Good to Grow

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Good to Grow Good to Grow is a team of food industry experts and business educators who create success for Canadian food and beverage brands.

We provide coaching, education, product development, branding and design, a commissary kitchen, and signature events!

Reminder to apply for the January 27th K-12 Tabletop Show!An in-person tabletop show held in the Lower Mainland for sele...
10/19/2026

Reminder to apply for the January 27th K-12 Tabletop Show!

An in-person tabletop show held in the Lower Mainland for selected brands to learn about the institutional food services market, receive training and 1:1 coaching, and showcase products to buyers from Kindergarten – Grade 12 schools and school districts from across BC.

Selected brands will showcase their products in an intimate tabletop show for K-12 schools and school districts from across BC. Brands will have the opportunity to set-up a small demo table, pitch their business, and share product samples with K-12 schools and districts participating in the Feeding Futures program.

*Applications Close: November 22, 2026*

10/16/2026

Curious about how you can use AI to help grow your food and beverage brand?

Join Harvey Johal of Haylar Technologies for a FREE online webinar designed for food and beverage founders ready to stop guessing which products, customers, and sales channels are actually making them money, and start using AI to find out.

📅 October 22 at 5 PM PST
📍 Online via Zoom
🎟️ Free to attend

Register through the link in our bio!
Full podcast available via YouTube and Spotify.

10/16/2026

Looking to get your food or beverage products into BC schools?

Our K–12 Pitch & Plate tabletop show is back on January 27, 2027, connecting selected brands directly with K–12 schools and school districts across BC.

This is an opportunity to showcase your products, connect with institutional buyers, and explore new sales opportunities in the school food market.

📅 Applications close November 22, 2026.

Ready to get your products in front of the right people? Apply now through the link in our bio!

10/14/2026

For food & beverage founders ready to stop guessing which products, customers, and channels actually make them money — and start using AI to find out.

📅 October 22, 2026
⏰ 5–6 PM PDT / 8–9 PM EDT
📍 Online via Zoom
🎟️ Free to attend

Link in Bio

A few highlights from our latest Pitch & Plate event, featuring some of the food and beverage brands that took part!A sp...
10/14/2026

A few highlights from our latest Pitch & Plate event, featuring some of the food and beverage brands that took part!

A special congratulations to Drink 96 on winning Best Pitch! 🏆

It was amazing to see the range of products and innovation coming out of our local food and beverage industry.

New podcast! 🙌Harvey Johal brings over 25 years of experience in data and analytics to his work as founder of Haylar Tec...
10/08/2026

New podcast! 🙌

Harvey Johal brings over 25 years of experience in data and analytics to his work as founder of Haylar Technologies , helping businesses use AI and technology to improve visibility and support growth.

In this episode, Harvey shares some surprising findings from his AI discoverability assessment of food and beverage brands at From the Ground Up, including why some brands aren’t showing up in AI searches while their competitors are. He also explores practical ways entrepreneurs can use AI beyond content creation, from streamlining marketing to making smarter decisions about the tools and technology they invest in.

Available on YouTube and Spotify
Link in Bio

10/07/2026

Another incredible Pitch & Plate event in the books! 🙌

We had the opportunity to spotlight a group of 10 amazing B.C. food and beverage brands as they stepped up, shared their stories, showcased their products, and pitched directly to a curated audience of institutional foodservice buyers.

We’re so proud of every brand that participated. The preparation, passion and confidence you brought to the room was incredible to see, and we can’t wait to see where these new connections take you!

A huge thank you to our buyers, partners and everyone who helped make the day possible. Events like Pitch & Plate are all about creating meaningful connections between B.C. food and beverage businesses and the people who can help bring their products into new markets.

And we’re not done yet… 👀

We have TWO more Pitch & Plate events coming up, and applications are now open:

📚 January 27, 2027 | K–12 Focused Tabletop Show
An opportunity to showcase your products to B.C. schools and school districts.

🛒 March 31, 2027 | Independent & Natural Retail Pitch Event
Designed for new-to-market brands ready to learn about the independent and natural retail channel and pitch directly to grocery buyers and distributors.

Selected brands will receive training and 1:1 coaching from Good To Grow to help prepare for their event, and participation is fully funded.

Think your product could be a fit? Applications are open now! Head to the link in our bio to learn more and apply.

Pitch and Plate is a Feed BC initiative, delivered by the Ministry of Agriculture and Food in collaboration with B.C. food industry educators, Good to Grow and Feed BC public sector institutions.

Your business is sitting on a gold mine of data — you just can’t see it yet.Join Harvey Johal, Founder of Haylar Technol...
09/29/2026

Your business is sitting on a gold mine of data — you just can’t see it yet.

Join Harvey Johal, Founder of Haylar Technologies for our FREE webinar.

Designed for food and beverage founders who are ready to stop guessing which products, customers, and channels are actually making them money — and start exploring how AI can help them find out.

Harvey works with small and mid-sized brands, particularly in food and consumer goods, to make emerging AI capabilities practical and accessible for non-technical business owners.

📅 October 22, 2026
⏰ 5–6 PM PDT / 8–9 PM EDT
📍 Online via Zoom
🎟️ Free to attend

A big thank you to Haylar Technologies for sponsoring this webinar and helping us bring practical industry knowledge and resources to growing Canadian food and beverage brands.

Please note: This webinar is exclusively for Canadian food and beverage companies and individuals considering starting one. Services and suppliers are kindly requested not to attend.

Register 👉 Link in Bio

09/25/2026

Feedback IS cheaper than failure, but not all feedback should change your product.

Look for patterns. If one person dislikes the texture, that’s an opinion. If 20 people say the same thing, that’s something to pay attention to.

The goal isn’t to please everyone. It’s to learn what’s working, what isn’t, and what needs to be adjusted before you invest more.

Test early and listen carefully. Then make the call!

09/23/2026

Thrilled to see an iconic Canadian brand back on the shelves! Yves Veggie Cuisine Maple Leaf Foods

Address

Vancouver, BC

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4:30pm

Telephone

+16044548806

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