09/14/2026
A NEW CHAPTER FOR RENTAL HOUSING IN BC.
LandlordBC is now RentBC — a new name and brand designed to better reflect the rental housing community it represents today, and where it’s headed next.
LRD worked with the team to evolve an established industry organization into a more modern, accessible and recognizable brand — while maintaining the credibility and trust built over decades.
The new identity is confident, clear and distinctly BC. A simplified visual system, bold typography, refreshed colour palette and flexible brand elements create a stronger presence across digital, print and member communications.
More than a new logo, the rebrand creates a platform designed to connect with today’s rental housing providers — from experienced professionals to the growing secondary rental market — while making resources, education and advocacy feel more approachable and relevant.
LANDLORDBC → RENTBC
A clearer name.
A stronger identity.
A brand built for the future of rental housing in British Columbia.
Brand strategy + positioning + naming
Brand identity + logo system
Colour + typography
Visual brand system
Brand guidelines
Digital + website direction
Prototypes (UX/UI) + custom build Wordpress site
Designed by Laura Ramsay Design