06/12/2026
Mastering is never as fun as mastery.
I wanted to help more people, in an accessible way that feels good for me and good for them, so I've opted into learning digital marketing for an online live cohort program and wow, is it humbling to be a beginner again.
Not in providing transformation for my people, because I've got that down, but in learning the sales, marketing, tech and messaging that helps me connect with the people who really want and need my help.
I'm a good writer, but that's on the self-expression side.
I'm pretty entertaining and informative, but that's on the teaching or performing side.
I'm a great guide for personal and professional transformation, but that's live, either in person or virtually.
None of those skills lend themselves to marketing and selling online though - the psychology behind sharing stories, understanding how people buy, what helps them go from interested to client and what they need on that journey when they're just meeting me on the internet instead of IRL?
A whole new ballgame and such a huge learning curve.
I'm finding I tend to skip steps, see connections between things before my clients do and head straight for the deep root of an issue before guiding people through the process of connecting the dots. That, and explain five problems at once, instead of focusing on one digestible one at a time.
And worse, I thought it would be easy (thanks ego!)
And, in many ways, I'm terrible at explaining what I do.
My coach says, "The better the coach, the worse the marketer" and I think I'm living it in real time. 🫣
When was the last time you tried something totally new, and how did it go?
