03/23/2026
Does AI Matter?
Written by Todd Barry, CEO
AI gets talked about a lot, but here’s the reality. It’s already changing how stores operate and sell every day.
Retailers are using it to predict what will sell, manage inventory better, and recommend the right products to customers. The guesswork is disappearing.
Pricing is getting smarter too. Instead of setting a price and hoping it works, stores can adjust based on demand and behaviour. That means better margins without losing sales.
Customers also expect more now. They want to feel understood. AI helps retailers personalize offers and communication so it actually feels relevant.
At the same time, AI is handling basic questions and support, which frees up staff to focus on real conversations and closing sales.
The gap is getting bigger between stores using these tools and the ones that aren’t.
The ones adapting are faster, smarter, and more profitable.
Retail is changing quickly.
The question is simple. Are you keeping up?