03/01/2024
https://www.loom.com/share/8172daac445d4619a8d405a10b6a6f63?sid=08db26a3-6f13-41f5-a803-ae91626b8edf
GROWTH vs VALUE
If your endgame is to sell your business to a strategic acquirer one day, think beyond your revenue goals. A strategic acquirer is wanting to differentiate themselves from their competitors and likely, do not want to invest time, and money, into developing what you have already done successfully. Consider who would benefit from adding the products or services that you provide, to what they do now. Your business should complement what they do and they will see you as the missing link that will complete their offering. They are not so focused on the revenue that you have generated in the past, they are more interested on the value that you will bring to them when combined with what they do.
I suggest you make a list of who needs you and why,because this is your value proposition when you want to sell.
If your endgame is to sell your business to a strategic acquirer one day, think beyond your revenue goals. A strategic acquirer is wanting to differentiate themselves from their competitors and likely, do not want to invest time, and money, into developing what you have already done successfully. Co...