Marketing Magic

02/25/2026

What a great way to carve out prime time to support PSAs (public service announcements.) A huge win for not for profits in Peru. Canadian television stations - are you game? https://tinyurl.com/ycm6ysvk

02/18/2026

Ethical marketing is alive and well in Wisconsin, where a small brewery, Minocqua Brewing Company, responded to a need it saw to help consumers align their spending with their values. It raised $125K for an e-commerce platform aggregating products from >80 vendors pledging not to financially support MAGA-aligned candidates. https://tinyurl.com/2kf6t7e4

01/21/2026

This new ad from Air Canada by Juniper Park makes me proud to be Canadian. Bring on the Olympics and Paralympics.

Web Film Tyler McGregor for Air Canada by Juniper Park\TBWA

01/14/2026

Love this creative packaging idea from Rethink. Great advertising for them and Heinz.

Packaging Design Heinz Dipper for Heinz by Rethink Communications Inc.

12/08/2025

Another WestJet Christmas Miracle. Making the holidays a little brighter for folks who could use some joy.

For families spending the holidays far from home while their child receives life-saving care, the season can be especially difficult. So, WestJet brought thi...

12/01/2025

Every parent can relate to the fact that kids LOVE other kids' toys. Marktplaats built on this insight to create a unique business. Just in time for Christmas ... if you live in the Netherlands.

Television Nothing as lovely as another child's toy for Marktplaats by Happiness Amsterdam

09/25/2025

A new Ipsos survey across 10 countries found that being identified as an American brand is correlated with a negative impact on trust and purchase intent.
https://www.ipsos.com/en-us/brand-america-2025

09/23/2025

Love this initiative from the Philippines. Replace the paper hang tag with one that contains all the info but is actually a laundry strip. Leave it on the clothing and throw it in the wash. It dissolves and does a load of laundry. Such a a great idea. Others can create their own tags at WashTag.ph. https://tinyurl.com/3swfp6yx

Turning a problem into a clean solution.

08/20/2025

Gotta love Moosehead Breweries for continually coming up with great activations and promotions for Canadian consumers. Now you can win your very own Moosehead Elbows Up Armchair. Follow them on IG and tag a friend. Then get ready to enjoy a brew and keep your elbows up!

Moosehead is taking a relaxed stand for Canada with a chair contest designed to capture the national moment. The brewery’s “Elbows ...

08/07/2025

There's a marketer born every minute. A company in France is now selling admissions to weddings to a) help the couple offset expenses and b) give people who wouldn't normally get to attend weddings the experience. Can you say the monetization of intimacy?

Invitin lets non-invited guests pay to attend real weddings, creating an immersive emotional experience while helping couples fund their big day.

06/18/2025

Dove's "Real Beauty redefined for the AI era" just won the Grand Prix at Cannes Lion 2025. The goal was to highlight the negative impact of AI in altering women's images with prompts that help people to generate more inclusive and realistic ones. Love the result.

"Is AI creating unrealistic beauty standards? Dove is taking a stand.Twenty years ago, Dove took a stand against false beauty standards. Now, as AI-generated...