Wayside

06/17/2026

Something exciting is happening in the sign shop.... stay tuned for more!

06/16/2026

Your logo is the most visible graphical representation of your company. If it has low brand recognition or a dated look, it may be time to consider a redesign.

A well-designed logo builds instant trust, sets you apart from competitors, and communicates your brand values without saying a word. The good news? A redesign does not always mean starting from scratch. Sometimes a thoughtful refresh is all it takes to bring your brand into the present.

06/12/2026

When print professionals are asked what appeals to them about print, the answers go well beyond ink on paper: permanence, sensory texture, sharper retention, and a connection to centuries of history. In our latest blog post, we share what designers, marketers, and specialists value most about the medium.

If you really want to know what is happening, you ask the experts, right? So, what do print industry experts (designers, marketers, print specialists) value about print? This question ("What appeals to you about print?") was recently put to a variety of print industry professionals. The responses re...

06/11/2026

ICYM The Wayside Story…
105 years ago, before the C.N. railway connected Vernon and Kelowna, Harold G. Bartholomew (Bart Sr.) and his wife, Ella, moved from Kelowna to Vernon to start Wayside Press.
His dream was to create a high-quality, commercial printing plant guided by simple, perhaps old-fashioned principles: honesty and integrity mixed with courtesy and cheerfulness. Bart Sr. learned his trade as a compositor on Fleet Street in London, England, in a business largely devoted to offices of newspapers and other periodicals.
In 1921 H.G Bartholomew and A.R. Hillier opened a printing shop called Wayside Press in Vernon. Mr. Hillier ran their three letterpress platen presses, while Mr. Bartholomew looked after the typesetting, the books and the customers.
print

06/09/2026

Fundraising follows the same rules as every other form of persuasion.
Donors do not give out of obligation. They give because it feels good to do so. That feeling is the entire engine of generosity.

Here is what that means in practice:

• Lead with impact, not need. Show donors the world they are helping create.
• Make the donor the hero of the story, not your organization.
• Your call to action should feel like an invitation to do something meaningful, not a transaction.

The ask is not the hard part. The feeling you create before the ask is everything.

06/05/2026

Did you know that documents are 55% more likely to be read if they are printed in color? Or that response time is 30% faster? - Pantone

06/04/2026

06/03/2026

The paper you print on is part of your brand.

A flimsy flyer sends a bad message. The right stock, weight, and finish can make the difference between a piece that gets kept and one that gets tossed.

Gloss or matte? Soft-touch laminate? 80lb or 100lb? These decisions matter more than most people realize.

Not sure what's right for your next project? Reach out; we're happy to help.

05/29/2026

76 percent of consumers trust direct mail when making purchase decisions, compared to just 38 percent who trust digital ads. In our latest blog post, we explain why leading your marketing strategy with print and using digital to extend the conversation consistently outperforms the reverse.

A truly optimized marketing strategy starts with physical materials (direct mail, postcards, brochures, catalogs), then reinforces those touchpoints with digital follow-up. Instead of treating print as an afterthought or a "nice to have," fully optimized marketing uses print as the foundation of you...

05/27/2026

In a mailbox full of plain envelopes, texture gets noticed. High gloss, spot varnish, embossing, foil stamping, and soft touch finishes are just a few of the ways to make your mailer stand out. The right finish does more than look good. It keeps your brand in someone's hands a little longer.