build a life and a company I’m proud of.
Welcome - I’m glad you’re here ❤️