Wayside

10/13/2026

Are you printing more than you actually need?

It's one of the most common sources of print waste, and it rarely gets questioned. Ordering 2,000 brochures when you only need 400 means paying to store the extras, watching them go out of date, and eventually throwing them away.

Print on demand solves that. You produce exactly what you need, exactly when you need it, with no surplus sitting in a closet.

10/08/2026

Making your print marketing greener doesn't mean sacrificing quality or even stretching your budget. In our new post, we look at how personalization, right-sized formats, and print on demand (among other things) reduce waste while improving response. Sometimes the most responsible choices turn out to be the most effective!

Many businesses mistakenly believe that to make their print marketing more sustainable, they must sacrifice quality or price. But that isn’t necessarily true. Many choices that reduce environmental impact also reduce waste, improve targeting, and lower costs.

10/07/2026

Did you know, Wayside now offers ADA Signage aka accessibility signs.

10/06/2026

When people think about sustainable print, they usually think about paper. But the design itself plays a bigger role than most realize.

Layouts that use less ink, formats that cut down on paper waste, and specs that skip unnecessary coatings can all shrink a job's environmental footprint without changing how it looks.

So before you finalize your next design, take a second look. There may be a small adjustment that makes it more efficient to produce.

10/02/2026

Print isn't making a comeback because younger generations are being contrary. It's because digital has worn out the very people it promised to free.

Notifications interrupt. Algorithms pull attention. Ads follow every click. Social feeds turn relationships into likes and shares.

Print just waits to be read on your own terms. For an exhausted generation, that's the appeal.

09/30/2026

Print's comeback isn't a hopeful theory anymore. It's a trend you can see.

• "Digital detox" searches nearly tripled from 2020 to early 2026
• "Analog life" and "digital detox" searches doubled in six months as of April 2026
• Digital detox retreat demand is up 47% a year among 18 to 26-year-olds

People are looking for a break from their screens, and print is filling that space.

09/28/2026

BEFORE GUESTS CAN FOLLOW THE SIGNS INTO THE FIELD, SOMEONE HAS TO KNOW HOW TO MAKE A MESSAGE IMPOSSIBLE TO MISS.

Wayside has roots in Vernon dating back to 1921 and now brings brands to life through commercial printing, signage, direct mail, fulfilment and marketing technology.

Thank you to Wayside for supporting Field of Screams 2026 and standing behind bold local ideas.

Get your tickets and plan your night: FOSokanagan.com

09/26/2026

As our first Kickball Tournament draws near, we would like to introduce and thank our amazing sponsors that help to make this possible! Come on out, support a great cause, cheer, and have some fun on Saturday September 26th at the DND Grounds from 4 to 7pm. BBQ Dinner Bundles available for purchase.

09/24/2026

A DIY-designed postcard looks reasonably professional. In our latest blog post, we explain why that isn't the same as professionally designed, from shared templates that make your piece look like a competitor's to screen-optimized files that print muddy or color-shifted. The real cost isn't the design tool. It's the reprints and the missed impression on a customer you may not get back.

Most business owners recognize this moment. You need a flyer, a postcard, or a brochure, and someone suggests using a DIY design tool like Canva. It's fast, it's free, and the results look reasonably professional. So why not? Because "reasonably professional" and "professionally designed" are not th...