CSuite Content

CSuite Content CSuite Content is a full-service thought leadership agency dedicated to turning ideas into headlines.

A full-service thought leadership and leadership brand-building agency dedicated to turning your ideas into headlines and connecting you to your target audience. We help you identify your platform, create winning content, place it in front of the right audience and ensure that it is seen and shared.

As popular as it is to bash meetings (i.e. “this could’ve been an email”), leaders know that that a good meeting is argu...
04/01/2024

As popular as it is to bash meetings (i.e. “this could’ve been an email”), leaders know that that a good meeting is arguably one of the most effective executive communications tools.

Done right, meetings are a powerful way to share ideas and build consensus, all with a uniquely human touch. Plus, doughnuts (if your workplace is halfway civilized).

In our latest post, The Best Time For Bosses To Schedule Meetings, According To Science, we look at one way to avoid unproductive meetings — planning them for when everyone’s on-point and biorhythms are peaking.

We also touch on the absolute worst time to schedule a meeting. Hint: it probably won’t come as a surprise. Link in bio to read more.

One of the most vexing questions when it comes to social media is how often to post. Show up on people’s feeds too much ...
03/22/2024

One of the most vexing questions when it comes to social media is how often to post.

Show up on people’s feeds too much and they’re apt to go, “Not this do**us again.” Not enough and you risk being relegated to the digital dustbin.

So what’s a poor CEO to do? In How Often Should a CEO Post on Social Media? A Guide we unveil some of the mysteries of social media, including how often to post on platforms such as LinkedIn, X, and Instagram.

We also discuss creating a calendar to stay on top of content supply and look at what is most pleasing to our algorithmic masters, at least at the moment. Link in bio to read more.

What is Hilton CEO Chris Nassetta doing on LinkedIn that you may not be? What about former Tinder CEO Renate Nyborg? And...
03/21/2024

What is Hilton CEO Chris Nassetta doing on LinkedIn that you may not be? What about former Tinder CEO Renate Nyborg? And what kind of content is LinkedIn prioritizing, not just today but for the future?

The answers to these and other questions can be found in our new post, Effective CEO LinkedIn Strategy. We look at best practices on the platform for CEOs to position themselves and their companies as well as how to leverage LinkedIn to convey thought leadership.

For example, Anastasia Volkova, cofounder of regenerative agriculture company Regrow Ag, consistently posts news relevant to her industry, while weaving in her own insights.

Link in bio to read more.

LinkedIn is THE safe space for executives on social media.In a 2022 survey, Influential Executive found that, of 352 For...
03/15/2024

LinkedIn is THE safe space for executives on social media.

In a 2022 survey, Influential Executive found that, of 352 Fortune 500 CEOs on social media, 97% of them are on the professional networking platform.

But even CEOs can’t live by LinkedIn alone, and many find themselves venturing into the murkier waters of Instagram, Twitter/X, and even TikTok.

In What Social Media Do Executives Use? we look at the demographics that different platforms attract, the kind of content that the channels reward, and how executives can leverage this info to build their brand and spread their company’s message.

Link in our bio to read more.

David Segal just can’t get enough tea.After steering DAVIDsTEA through eight years of expansion, the Canadian entreprene...
03/14/2024

David Segal just can’t get enough tea.

After steering DAVIDsTEA through eight years of expansion, the Canadian entrepreneur took a breather. He spent a few years working on a farm-to-table restaurant chain.

But the self-proclaimed tea connoisseur just couldn’t let it go. And, after turning Shopify president Harley Finkelstein onto some of his favorite teas, the two launched a new direct-to-consumer brand: Firebelly Tea.

In the latest instalment of our thought leadership series How I Lead This, the tea maverick and entrepreneur shares an early sign of his leadership capabilities, his days working retail, what keeps him up at night and more. Link in our bio to read more!

Want to shine on social media? Try pancake art.On LinkedIn, Reddit co-founder Alexis Ohanian Sr. not only celebrates the...
02/29/2024

Want to shine on social media? Try pancake art.

On LinkedIn, Reddit co-founder Alexis Ohanian Sr. not only celebrates the companies his current venture capital firm invests in but also posts his “Papa Pancake” series where he makes pancake art for his daughter.

As we see in Social Media Best Practices For Executives, posting personal content like this can have benefits like humanizing your image, making your account look more authentic, and even opening up earned media opportunities.

We also look at other top business leaders are leveraging social media to reach their business, communications, thought leadership and brand goals.

Link in bio to read more.

Behind many an executive’s social media channels is a helper.This might be an assistant, a marketing team, or someone wh...
02/27/2024

Behind many an executive’s social media channels is a helper.

This might be an assistant, a marketing team, or someone who just happens to be passing by the office door when the boss is trying to think of something clever to say on Twitter/X.

But that helper might also be a professional social media ghostwriter.

In What Is A Social Media Ghostwriter? An Executive’s Guide we unpack what a social media ghostwriter does, the benefits of they provide and best practices for working with one. 👇

Link in our bio to read more.

ROLL CALL 📣 It's about time we introduced you to our team — Meet Lillian!Lillian is the Social Media Lead at CSuite Cont...
10/06/2023

ROLL CALL 📣 It's about time we introduced you to our team — Meet Lillian!

Lillian is the Social Media Lead at CSuite Content aka she's a PRO!

In her role, she oversees our agency's social program where she helps build a social media presence for business leaders. When she’s not busy crafting social media strategies, you can find her pursuing her passion for photography and exploring new creative outlets in the big, bright city of Toronto!

ROLL CALL 📣 It's about time we introduced you to our team — Meet Remy!Remy Scalza established CSuite Content in 2015 wit...
09/13/2023

ROLL CALL 📣 It's about time we introduced you to our team — Meet Remy!

Remy Scalza established CSuite Content in 2015 with cofounder, Caroline Carter-Smith (). He began his career as a journalist, contributing to The Washington Post, The New York Times and The Globe and Mail. After years of interviewing executives at leading companies, he recognized a need for writing and publishing services designed for thought leaders and established CSuite Content. Over the years, he’s helped leaders at both fast-growing startups and global enterprises frame their story online and in the media, driving real business results.

When he's not chatting with CEOs, Remy is an avid traveler whose writings about his home city and other destinations can be read in leading magazines and newspapers.

Do you know a leader who shares wisdom and drives industry conversations within their own regularly published newsletter...
04/12/2023

Do you know a leader who shares wisdom and drives industry conversations within their own regularly published newsletter?

There's a CSuite Award for that.

The award of Most Impactful Newsletter is for a digital leader who is consistently publishing blog posts or articles devoured by followers. These pieces are powerful, drive conversation and engage their subscribers!

If you know of a leader accomplishing this on social — tag them below! If you yourself are a fit for our Most Impactful Newsletter category, apply now 👉 https://bit.ly/3Qfimfe

Let's meet our judges! 🌟⁠⁠Today, we're spotlighting Tara Clark, a seasoned entrepreneur, professional speaker and foun...
03/28/2023

Let's meet our judges! 🌟⁠
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Today, we're spotlighting Tara Clark, a seasoned entrepreneur, professional speaker and founder of Social T.⁠
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Tara has a wealth of expertise in the world of marketing, social media and entrepreneurship. Tara’s specialty is helping others build a strong, value-driven online presence that grows with you and believes social media can be both simple and impactful. Tara will be lending that expertise to judging the 2023 CSuite Awards! ⁠
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Got what it takes to get on Tara's radar as a business leader? Apply now: https://bit.ly/3Qfimfe

Do you know someone who's leading with heart during these challenging times? Friend? Boss? Colleague? We have just the ...
03/16/2023

Do you know someone who's leading with heart during these challenging times? Friend? Boss? Colleague? We have just the win you need.👇

The are looking for exceptional leaders who are making a positive impact through social media. We believe that leadership is not just about achieving financial success, but also about inspiring and empowering others to reach their full potential.

If you or someone you know is leading with authenticity and transparency — apply today: https://bit.ly/3Qfimfe

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