http://www.fireandflowleadership.com/

Fire + Flow With Asmaa, Vancouver, BC (2026)

07/05/2026

I was Morrocadian this morning but deep down.. I am Dima Maghreb! Congrats today for the win and amazing game Canada ! Love you both deeply ❤️❤️

And a special thank you to .achraf for the beautiful Moroccan soccer jersey! I’ll cherish it forever! 🇲🇦

02/05/2026

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗮 𝘀𝘁𝗮𝗴𝗴𝗲𝗿𝗶𝗻𝗴 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝘄𝗼𝗺𝗲𝗻 𝗶𝗻 𝘁𝗲𝗰𝗵 𝘀𝘂𝗽𝗽𝗿𝗲𝘀𝘀 𝘁𝗵𝗲𝗶𝗿 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝗮𝘁 𝘄𝗼𝗿𝗸 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹?

Seen as a weakness or a lack of workplace etiquette, many women are conditioned early to ignore their body signals, mute their intuition, and wear a mask and act a certain way in order to succeed at work.

Last week, I led an 𝗘𝗤 & 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 workshop with . We had women from 6+ countries, practicing how to name emotions that are often left unspoken at work. The goal wasn’t to judge, analyze, or fix what comes up, but to acknowledge what is already there by strengthening emotional awareness and enriching our vocabulary to name, express, and honor our emotions and boundaries.

This week, I will continue breaking the silence on 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝗮𝘁 𝘄𝗼𝗿𝗸 by moderating a panel at Vancouver in the Amazon Post building. Alongside Neeharika Gupta, Antony Ignatius, and , we will share our experiences honestly and speak openly about what it takes to stay present, grounded, and credible when emotions surface in professional settings.

Emotions are already part of our workplaces. The question is 𝘄𝗵𝗮𝘁 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝗶𝗳 𝘄𝗲 𝘀𝘁𝗼𝗽 𝗽𝗿𝗲𝘁𝗲𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗻𝗼𝘁 𝘁𝗵𝗲𝗿𝗲 𝗮𝗻𝗱 𝗰𝗵𝗼𝗼𝘀𝗲 𝘁𝗼 𝘄𝗮𝗹𝗸 𝗯𝗮𝗰𝗸 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗿𝗼𝗼𝗺 𝘂𝗻𝗮𝗽𝗼𝗹𝗼𝗴𝗲𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝗵𝘂𝗺𝗮𝗻? Let’s explore that future together.

If this conversation resonates, come say hi during Regatta week.

11/21/2025

Let me introduce you to my favorite gem in Richmond . I discovered this place by chance looking for my perfect birthday cake earlier this year, and now it is my go-to place to enjoy a yummy brunch, a croissant, or a pastry while hanging out with my loved ones.

Happy 8 year anniversary Yandoux! To many many more!

03/20/2025

“𝙈𝙤𝙨𝙩 𝙡𝙚𝙖𝙙𝙚𝙧𝙨 𝙘𝙖𝙣 𝙙𝙚𝙛𝙞𝙣𝙚 𝙩𝙝𝙚𝙞𝙧 𝙫𝙖𝙡𝙪𝙚𝙨. 𝙊𝙣𝙡𝙮 𝙖 𝙛𝙚𝙬 𝙘𝙖𝙣 𝙖𝙧𝙩𝙞𝙘𝙪𝙡𝙖𝙩𝙚 𝙩𝙝𝙚𝙞𝙧 𝙚𝙨𝙨𝙚𝙣𝙘𝙚.” ~ 𝘼𝙨𝙢𝙖𝙖 𝙈𝙚𝙩𝙝𝙦𝙖𝙡

I’ve guided hundreds of CEOs and founders through leadership exercises. When it comes to defining core values, most can name them with ease. But when I ask: “𝘞𝘩𝘢𝘵 𝘪𝘴 𝘺𝘰𝘶𝘳 𝘦𝘴𝘴𝘦𝘯𝘤𝘦?”; that’s when the hesitation and resistance begins.

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘃𝗮𝗹𝘂𝗲𝘀 𝗮𝗿𝗲 𝗹𝗼𝗴𝗶𝗰𝗮𝗹. 𝗘𝘀𝘀𝗲𝗻𝗰𝗲 𝗶𝘀 𝗳𝗲𝗹𝘁. It’s what you bring into every room, every decision, every conversation. It’s the energy you carry that speaks louder than words.

Leading with essence is what separates great leaders from unforgettable ones:

• 𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 valued innovation, but he embodied audacious vision, daring to redefine entire industries.
• 𝗢𝗽𝗿𝗮𝗵 𝗪𝗶𝗻𝗳𝗿𝗲𝘆 values empathy, but she radiates deep presence, making people feel seen, heard, and empowered.
• 𝗥𝗶𝗰𝗵𝗮𝗿𝗱 𝗕𝗿𝗮𝗻𝘀𝗼𝗻 values risk-taking, but he exudes adventure, turning bold ideas into fearless ventures.
• 𝗕𝗿𝗲𝗻𝗲 𝗕𝗿𝗼𝘄𝗻 values courage, but she embodies vulnerability, showing that true strength lies in being fully authentic.

Your essence is what remains long after you leave the room. And yet, most leaders focus on refining their business model, not their presence.

I carry my essence with me, literally. These words are engraved on a bracelet as a daily reminder of how I choose to lead.✨

Drop one word that captures your essence in the comments. Let’s explore how we are remembered.

𝙋𝙨: If you’re ready to refine the energy you bring into every room, apply for my Fire and Flow Leadership executive coaching.

03/13/2025

🔥🌊 “𝑬𝒗𝒆𝒓𝒚𝒕𝒉𝒊𝒏𝒈 𝒊𝒔 𝒉𝒐𝒓𝒓𝒊𝒇𝒊𝒄, 𝒂𝒏𝒅 𝒂𝒍𝒐𝒏𝒈𝒔𝒊𝒅𝒆 𝒊𝒕, 𝒕𝒉𝒆𝒓𝒆 𝒊𝒔 𝒉𝒐𝒑𝒆. 𝑬𝒗𝒆𝒓𝒚𝒕𝒉𝒊𝒏𝒈 𝒊𝒔 𝒅𝒂𝒓𝒌, 𝒂𝒏𝒅 𝒂𝒍𝒐𝒏𝒈𝒔𝒊𝒅𝒆 𝒊𝒕, 𝒕𝒉𝒆𝒓𝒆 𝒊𝒔 𝒍𝒊𝒈𝒉𝒕.” —

We live in a world wired for catastrophe. Our news feeds amplify crisis. Our minds default to alarm. It’s easy to get caught in the 𝙛𝙞𝙧𝙚: the urgency, the fear, the feeling that everything is falling apart.

The question is, are we also noticing the 𝙛𝙡𝙤𝙬? The beauty unfolding around us. The small moments of connection. The quiet acts of kindness. The resilience that exists even in the hardest times. Not to dismiss reality, but to remind ourselves that both truths can exist at once.

✨ What if we made it a practice to name what gives us hope, even in the midst of chaos? To notice progress, joy, and beauty, not to ignore what’s hard, but to stay in the fight without losing ourselves.

Holding both truths and embracing our inner and outer duality is what we need to cultivate as leaders of the future. This is what Fire and Flow is about. The fire of action by standing up for what must change. The flow of presence by allowing, witnessing, and seeing the beauty that already exists.

We need both to live in harmony.

🔥🌊 Have you felt guilty lately for naming what is beautiful? Does it feel like it cancels out the severity of what’s happening around us? Let’s talk.

©️ This post is inspired by a video from .
📸 Pictures from artists discovered on Pinterest.

🎁 𝙋.𝙎. 𝙄𝙛 𝙮𝙤𝙪’𝙧𝙚 𝙧𝙚𝙖𝙙𝙮 𝙩𝙤 𝙨𝙚𝙚 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙖 𝙣𝙚𝙬 𝙡𝙚𝙣𝙨: 𝙩𝙤 𝙝𝙤𝙡𝙙 𝙗𝙤𝙩𝙝 𝙛𝙞𝙧𝙚 𝙖𝙣𝙙 𝙛𝙡𝙤𝙬, 𝙖𝙘𝙩𝙞𝙤𝙣 𝙖𝙣𝙙 𝙥𝙧𝙚𝙨𝙚𝙣𝙘𝙚, 𝙟𝙤𝙞𝙣 𝙢𝙚 𝙞𝙣 𝙩𝙝𝙚 𝙁𝙞𝙧𝙚 & 𝙁𝙡𝙤𝙬 𝙇𝙚𝙖𝙙𝙚𝙧𝙨 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮. [𝙇𝙞𝙣𝙠 𝙞𝙣 𝙢𝙮 𝙗𝙞𝙤 ☝🏼]

03/06/2025

“𝑻𝒉𝒆 𝒕𝒊𝒎𝒆 𝒇𝒐𝒓 𝒑𝒍𝒂𝒚𝒊𝒏𝒈 𝒔𝒎𝒂𝒍𝒍 𝒊𝒔 𝒐𝒗𝒆𝒓. 𝑾𝒐𝒎𝒆𝒏’𝒔 𝒃𝒓𝒊𝒍𝒍𝒊𝒂𝒏𝒄𝒆 𝒃𝒆𝒍𝒐𝒏𝒈𝒔 𝒂𝒕 𝒕𝒉𝒆 𝒇𝒐𝒓𝒆𝒇𝒓𝒐𝒏𝒕, 𝒅𝒓𝒊𝒗𝒊𝒏𝒈 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔, 𝒔𝒉𝒂𝒑𝒊𝒏𝒈 𝒊𝒏𝒅𝒖𝒔𝒕𝒓𝒊𝒆𝒔, 𝒂𝒏𝒅 𝒓𝒆𝒘𝒓𝒊𝒕𝒊𝒏𝒈 𝒕𝒉𝒆 𝒓𝒖𝒍𝒆𝒔.”

A year ago, I had the honor of speaking at the United Nations, standing on a global stage to champion gender equality and women’s economic empowerment. One thing was crystal clear: when women have access to leadership, mentorship, financial education, and entrepreneurial opportunities, they don’t just succeed, they soar.

Yet, for too long, women have been told to wait their turn, prove themselves endlessly, and take what’s offered. But real power doesn’t come from waiting. It comes from owning your worth, stacking your deck, and playing your hand with confidence.

This International Women’s Day, I’m thrilled to continue this mission alongside Parallèle Alberta. Together, we’ve designed an immersive free experience open to women across Canada. This is a space for those ready to step up, amplify their strengths, and build powerful networks.

𝗪𝗵𝗮𝘁 𝘁𝗼 𝗲𝘅𝗽𝗲𝗰𝘁:
👑 Rewire your inner dialogue and show up with unshakable confidence
👑 Own your unique strengths and turn them into business assets
👑 Build a strategic inner circle to accelerate your growth

📅 Friday, March 7, 2025 | 5:00 PM PST to 6:30 PM PST
📍 Virtual event | Open to women across Canada
🔗 Save your free spot from the QR code

Tag a woman in your life who is ready to accelerate her actions, claim her space, and step into her power! Let’s do this together. 💜✨

🇫🇷 French version if this post available on

03/03/2025

This week, I had the honor of judging the FIRST Robotics Regional Competition in Vancouver for the second time, where 48 high school teams from Canada, the USA, China, Brazil, Hawaii, and Taiwan competed, collaborated, and built some seriously impressive robots. These young minds were also being recognized for their leadership in advancing STEM in their regions and communities.

Watching these future innovators tackle complex engineering challenges, make real-time decisions under pressure, and collaborate through Gracious Professionalism reminded me of what it truly takes to scale a business effectively.

Whether you’re leading a robotics team or a multi-million-dollar company, the same truth applies:

✅ Innovation isn’t just about building. It’s about leading.
✅ The best strategy means nothing without ex*****on.
✅ Sustainable success comes from aligning your team, not just perfecting your product.

The next generation is showing us how it’s done. The question is: are we paying attention?

02/15/2025

💝 Did you know there are now 7 love languages?

Love isn’t just about saying I love you. it’s about feeling seen, valued, and connected.

🧡 Words of Affirmation → You light up when someone tells you how much you’re appreciated. Love notes, compliments, and heartfelt “I love you’s” make your day.

💛 Physical Touch → Hugs, hand-holding, and random cuddles make you feel the most loved.

💚 Quality Time → Presence matters. No distractions, just real connection. You feel valued when your partner gives you their full attention.

💙 Receiving Gifts → A thoughtful surprise, big or small, makes your heart feel full. It’s not about the price tag, it’s about the meaning and attention behind it.

🩵 Acts of Service → When someone does something helpful for you without being asked, that’s love. Nothing says I care like taking action.

💜 Shared Experiences → You cherish making new memories together: trips, concerts, hobbies, or spontaneous adventures.

❤️ Emotional Security → Deep conversations, feeling truly seen, and knowing your partner has your back means everything.

✨ Which love language speaks to you the most? Drop your emoji below! ⬇️

02/11/2025

I just came back from a magical weekend in Edmonton speaking about AI & Marketing! ✨

A massive thank you to Parallèle Alberta for the incredible opportunity to speak and sponsor with the “Rendez-vous des Affaires 2025”. It was a privilege to connect with a dynamic community of entrepreneurs and business leaders who are embracing new strategies and harnessing AI to drive real growth.

In my session, we explored the key trends reshaping marketing, how to align strategy with individual strengths, and the role of AI as a powerful enabler without losing the authenticity that makes brands truly stand out. 📈

To everyone who joined the conversation at , thank you for your energy, insightful exchanges, and curiosity. I can’t wait to see how you bring these strategies to life in your businesses.

Cheers to new connections and friends from Coast to Coast! 🌊🏔️☀️🥶

01/02/2025

𝗠𝘆 𝟮𝟬𝟮𝟱 𝗠𝗮𝗻𝗶𝗳𝗲𝘀𝘁𝗼

🌟 This year, I choose joy over fear,
harmony over hustle, and clarity over doubts.

🎨 I will honor my creativity as a form of power,
celebrate progress no matter how small,
and trust deeply in the magic of co-creation with the Universe.

⚡ I will expand my capacity to receive,
produce more than I consume,
and dance more as a way to recharge my energy.

🗣️ I will show up fearlessly, speak boldly, and lead as the truest version of myself.

💖 In 2025, I commit to aligning my heart’s intelligence with the power of my mind and the wisdom of my spirit, embracing the holistic being that I am.

✨ This is the year I go after my dream life with courage, one moment, one choice, one heartbeat at a time—surrounded by my beautiful family, amazing friends, and supportive community.

Fire + Flow With Asmaa

07/05/2026

02/05/2026

11/21/2025

03/20/2025

03/13/2025

03/06/2025

03/03/2025

02/15/2025

02/11/2025

01/02/2025

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