04/29/2026
We’re big on a homegrown story. We’re REALLY big on .
The KEEN Made campaign celebrates American craftsmanship and values-led design. Conceptualized by our team and brought to life in KEEN’s Kentucky factory, it’s driven home by the tagline: “Built Here. Made for Everywhere.” Here’s a peek at what we created in collaboration with one of our favorite heritage footwear brands.
PRODUCTION:
Photographer:
Digital Tech: Jake Schmidt
Photo Assistant: Mark Durling (LA), Christian Larsen (KY)
2nd Photo Assistant: Jonathan Chi (KY)
DP:
1ST AC: Jordan Viehe (KY)
Sound Tech: Derek Sepe (KY)
Prop Stylist: J***y Long (LA)
Prop Assistant: Michael Cuen (LA)
Wardrobe Stylist: Gena Tuso (LA)
HMU Stylist: Stephanie Daniel (LA), Liz Crum (KY)
Talent: Lauren Gerrish, Steve Corona, Yamili Burgos, Dana Street (LA)
Executive Producer: Tommy Nisenson
Production Coordinator: Caroline Mauch
Production Assistant: Jaime Pinon (LA), JC Rodriguez (LA), Sarah Bosier (KY)
MONDAY:
Project Management:
Strategy Director/Copy Writer: .rajan
Copy Writer:
Account Director:
Creative Director: .rr