ALL Strategy

ALL Strategy Redefining Leadership Impact for service-based businesses through strategic consulting, speaking events, online workshops and customized support programs.

ALL Strategy is a boutique Business Alliance Organization that partners with service-based business clients to address leadership, operational and strategic challenges created by opportunity, growth, stagnation or market shifts. Relational and intuitive in approach, but rigorous in strategy and systems, this agency offers practical support required by today's leaders to generate results that impro

ve profitability while focusing on the personhood behind the business.

Consultative from initial contact, with a best-fit philosophy, all programs are customized to the needs of each client and their current circumstances. Knowing ALL Strategy is the Business Ally trusted by so many, you are invited to reach out and discover whether an alliance is the best opportunity for the future of your business.

On this first ever National Day for Truth and Reconciliation, where all Canadians join together to honour the lost child...
09/30/2021

On this first ever National Day for Truth and Reconciliation, where all Canadians join together to honour the lost children and Survivors of residential schools, their families and communities, I am sad, grateful, hopeful and frustrated.

The image in this post is of Holly Fortier and her mom Elder Lina Gallup. I invite you to watch the beautiful 14 minute film (link in bio) by the talented and brilliant Holly Fortier. It is about her mother’s journey as a survivor of the residential school system. Lina was taken at age 6 from her family and spent 13 years in a residential school. In honour of the thousands whose voices have been stolen by death and murder in those government funded schools, and the thousands more who lost their lives after turning 18 and being dumped in cities with virtually no chance of survival, please pause today and let Lina’s voice speak to you. I am honoured to know you and thank you for giving so many children a voice through your film A Mother’s Voice.

As a white Canadian, my privilege has allowed me to spend most of my life oblivious to the atrocities committed by our country, even through much of my lifetime, against the Indigenous peoples of Canada. I am embarrassed by my ignorance. I am sorry for not being more passionately engaged when I first learned about the lies I had been taught in school. I am honoured by the kindness, compassion and strength of First Nations friends and acquaintances in recent years who have embraced me despite my failings in embracing their generational journey for so long.

Over recent years, when I have asked “what can I do?”, the answer has been consistent: learn. I have been invited to educate myself about the history and culture that was stolen from so many. I have been challenged to seek out and build relationships with Indigenous neighbours and friends. I have been reminded to speak up when I see or hear prejudice.

Such simple requests. And each of us can do it.

Thank you  for hosting a wonderful Movers & Shakers cocktail party tonight. Fabulous mixology teaching, wonderful to see...
06/24/2021

Thank you for hosting a wonderful Movers & Shakers cocktail party tonight. Fabulous mixology teaching, wonderful to see so many great likeminded friends and community as we support Dress for Success Vancouver.
As ever you are the consummate host! And you are a mixology genius!

Cheers to all of tonight’s YWCA Women of Distinction Awards nominees and award recipients. And thank you Heidi for allow...
06/08/2021

Cheers to all of tonight’s YWCA Women of Distinction Awards nominees and award recipients. And thank you Heidi for allowing me to be a guest of tonight. Next year hopefully we can toast to amazing women and support our community together in person!

There are unique and incredible opportunities available to every one of us as leaders. We simply need to pause and obser...
05/30/2021

There are unique and incredible opportunities available to every one of us as leaders. We simply need to pause and observe our “everyday” actions to find the treasure. Even a seagull soars against the wind!

Women Artists and Entrepreneurs inspire me on a deep level. And this vase by the brilliant and talented local artist and...
04/13/2021

Women Artists and Entrepreneurs inspire me on a deep level. And this vase by the brilliant and talented local artist and business owner, Bev Ellis also manages to bring the beauty of nature into my space in such an inviting and fresh way.

I can’t wait to see different flowers in this vase every few days to reinvigorate me with their beauty.

To all the artists out there - keep creating. We need beauty always.

Check out Bev’s work at bevellis.com

I have always loved being female. And yet the journey to understanding, accepting and embracing the power and beauty of ...
03/08/2021

I have always loved being female. And yet the journey to understanding, accepting and embracing the power and beauty of femininity as a significant part of who I am and HOW I am has been layered.

Today, on International Women’s Day I invite you to pause and consider all ways the woman that you are makes you strong and significant. For myself, I am celebrating that I am a woman who
- runs my own company with over 50% of clients being women-led businesses
- mentors women in their businesses
- advocates for employing and advancing women locally and globally
- is mom to 2 privileged white males and because of their hearts and attitudes, am hopeful for the future of women in our culture
- thrives through connection with my female friends & am better because of them
- deeply values personal and business relationships with many good men
- knows my value isn’t in my physicality and yet still rarely walk out the door without lipstick and earrings

I am celebrating all women today and am thankful for our unified focus on continuing to change the way the world perceives our beautiful strengths!

.danderson

I love what I do, and care so much about the amazing businesses and business leaders I have the privilege of supporting....
10/28/2020

I love what I do, and care so much about the amazing businesses and business leaders I have the privilege of supporting.

This week I received an unexpected and certainly unnecessary reminder of how awesome my clients are when this gift arrived at my doorstep.

What can be more Canadian than receiving a classic throw from ?

Join me on October 29th to hear more about The Leadership Pivot: How to lead through change. Registration link belowList...
10/15/2020

Join me on October 29th to hear more about The Leadership Pivot: How to lead through change.

Registration link below

Listen and learn as I share insights, strategies and practical advice on how to successfully pivot as a leader in the midst of change.

Typically my speaking engagements are closed sessions, however The REIBC is welcoming non-member registration. I hope you join me at 12pm Pacific, October 29th.










https://www.reibc.org/cgi/page.cgi/_calendar.html?evt=332

I rarely work weekends and even more rarely long weekends. And I virtually NEVER speak publicly about my thoughts about ...
08/02/2020

I rarely work weekends and even more rarely long weekends. And I virtually NEVER speak publicly about my thoughts about clients.

Today I make all these exceptions. Meet my newest client.

He hired me today, on the Sunday of a long weekend. He is launching a new company and is looking for daily strategic support and step-by-step guidance to turn his vision into a thriving reality.

He has engaged my services for an hour a day with a commitment that he will invest 3 additional hours a day of purposeful and focused work to make this happen.

His name is Declan Wood. He is 8 years old. He will be starting 3rd Grade this September. And like all entrepreneurs who have gone before him, he is sure to have his fair share of failures.

But I have no doubt that with the focus, excitement, openness for learning and strategic direction he is showing already, one day he will be someone we all look to as an example of passion, perseverance and courageous leadership in business and in life.

I am honoured to be his business strategist and beyond grateful to be his mom!!!

Do you ever feel that although your business is in full bloom, prospective clients or customers just see you as ‘one of ...
07/27/2020

Do you ever feel that although your business is in full bloom, prospective clients or customers just see you as ‘one of them’ instead of as ‘the one’?

Operating a successful business is a huge hurdle to overcome. But in order to really thrive as an organization you also need differentiation.

What do you offer that sets you apart? How are you providing value that creates a compelling story?

#

Happy Canada Day! 🇨🇦 Proud to be a Canadian small business, and a Canadian business leader. Grateful to be Canadian and ...
07/01/2020

Happy Canada Day! 🇨🇦
Proud to be a Canadian small business, and a Canadian business leader. Grateful to be Canadian and live and thrive in this beautiful country. Grateful that Canada’s immigration policies welcomed both my parents here, as they do to so many. And today I especially reflect on how far we still need to come as a country as we work toward inclusivity, equality and reconciliation. As a business leader in Canada, I am deeply committed to being apart of the solution, so we can continue to grow in our pride as a Nation! Celebrate today and stay safe! 🇨🇦

Soaking in tonight’s super moon was a wonderful break from the density of every moment in every day right now. A moment ...
05/08/2020

Soaking in tonight’s super moon was a wonderful break from the density of every moment in every day right now.

A moment of awe was a gift.

A refreshing reminder for my soul that all of this has been here long before we were and will be here long after we survive and thrive after COVID-19.

I will be pursuing more moments of awe. Will you join me?

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Vancouver, BC

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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