HYKA Group

05/31/2022

This is how you grow. Never stop believing in yourself and keep growing

02/15/2022

Canadian home prices posted a record monthly surge in January as a plunge in the number of homes listed for sale has led to a historically tight market nationwide.

Buy today. There are a plenty of option regardless if it is your first purchase or next investment.

CAD is not getting stronger any time soon, thus investing any cash you have into hard assets is the best decision.

02/12/2022

After a while we are resuming our content!

Stay tuned for new business ideas, inspirations, strategies and true stories

12/19/2020

HYKAgroup wishes you Holiday Season☃️🌟🎅 full of warmth, coziness and strong health. And let your you have lots of warm leads, interesting projects, grateful customers, nice feedback and easy start after holiday closure!

10/30/2020

ARE YOU AFRAID😱
to sign up for free trials?

A free trial can be an excellent lead magnet🧲 for some products, especially for that type of service your client constantly needs. And it is used to make people choose the payment method💳 before this free period starts to make it easier (technically and psychologically) to pay in the end. And here the main fear👻 is hidden. We had a sad experience with a 1$ trial subscription to The Wall Street Journal for one of our clients. There was only one way to unsubscribe. You have to call to their office. And it can take more than one call. By the way, this way is also hidden) Do you believe the client would like to pay money if he or she could hardly stop paying?

So, if you’d like to use the free trial as a lead magnet:
🦇 make it easy to unsubscribe. You can use external services like Stripe or build-in ones like Canva does. But they should be clear for a consumer.
🦇 make sure that you have enough resources to maintain this free version (including the human ones).

And last but not least – your product have to be useful and attractive for your target audience🎯. Otherwise, call it beta-testing instead.

how to reduce client’s fears🦸‍♀️🦸‍♂️ and build loyalty.

10/11/2020

Thanks everyone for staying with us❤!
You help us to develop✈, inspire to find new and efficient ways to show how unique is each business.

Happy Thanksgiving🥧!

10/08/2020

WHAT’S YOU APPLE PICKING?
Have you thought about an event that will become a tradition?

Sales, profit, or awareness? Pack me everything📦!

Do you think the farmers provide apple picking events🍏 just to make more people know about them🗣? No, it’s not their foremost source of income, but it brings extra money. Farmers created a good tradition and a unique local event worth your money and attention.

So, apple picking is not only about the awareness and positive emotions connected with your brand. It’s also about making events that bring you additional profit💵.

Perhaps, your business is not a farm. But you can find your way to stay in consumers’ minds. We’ll be glad to help you find your “apple picking”🍎. Just

09/12/2020

LOVE OR HATE?
How do you find the new FB desktop design👍👎? Maybe, you even shared your opinion in one of those holy war discussions💥?

Social media are constantly changing. The buttons and features on Instagram appear, disappear, or move from one place to another. We almost lost the “poll” at FB business pages, but it appeared at Linkedin… Innovators like the process, but what about the rest?

The devil is not as bad as he is imagined. I suppose you have already found a few or more the advantages of the new design on your personal page. So I’ll talk about what I noticed at the business one.
🍒 you don’t have to look for your favorite tools in different places. They all are pretty handy at the left column;
🍒 you already can’t ignore your main statistics (neither does your clients if you are SMM). It appears right in the center of your screen and screams about the problem or soothingly winks green number;
🍒 it became much easier to share your post in groups. You don’t have to remember the names and the number of them. They all are shown in a column, so all you have to do is to press the share button. And you can change the page or person who shares within this one small window. It really saves you time!

There is only one thing I hate. Only one-third of a screen shows my content. Too many distractions. But for a visitor, it’s just another cup of tea.

So, do you like❤️ the new design? 😉
how to use it effectively.

08/29/2020

SIMPLE THINGS SAVE YOUR TIME

Would you like to stay attentive to your clients, but can't watch your social media all the time?

If you are self-employed, it's so easy to miss some comment or message or answer too late.

☝️Catch a hack: you can join your Instagram inbox to the Facebook one and have all the comments and messages at one place. So, you shouldn't try to do all the tasks at once. Just glance into your joint inbox while you have a free minute and manage your dialogs.

Would you like to know how to optimize your marketing communication?

08/28/2020

A good business approach - quickly meeting the rising demand for individual working space. Like it? We do!

How a construction entrepreneur started producing prefabricated office pods

08/27/2020

August have been busy for us. Many clients have expended their needs, thus we have been more creative over virtual ice coffees.

At HYKA we offer monthly ongoing packages, as we believe the consulting/branding/development team should work as extension to your business team. The creativity and expertise our team has will ensure there are new expansion strategies for your business, there is always ways to do more and to do better.

We started with Bristone Home and Gardens just 2 month ago with a simple request to create a website. But we have gone further, we set up and manage social media, we re-branded corporate style, we engaged potential customers, we retained the 'coming back ones', we found the ways to make our clients go further, do better and make more. They have now proudly opening a new office location that would be highlighter with a brand new banner.

Sneak peak to tease you.

08/25/2020

Time is our biggest value. No matter how much money you have you can’t buy time.

This is THE very reason business customers are more often than not award contracts to the constructors who can provide the whole package.

Let’s say you are building a house. You need an architect, building engineer to obtain permission, a variety of trades to build the property, supplier for the building materials, interior designer to finish things up. Certainly, you can source and coordinate all by yourself. The question is how effective would that be? How much knowledge and network connection do you have and how much time are you willing to spend compering price, getting approvals and coordinating work? Or would you rather pay 10-20% more for the project that you simply go a visit on a weekend as a mini leisure trip?

Same with branding and marketing. You need logo and corporate style. You need property website, social media presence. You need quality content. You need specific targeting to use your advertising budget wisely. You need a concept. You can do it all by yourself, coordinate the work, source the suppliers, navigate through Google ads, or you can live it to professionals and invest the time you would have spend on growing your business.

That’s what we do. That’s what we love to do. That’s what we are good at.