02/19/2026
Someone recently gave me some fantastic advice:
💡 If you want to help people, post information and tips to the person you once were.
I love this because it’s paying forward the hard won lessons I’ve learned (sometimes still learning if I’m honest 🤦♀️ ).
I’ve been lucky enough to learn from some brilliant people throughout my career and one of them said to me:
“Stop fighting fires and start building the fire station”.
Sounds very logical. I was gobsmacked by this.
At the time I was trying to build a new function, support everyone, fix everything, and be everywhere.
I was exhausted. My team was overwhelmed. And nothing meaningful was actually getting built.
You cannot build infrastructure while you’re constantly in emergency mode.
I think a lot of founders and leaders get stuck in this cycle.
So here’s what “building the fire station” looks like for me now:
🔥 LET IT BURN (strategically)
You cannot design a system while you’re inside the chaos. Step back. Pick a window. Evaluate what you need to do to stabilize or build the foundation.
🎯 DEFINE SUCCESS
What are the 3–5 things that matter most? Not 25. If success isn’t clear, everything becomes urgent.
🧭 OWNERSHIP
What does each person need to do exceptionally well for this team to win? Clarity creates focus. Chaos creates motion with no progress. Your people can’t focus if they don’t know what to focus on. Doing this has the added benefit of not burning your people out.
⚙️ AUTOMATE & SYSTEMIZE
Dashboards. Updates. Recurring workflows. AI automated processes. The boring, repeatable work is where fires start if you ignore them.
🗓️ OPERATING RHHYTHM
Weekly priorities. Clear intake. Decision paths. This is the fire prevention plan.
🧑🚒 BUILD LEADERS, NOT HEROES
If everything routes through you, you don’t have a team, you have a bottleneck.
📣 COMMUNICATE. ALL. THE. TIME.
Silence creates confusion and confusion creates urgency which ensures you’ll start fires. Identify your critical stakeholders, and keep them informed.
The hardest part?
You will feel like you’re dropping balls and disappointing people while you build the fire station.
I promise you, and they, will be so much better for it.
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