11/22/2022
Quick question...
Do you want to make more money?
I mean getting more leads...
More prospects from your existing ads and promos...
Or you are losing money or simply wasting money on ads...
I feel you...it's not your fault, you just don't know better...
I will share with you 2 simple ways to improve your ads performance INSTANTLY...
#1 - The first way is to "Answer the "WITFM" question"
Ask yourself...
"Does my audience understand what I am offering in this ad?"
Well, just to clarify, what you are offering is not your profession or services...
You see, most of the time, people get confused about "offer" and "services they offer"...
Simply said, your offer must answer the #1 question in your prospect's mind...
"What's in there for me?" aka the "WITFM" question...(they are not thinking about your services yet...)
Your offer can be "I am offering a FREE consultation for the next 5 people in the next 7 days"...
Now it's clear...you see the difference between "offer" and "your services"?
Then you need to tell them what benefits they gonna get from it EXACTLY...
Such as..."You will receive A, B, and C...plus D..." (make them clear as well)
I hope you get the idea...
#2 - The second way is to "Inject some emotion"
You know...we are bombarded by ads and promos all day...no matter is online or offline these days...
According to stats, we see on average 5,000-10,000 ads per day, can you imagine that?!
But...can you even remember what ads did you see today? I bet you rarely can...
Why is that?...well, one side of the equation is we are experiencing "ad blindness" as consumers...
Imagine if you pay attention to all the ads, you are going to get distracted all day long...
That's why we only focus on what's relevant and the ads got your attention...
To get your prospect's attention and keep them...
You must make them FEEL something...either positive or negative FEELINGS...
I am going to give you an example here...let's say...
The emotion of PAIN...perhaps your service helps them relieve pains...
Why not say these in your ads...
"If you are experiencing XYZ...If you are tired of...If you are frustrated of...NOW, pay attention..."
You need to paint a picture in their mind and make their heads turn to...
Your message...because they FEEL the pain at that moment...
Now you see?
Well...enough for today, I want to you look at your own ads and ask yourself these 2 questions:
#1 - what's in my ads for my prospects? (benefits for them)
#2 - what emotions can I inject into my ads today? (positive or negative)
I hope you find this helpful...before you go, you might be interested in this...
Right now, I am in the process of creating a sales, marketing & advertising training group...
It will cover tons of stuff you probably have never seen before, what's in there for you then?
By knowing the top sales and marketing secrets of the 1% of top marketers...
You'll get the edge and advantages, once you apply them, you will be amazed...
And how much more money you will be making...
If you want to get notified when ready, simply reply "Yes" here...
Sounds fair enough?
I'll keep you posted...
Stay tuned...
Johnny
