Jennifer Bourne

Jennifer Bourne Creative Director | Strategist & Designer | Fractional CCO

Brands that define categories and defy expectations.

Creative Director & Fractional CCO blending beauty, depth, and precision to craft brands that make you feel something.

2026, Q1 — ClosingThe pace has been fast. Intense. Expansive in ways I can feel in my body.My capacity is being stretche...
03/20/2026

2026, Q1 — Closing

The pace has been fast. Intense. Expansive in ways I can feel in my body.

My capacity is being stretched across business, art, and life, and I’m learning what it actually means to hold more without losing myself in it. Discipline. Structure. Devotion to the long game.

Last year was an unraveling. Necessary. It stripped things back, cleared noise, and quietly redirected me.

And now the path in front of me feels very clear. And very exciting.

The instinct is to run.
To go all in. To accelerate.

But I’m choosing to hold the reins (year of the horse… see what I did there ;)
To move with intention.
To build something that lasts.

There’s a tension right now between expansion and control, speed and restraint, vision and foundation.

I’m learning how to hold both.

2026 I have a few things I’m working on… new business, new services, expanding my art, expanding my presence, and a brand and web refresh. Just to name a few. Can’t wait to share, but for now here’s a few snaps from my recent brand shoot.

Photography
Styling .oletic Assist
HMUA

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structureandflow

01/26/2026

This year, the thread that ran through everything was community and joy.

Finding a new equilibrium between work and life.
Finding my place in a new community, and building deeper ties with both old and new friends.

Letting the old version of me unravel, and following where my joy led me instead.

I spent more time on set than ever before, working alongside so many new creatives. I quietly stepped into a new role as a fractional CCO with Second To None. Clients I once worked with became friends. Projects became partnerships.

This year was about building foundations. About choosing people. About creating something that feels like it will last.

I’m overwhelmed by how much this community held me. By how many new friends now feel like they’ve always been there.

I am so very lucky. 2025 you were both a challenge and a gift.

Another From the Archives ✦A sensory world built through colour, light, and texture.This campaign remains one of my favo...
11/17/2025

Another From the Archives ✦

A sensory world built through colour, light, and texture.
This campaign remains one of my favourites — an exploration in balance and atmosphere, where brand and emotion meet.

Photographer
Stylist
Producer

Moving with intention into 2026.This past year has been about building quietly behind the scenes — refining systems, lea...
11/13/2025

Moving with intention into 2026.
This past year has been about building quietly behind the scenes — refining systems, leading teams, and deepening strategy for the brands I partner with.

As I look ahead, I’m opening a few select spaces for full-scope brand projects — and expanding into Fractional Chief Creative Officer partnerships for brands ready for long-term creative leadership.

✦ Brand Audits
✦ Brand Strategy
✦ Creative Direction
✦ Fractional CCO

For those ready to scale with strategy, structure, and soul.

From the ArchivesAs the days grow shorter, I’m missing the sun — and this liquid sunshine moment.A campaign for Saje, st...
11/06/2025

From the Archives
As the days grow shorter, I’m missing the sun — and this liquid sunshine moment.

A campaign for Saje, styled to make the product feel heroic: bold minimalism, low angles, and lighting that suspends each formula in space. Shot through plexi for that weightless, otherworldly glow.

Photography
Styling
Producer

Together, We Move for a Cure 💪We’re halfway through the Workout to Conquer Cancer challenge, and every step, squat, and ...
05/16/2025

Together, We Move for a Cure 💪

We’re halfway through the Workout to Conquer Cancer challenge, and every step, squat, and dance move brings us closer to our goal.

is matching all donations up to $25!

💙 Donate $25 or more to enter our raffle and win one of these amazing prizes:

Signed Brock Boeser Canucks Jersey (estimated value $500)

2-Night Stay at at Terrace Beach in Ucluelet – steps from the beach and The Wild Pacific Trail (valid during non-peak season)

2-Hour Clarity Call Consultation with – Choose between a mini brand audit or a consult for business/brand advice. Includes a pre-call questionnaire and follow-up action steps. (Can be donated to a friend or business in need)

🔁 How it Works:

$25 = 1 entry

$50 = 2 entries

$100 = 3 entries

$200+ = 10 entries

Draw Date: June 1st

Your support means the world to the 80,000 British Columbians fighting cancer each year. Let’s move, support, and conquer together.

Follow along for daily updates and + for special announcements.

Donate via the link in bio – every bit counts! 💙

Commanding. Powerful. Unapologetically bold.A glimpse into the refined branding of Kris McKenna.
05/16/2025

Commanding. Powerful. Unapologetically bold.

A glimpse into the refined branding of Kris McKenna.

S2N is matching all donations up to $25.00!This challenge is about more than movement—it’s about coming together to supp...
05/16/2025

S2N is matching all donations up to $25.00!

This challenge is about more than movement—it’s about coming together to support one another and our community. We’re pushing beyond our limits to stand with the 80,000 British Columbians facing cancer each year and to honour those we love.

If you’re able, please donate. Every contribution—big or small—makes a difference.

Together, we are stronger than cancer.

You can donate via the link in our bio. It’s a charity, so you’ll receive a receipt to claim on your taxes, and your donation of $25 or more enters you into a raffle!

S2N is matching all donations up to $25.00!This challenge is about more than movement—it’s about coming together to supp...
05/16/2025

S2N is matching all donations up to $25.00!

This challenge is about more than movement—it’s about coming together to support one another and our community. We’re pushing beyond our limits to stand with the 80,000 British Columbians facing cancer each year and to honour those we love.

If you’re able, please donate. Every contribution—big or small—makes a difference.

Together, we are stronger than cancer.

You can donate via the link in our bio. It’s a charity, so you’ll receive a receipt to claim on your taxes, and your donation of $25 or more enters you into a raffle!

Creativity isn’t just something I do—it’s how I lead, how I live, and how I shape the world around me.Over the past few ...
05/10/2025

Creativity isn’t just something I do—it’s how I lead, how I live, and how I shape the world around me.

Over the past few years, I’ve carved out more space to create without expectations—no agenda, no perfection, just raw expression. It’s been liberating, messy, and full of unexpected magic. Embracing that space has not only fueled my work but also deepened my joy and sense of purpose.

Beauty, art, and experimentation are at the core of who I am and what I do. I’ve been leaning into creating simply because my heart tells me to, and it’s transformed how I show up both personally and professionally.

I’ve also felt called to share more of this journey, so I’m launching a blog—The Concept Lab. It’s a space to explore the creative process, celebrate experimentation, and talk about what it means to create with intention and purpose.

If you, too, are driven to shape the world with your vision—welcome. I’m looking forward to sharing more soon.

Photography
Studio
Creative Direction

Address

522 Moberly Road
Vancouver, BC
V5Z4G4

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

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