Marketing Strategies United

02/09/2024

12/31/2022

Imagine stepping into a shop, trying something on, and staring into the full length mirror to see if you like it.

Now imagine you haven't left your living room.

Augmented reality is coming and will be a part of how we interact with marketing in the future, but what else does Google see as the upcoming trend in 2023?

Discover the top digital marketing trends and predictions for 2023, covering topics around Gen Z, privacy, augmented reality, shorts, super apps, and more.

12/29/2022

Spooked by retargeting ads?

Sick of seeing Aritzia sales still popping up now that you've finished your holiday shopping?

They were useful for completing your shopping list but you want them gone now.

Step 1) Clear your browser data

Step 2) Delete/block cookies

Now you don't have to wait for the retargeting ads these brands are using to time out!

12/26/2022

Your marketing is made easier if you are bringing value to your audience. This is not a new concept, a decade ago you would (and still could) call this inbound marketing.

You are bringing people to you by offering them something of value.

Selling kitchenware? Provide a recipe on your blog.

Mortgage broker? Offer your "First Time Home Buyer" PDF free to get people started.

The marketplace is competitive for attention and unless you are providing value up front, and building trust by doing so, you are going to lag behind or you will need to make up the difference with stronger "Outbound Marketing" offers like ads.

Curious how you can provide your audience with more value? Send us a message today!

12/25/2022

It might be hard to find a business that wasn't using social media in some aspects, but so many features are being poorly utilized.

Take the Meta Pixel for example. This handy little snippet of code helps to track traffic to your website, conversions on that site, and how that relates to your Facebook and IG audience.

This information gives Meta insight into your customer base and helps them improve your add performance.

This is criminally underused by way too many businesses that we come across.

If you aren't sure if your business has set yours up yet, we are happy to take a look for you.

12/23/2022

As we come to the end of 2022 let's take a look back at some of the more memorable ads from 2022.

From Pret to Starling Bank to Virgin Group, the Marketing Week team reveals the second set of eight campaigns that make up our best of 2022.

12/21/2022

With all this chat about the importance of video in your marketing strategy, it makes sense to talk about authenticity.

As much as it is important to have video content, it is equally important to make sure that content is authentic to you and your brand.

Nobody wants to watch your forced, fake video. Nobody. Take the time to find your voice and speak with your audience in mind.

12/19/2022

Camera shy?

It can be a tough decision to make yourself the face of your business online, but it really shouldn't be.

Think about it, if you are interacting with your customers on a daily basis already, you already are the face of your business.

The advantage of bringing that personality and presence online is that people identify with faces better, they get to know you and your brand, and we, as humans, do a better job of remembering faces than we do names.

12/17/2022

AI continues to be a hot topic of discussion, in tech, in marketing and in general.

The application of these technologies is only going to get better, with better chat capabilities for customer service application and better copywriting.

The most interesting application might be in the generating of ideas. By feeding in general concepts and premises, the AI of today, particularly ChatGPT, can create some pretty incredible pieces of content and expand on ideas to some extent.

The pieces aren't all there yet, and this is certainly not true sentience by any stretch but it is technology that we make sure to stay on top of and work towards useful application.

See for yourself what this language model can do.

We’ve trained a model called ChatGPT which interacts in a conversational way. The dialogue format makes it possible for ChatGPT to answer followup questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests. ChatGPT is a sibling model to InstructGPT, which is tra...

12/15/2022

We continue to keep an eye on all things Twitter as the platform goes through a lot of exciting changes. We are especially interested to see how the platform works to further integrate video.

We see the possibility of another true competitor to the giants named Meta, Google and TikTok.