ACE Consulting Group

ACE Consulting Group ACE Consulting Group is a student run organization at the University of Waterloo that advises Startup companies in the Kitchener-Waterloo region.

Services we provide include Strategy, Market Research, Operation Improvement & Cost Analysis. Services we provide include Strategy, Market Research, and Financial Services. With a portfolio of over 60 companies, including winners of the Velocity Fund Finals, Dragon's Den alumni, and Y Combinator alumni, ACE has developed its team to exceed client expectations and establish itself as one of the best resources for Startups in the KW region.

This past term, ACE Consulting Group had the opportunity to collaborate with Feel Good Games, a Toronto-based game studi...
01/26/2026

This past term, ACE Consulting Group had the opportunity to collaborate with Feel Good Games, a Toronto-based game studio dedicated to creating educational and impactful children’s video games.

Our team worked closely with Feel Good Games to conduct customer discovery, market research, and competitive analysis, with a focus on understanding high-expectation users and evaluating industry best practices. Through customer and competitor analysis, we identified opportunities to strengthen product positioning, support user engagement, and help scale experiences that allow players to create, share, and explore stories together.

We’re excited to see Feel Good Games’ journey and are grateful for the opportunity to contribute to a future where creativity and joy are accessible to everyone!

Last but not least, meet our 2025–2026 Managing Directors! They’re responsible for overseeing ACE’s operations, managing...
10/26/2025

Last but not least, meet our 2025–2026 Managing Directors! They’re responsible for overseeing ACE’s operations, managing client relations, and guiding both Associates and Directors throughout the year.

Introducing the 2025–2026 Directors! After gaining valuable experience, these members now lead client outreach and engag...
10/25/2025

Introducing the 2025–2026 Directors! After gaining valuable experience, these members now lead client outreach and engagements while mentoring our Associates throughout their projects.

There is only 1 day left until the 2025-2026 ACE Consulting Group Associate application closes!Don’t miss the opportunit...
09/15/2025

There is only 1 day left until the 2025-2026 ACE Consulting Group Associate application closes!

Don’t miss the opportunity to get involved in the community, strengthen your soft skills, and gain consulting experience while working with innovative start-up businesses. Apply now at https://forms.gle/EvgxAD5b9WpcXwAR9 or from the link in our bio by September 16th, 2025 at 11:59 PM.

Want to learn more about ACE Consulting Group? Check out our website at www.aceconsultinggroup.ca or reach out to our team on social media!

Thinking about applying to ACE? We’ll be hosting an in-person Info Session on September 15, 2025, from 7:00-8:30 PM at Q...
09/10/2025

Thinking about applying to ACE? We’ll be hosting an in-person Info Session on September 15, 2025, from 7:00-8:30 PM at QNC 1502!

You’ll get the chance to learn more about ACE Consulting Group, meet our team, and get your questions answered. Plus, it’s a great opportunity to see if ACE is the right fit for you.

Register through the link in our bio to secure your spot. We can’t wait to meet you!

ACE Fall 2025 recruiting season is starting! If you’re interested in learning more about ACE Consulting Group, be sure t...
09/02/2025

ACE Fall 2025 recruiting season is starting! If you’re interested in learning more about ACE Consulting Group, be sure to save these dates and take a look at our previous post for more details on how to apply to our team. We can’t wait to meet everyone!

Associate applications for ACE Consulting Group are officially open for the 2025-2026 academic year!Join our team of con...
09/01/2025

Associate applications for ACE Consulting Group are officially open for the 2025-2026 academic year!

Join our team of consultants and gain the opportunity to provide consulting services to innovative startups and entrepreneurs across various industries, such as technology, fitness, and healthcare. Build technical and interpersonal skills alongside your team members while working on client deliverables and receiving mentorship from our alumni network.

As an Associate, you will support the team during client engagements and take on various leadership opportunities throughout the term. Applications are now live and can be found within the link in our bio. They are due on September 16th, 2025 at 11:59 PM.

Applicants are not required to have consulting experience, but a willingness to learn is essential. We welcome students from all years and programs to apply!

For more information, visit our website at https://aceconsultinggroup.ca or reach out to any members of our team. We will be happy to answer any questions that you may have.

This past term, ACE Consulting Group had the great opportunity to work with Landscape Direct, an online gardening centre...
07/11/2025

This past term, ACE Consulting Group had the great opportunity to work with Landscape Direct, an online gardening centre with a strong focus on sustainability, mindful living, and protecting the earth through building a passionate team of gardeners. The team had a great time exploring supply chains and partnerships in the online gardening space. We are excited to see what the future holds for Landscape Direct as they continue to grow and build their gardening community!

ACE Consulting took a break from the hustle and headed to the cottage for a weekend of hot tubs, home-cooked feasts, and...
07/04/2025

ACE Consulting took a break from the hustle and headed to the cottage for a weekend of hot tubs, home-cooked feasts, and legendary game nights 🍔🎲🏠. No emails, just good vibes and even better company, team bonding at its finest!

This winter, ACE Consulting Group had the pleasure of collaborating with Steadiwear, an innovator in adaptive technology...
02/27/2025

This winter, ACE Consulting Group had the pleasure of collaborating with Steadiwear, an innovator in adaptive technology that empowers individuals living with hand tremors through their groundbreaking glove.

Our team conducted market research, analyzed industry trends, and studied strategies from leading companies to provide tailored insights that align with Steadiwear’s vision and goals. We also worked closely with Steadiwear to craft a growth-focused plan in light of the Steadi-3 glove. We are excited to see the new heights Steadiwear will reach as they continue to transform the assistive technology space!

Wishing you happy holidays from the ACE family! We hope you're well and safe. Take this time to relax, enjoy yourself, a...
12/30/2024

Wishing you happy holidays from the ACE family! We hope you're well and safe. Take this time to relax, enjoy yourself, and cherish moments with those you love!

Last but not least, meet the 2024-2025 Managing Directors! Aside from mentoring our Associates and Directors, Managing D...
11/09/2024

Last but not least, meet the 2024-2025 Managing Directors! Aside from mentoring our Associates and Directors, Managing Directors are responsible for overseeing ACE operations and monitoring client outreach!

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200 University Avenue West
Waterloo, ON
N2L3G1

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