09/01/2026
“We are they.”
Three simple words that changed the way I thought about leadership and accountability.
In organizations, it’s easy to say:
“They made that decision.”
“They didn’t communicate.”
“They should have done something.”
But when you’re a leader, we are they.
We own the clarity we create, the expectations we set, and the commitments we make together.
A culture of accountability starts when leaders stop pointing to “them” and start recognizing our role in creating the conditions for people to deliver.
Watch the reel for the story behind “We are they.”