Parametric Pro Consulting

09/27/2024

https://www.youtube.com/watch?v=qJtlI_aL-xg

Real estate investing strategies and analysis is a fundamental component of property acquisitions.So, do you want to unlock insights into prospective real es...

12/14/2021

Want to increase your company’s margins?

Increasing revenue is one way to boost your company’s margins, but this isn’t always possible. In this case, you’ll need to figure out how to cut costs.

The value chain framework helps you understand the primary and supporting activities of your supply chain so you can identify ways to cut costs and increase your margins.

https://parametricpro.com/blog/2021/6/9/the-value-chain-framework

You've probably heard of the Supply Chain before, but what about the value-adding activities that allow the chain to run smoothly? This article will dive into how the Value Chain works and why it's important.

12/09/2021

Do you have multiple business units?

The BCG Growth Share Matrix was developed by Boston Consulting Group’s founder to help you prioritize your business units, and determine where resources and capital should be allocated to generate the most value. Read our latest post to learn how it can help you.

https://parametricpro.com/2021/6/9/the-bcg-growth-share-matrix

What is the BCG Growth Share Matrix? The BCG Growth Share Matrix is a foundational corporate strategy framework that is used to assess where and when to invest in or phase out a company’s different business activities. At Parametric Pro, we routinely use the BCG Growth Share Matrix to identify whi...

12/08/2021

Do you really know what Profit is?

There's more to it than you might think.

The Profit Framework helps break down the components of your business to better optimize your revenues and expenses. Using this framework, you can really see the areas that need improvement.

https://parametricpro.com/blog/profit-framework

Although there have been multiple new models about profit and corporate responsibility that have been adopted in the last couple of decades, such as the triple bottom line framework, profit generation is still a company's main legal duty to its shareholders.

12/07/2021

In this week’s , meet Marissa Louie!

Marissa recently earned her Bachelor of Commerce from the Peter B. Gustavson School of Business, and has returned to Parametric Pro Consulting following her successful co-op term. As a Consulting Analyst, she supports our senior consultants with research and analysis. She also brings expertise in technical writing, producing everything from research briefs to reports to RFP responses. With a passion for corporate social responsibility, Marissa is committed to designing strategies that bring economic, social, and environmental value for our clients.

Next spring, Marissa will take on a new adventure - backpacking across Europe. From France to Italy to Spain, she is excited to visit new places, learn about different cultures, and meet new people!

To learn more about Marissa, visit our website: https://parametricpro.com/team/marissa-louie

12/06/2021

There are several components working together in any organization. The McKinsey & Company 7-S Framework examines these components and allows you to optimize their effectiveness.

https://parametricpro.com/blog/mckinseys-7-s-framework

Analyzing the inner workings of your company can be a highly valuable endeavor. Oftentimes, however, business owners and decision makers are unsure about how to structure their internal analysis.

12/01/2021

Have you heard of product-market fit?

Without product-market fit, your product or service could be incredible, but never generate any sales. To avoid this, you should know about the STP Framework.

The STP Framework is a powerful marketing tool that can be used with the 4Ps Framework to identify your product or service’s ideal target market, and accelerate your sales.

https://parametricpro.com/blog/2021/6/9/the-stp-framework

What is the STP Framework? “Product-market-fit” and “target markets'' are terms that are constantly used in marketing departments and startups. However, businesses consistently forget the importance of these concepts. The STP framework is a tool that we use in conjunction with the 4 Ps framewo...

11/25/2021

Do you have a marketing strategy?

The 4Ps Framework is a popular marketing framework that considers the most important components of any marketing strategy: product, price, promotion, and place.

Check out our latest post to learn how these four components can help you build or refine your company’s marketing strategy.

https://parametricpro.com/blog/2021/6/9/the-4-ps-framework

What is the 4 Ps framework? The 4 Ps is one of the most popular marketing frameworks that businesses use. Also known as the marketing mix, the framework identifies the four main elements that are most crucial to customer acquisition: Product, Price, Promotion, and Place (see Figure 1).

11/24/2021

Do you have a competitive advantage?

The 3Cs Framework is a simple tool that considers three factors needed to establish a competitive advantage: customer, company, and competition.

By considering each factor and how they interact, you can determine your company’s current trajectory and what you need to do to push forward in the market.

https://parametricpro.com/blog/2021/6/4/the-3-cs

What is the 3 Cs Framework? The 3 Cs framework is one of the most basic and foundational tools for companies to perform an environmental analysis. Understanding the space that your company occupies is crucial to finding your niche and reaching your target demographic. Although other frameworks, such...

11/23/2021

In this week’s , meet Spencer Hoogkamp!

Spencer is a fourth-year student at the Peter B. Gustavson School of Business, where he is working towards his Bachelor of Commerce. Before this, he completed four years of computer science and statistics at MacEwan University in Alberta. Bringing together his analytical, creative, and interpersonal skills, Spencer now serves as our Marketing & Data Analyst, helping the company with web development, video editing, SEO optimization, systems design, and client outreach.

When he’s not working, Spencer is on the hunt for the best restaurants in town. As a relatively new Vancouver Islander, Four Spice has quickly become one of his favourites, but he is always open to new suggestions. If you have any suggestions, leave them in the comments!

To learn more about Spencer, visit our website: https://parametricpro.com/team/spencer-hoogkamp

11/18/2021

Marketing is a vital part of every business.

Our latest blog post explains why you need a marketing strategy, and how you can take advantage of key marketing frameworks to help shape this strategy.

https://parametricpro.com/blog/your-marketing-strategy-starter-kit

Introduction Marketing is a vital part of your business, whether you’re a multinational corporation like Disney or just starting out from your home office, marketing will drive your growth and maintain your revenues. You’ve probably already had some experience in marketing if you ever ran a lemo...

11/16/2021

In this week’s , meet William Anderson!

One of our talented consultants, Will joined Parametric Pro Consulting in August 2018. Over the past three years, he has worked closely on numerous mandates, including a variety of mergers and acquisitions in the heavy industrial and retail sectors. He was also responsible for restructuring the executive management of one of our largest clients. Prior to this, Will gained over 11 years of experience in client and customer relations, where he built his impressive communication and management skills.

As a fun fact, Will has lived in Canada coast to coast. Before joining Parametric Pro Consulting, Will lived in Halifax and Calgary until he returned to his hometown of Victoria.

To learn more about Will, visit our website: https://parametricpro.com/team/william-anderson