03/18/2026
Women Behind the Work | Fatima Haidar
As part of our Women Behind the Work series this Women’s History Month, we’re continuing to highlight the incredible women behind the scenes at geekspeak Commerce.
Today we’re featuring Fatima Haidar, E-Commerce Photographer.
When asked what people might not know about her role, Fatima shared:
"Most people see a clean product photo online and think it’s as simple as clicking a button, but there is a whole world of ‘invisible’ work behind it. Before I even pick up my camera, I’m cleaning, straightening, and meticulously positioning the product to find its best angle. I’m constantly adjusting the lighting to make sure every texture and detail is captured perfectly.
The magic continues in the edit, where I’m removing reflections, ensuring the background is crisp white, and fine-tuning colors so they match the product in real life. My goal is to build a bridge of trust. By making images clean, clear, and accurate, I’m giving customers the confidence to know exactly what they’re getting and feel secure enough to hit that ‘buy’ button.”
Behind every great product image is a thoughtful process that brings clarity, accuracy, and trust to the digital shelf.