Incrementa

11/27/2025

Did you get some crap done this week? Great! Give yourself a gold star, a high five, or a pat on the back.

If you’re focusing on what you didn’t get done, you’re not focusing on the right thing. List out what crap you got done. It’s probably more than you think.

Oh, and enjoy the weekend!

11/26/2025

Perfect planning sessions. A complete business operating system. The best strategy in the world – it means nothing if nobody cares. None of it matters without energy behind it.

This is where strategic planning fails. Not in logic, but in energy. No heartbeat. Just another plan on the shelf.

Revenue is a result. It's what happens after the real stuff is right. Connection. Purpose. Belief.

Thriving businesses are the ones with people who actually give a damn. They’re optimized AND emotionally engaged. They know who they are, what they stand for, and why their work matters.

Soul can't be faked. But it can be built. Out loud. Together. Intentionally.

That’s when you stop pushing people forward. They pull the business with you.

Need some help reigniting the soul of your business? Let’s build your GREAT business together. DM me anytime.

11/25/2025

The end of August was a low engagement week on LinkedIn. It makes sense. I was wrapping up vacation. I was getting back into the swing of things. My guess? So was everyone else.

But I picked up 9 new followers that same week.

I was focused on one metric (engagement) and almost missed what was actually working (growth).

It's easy to do this in your business too. You're watching one number slide while another one's quietly climbing.

Sometimes the win isn't where you thought it would be.

So here's my question: What goal are you hitting that you're not even paying attention to?

11/20/2025

It's more A-HA moments, right at your fingertips.

I've built a whole learning centre full of free resources for leadership who want to build something great without guessing their way through it.

Inside you'll find:

-Working Lunch workshops where we tackle topics like assessing your team or clarifying your strategy
-Tools that keep you focused and accountable week to week
-Leadership Book Club sessions where we go beyond "brain candy" and into actual application

It's all free. No catch. Just practical help for leaders who are ready to take action. Link in the comments.

11/19/2025

"We should be further along by now." That’s the feeling you get when you’re looking at your leadership team.

The strategy's solid. Your people are smart. But somehow, ex*****on keeps falling short. The same issues keep surfacing. And you're still the one pulling everything together.

It's exhausting.

You’re their leader. You’re who they look to for guidance. But you’re too close to see what’s really holding you back. To see what’s keeping you and your team stuck in the exact same spot quarter after quarter.

It's not because they lack talent or drive. You just can’t spot the patterns or the gaps in ex*****on yourself.

You don’t need to carry everything alone.

As a leadership coach, I use what works— EOS, Scaling Up, whatever fits your business. But mostly, I just help you get unstuck and move forward.

What's one thing that would change if your leadership team were firing on all cylinders?

*****ondiscipline

11/18/2025

If you’re a CEO asking ChatGPT things like “What's the best pricing model?" or “Summarize industry benchmarks,” you’re using AI wrong.

Sure, you’ll get something that sounds smart. It might seem like a magic answer button, but really, it means nothing.

AI doesn't really know YOUR business, YOUR customers. AI doesn’t know their pain points or problems that need solving.

Recently, we were working through a pricing decision with a client. Complex stuff. Revenue stability vs. market friction. Partner incentives. Buyer psychology. Operational risk.

Real consequences either way.

I watched him almost reach for the shortcut. "Let's just ask ChatGPT."

I had to sit him down and tell him, don't ASK AI for answers. Make it earn its keep as a thinking partner.

So we gave my AI intern Quinn a role: act as a strategic coach and fractional CRO. Your job is to help us explore trade-offs and surface blind spots.

Then we fed it the full picture. Not just "we're thinking about pricing." We gave it our current model, where leads drop off, how partners sell, buyer behavior patterns, retention data.

Context. Not just instructions.

We didn't ask, "What should we do?" Instead, we asked, "What are we missing?"

What happens to cash flow with each option? How does this change buyer psychology? Will partners lean in or check out? Can our ops team even support this?

Quinn didn't decide. It helped us think through the second and third order consequences before we committed. That was the difference.

AI can simulate competence, not wisdom. But when you use it right, it makes your judgment sharper and your blind spots visible.

https://www.incrementa.ca/ai-for-ceo-how-to-use-ai/

11/13/2025

“Do we even need coaches anymore, now that we have AI?”

Short answer: Yes. Hell yes.

AI is an incredible sidekick, but it’s not the coach.

Coaching is human. Emotional. Energetic. Great coaching is about transformation, not just information.

Coaches don’t just give you answers—they challenge your thinking. They see what you can’t. They hold the tension in tough conversations. They help you face the hard stuff.

But just as importantly, they manage energy.

AI can simulate answers. But it can’t hold space. It can’t read the room. It can’t lift your energy when the weight of the world is on your shoulders.

I use AI every day. It’s an incredible sidekick. It helps me think faster, plan better, move quicker.

But it’s not the coach.

So no, AI won’t replace great coaches because great coaching is deeply human.

And that’s what makes it powerful.

https://www.youtube.com/watch?v=STB60lBOocQ

“Do we even need coaches anymore, now that we have AI?”Short answer: Yes. Hell yes.AI is an incredible sidekick—but it’s not the coach.Coaching is human. Emo...

11/12/2025

You know that sinking feeling you get two months into the quarter? You glance at your big goal and realize you haven't even started.

Now you're scrambling. Panicking. Trying to get this thing back on track.

If you're saying, "That's never happened to me," you're lying to yourself. We've all done it. MULTIPLE times.

This is exactly why I teach how to build a 13-Week Plan.

The concept is simple. Most quarters have 13 weeks. You create a milestone every single week, or every two weeks if the project moves slower.

Here’s how to map it out:

• Validate whether the Rock is even possible.
• Break it down to see what’s involved at a detailed level.
• You might discover the Rock needs to change completely (and that's okay).
• Block the time in your calendar. Two hours this week. Four hours next week. And hold it sacred.

I teach block scheduling for a reason. When you know what needs to happen each week, you can protect that time before everything else eats it up. That Rock is the most important thing you need to do this quarter.

Some clients resist. "Weekly feels like too much."

The 13-Week Plan is being honest about what ex*****on actually takes.

*****on

11/05/2025

I'm here to help, even if you're not going to become a client.

Every week I help out small business owners, just because I can. I was happy to guide Anthony to one of my Working Lunch sessions and know that he found some great value in it.

It's all about helping as many people grow and develop as we can.

07/16/2024

I’ve been doing planning sessions for years. Led hundreds of sessions and I still don’t sleep well the night before.

Is it nerves? No, it’s excitement.

I get to help teams level up.
I get to guide them to creating their strategy.
I get to help them create clarity.
I get to celebrate with them as they crush their goals.

If I ever stop being excited about what I do, it’s time to move on.

Today will be awesome.