Black Prism Branding

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Winnipeg, MB
Black Prism Branding

We help businesses take their branding to the next level providing web design, logo design, printing, and content creation services!

Where do you want to take your branding next?

05/03/2022

Ever see Black Prism Branding & wonder “why the prism?”…

A prism is a lens that breaks white light up into a range of different beautiful colours. In branding, a single brand (white light) is actually made of a multitude of different aspects, touch points, visuals & more.

This was conceptualized by Jean-Noël Kapferer, who said: “strong brands are capable of weaving all aspects (of the prism) into an effective whole, in order to create a concise, clear, & appealing brand identity”.

The 6 sections act as “lenses”, allowing you to look at all facets of a brand.

Kapferer believes all 6 elements help businesses build strong brands, helping them communicate clearly & transparently with their audience, in order to be remembered & recognized.

As a business owner, do you have a Brand Prism?

Come work with us! We can turn your “white light” into a beautifully complex brand you LOVE.

04/08/2022

Words to live by
book 📖
OBSESSED: BUILDING A BRAND PEOPLE LOVE FROM DAY ONE

author ✍🏼
EMILY HEYWARD

03/30/2022

When we say, “a logo isn’t something you whip up in an hour on Canva”, we mean it.

Your logo should be so much more than choosing a font you like & some pre-designed icons. Or copying a template that 500 other small businesses have already used.

It’s the visual representation of your entire brand. It’s your first impression & it’s how you’re recognized. It should help give your audience an idea of what you do & what your values are. It should tell a quick story!

We love when companies get super creative with their logos, making them simple yet complex, with clever design elements & hidden meanings.

Check out some of our favourites!

And ask yourself, does your logo represent you like these ones do?

03/08/2022

HAPPY INTERNATIONAL WOMEN’S DAY

Did you know?

✨there are more than 360,000 self-employed women in Canada

✨the number of women-owned businesses in Canada has increased 30% in the last ten years

We couldn’t be more proud to be apart of that group! Since we jumped into the Entrepreneurial space, we’ve met some of the most badass, kind, & inspiring women who have made navigating these waters a lot easier.

We look forward to working with, & supporting more boss women out there! Tag your favourite women-owned businesses in the comments so we can meet them!

& go send the women in your life some love! They are amazing human beings.

Including the one who snapped this photo, 📸

02/25/2022

Hard to think of anything else these days…

Sending Ukraine love & support.

Check out ’s fundraiser to help donate!
💙💛

02/18/2022

As we’ve said before, the USER EXPERIENCE is key when it comes to website design.

One of the biggest turn offs for a visitor is a website that is hard on the eyes, & therefore, hard to read.

A white background brightens up your site, & is the best contrast against dark text, making your content super easy to read.

If you want to use a background photo, make sure to turn down the transparency so the elements of the photo don’t cause a distraction. You can also add solid white boxes behind your text to make it stand out from the background photo.

When there are other elements for your eyes to focus on, it makes it hard for some people to focus on the words they are reading.

This is why it’s also important to spread your content sections out. Give each plenty of room to stand out on their one.

Other ways to boost your site’s readability:

1️⃣choose the right font

2️⃣ keep your content short, sweet & easy to consume

Are you ready to build your business a website with an unforgettable user experience?

SEND US A DM

02/10/2022

Honestly, it used to all look the same.

At times, web coding looks like the most extravagant, confusing jumble of words & symbols, very similar to the green “rain” of code that created the Matrix.

Website coding is made up of tiny pieces of information that a computer can understand. These codes determine a website’s structure, its style, & how it acts.

As a web designer, coding is something we are constantly learning to help improve our skills & our services. It’s a field that is always evolving, with new languages being created.

Are you in a business where you’re constantly learning new techniques?

FUN FACT
Simon Whiteley created the Matrix code. In an interview with CNet, he said that he scanned the characters from his wife's Japanese cookbooks, saying "I like to tell everybody that The Matrix's code is made out of Japanese sushi recipes". 🍣

02/02/2022

𝑙𝑜𝑔𝑜 𝑡𝑦𝑝𝑒𝑠: LETTERMARKS

A lettermark is a supportive element of your brand that helps your customers identify you!

These are short, letter-based logos, often comprised of the business’s initials! Perfect for longer business names that need a smaller logo for projects, media, & content.

It’s so important that your audience can read & identify your brand in every instance. When long, bulky logos are made smaller, they often lose readability.

A lettermark is all about simplicity, & shows the importance of TYPOGRAPHY in your branding.

Think of the NASA letter mark. It makes the National Aeronautics and Space Administration a lot easier to identify!

01/28/2022

Today was training day at Black Prism Branding!

We got to spend the morning with one of our clients, teaching them the basics of their website.

We LOVE designing & building sites for our clients, & are always here for support when needed.

BUT, we also believe in giving our clients some independence when it comes to their website (if they want it). Whether it’s adding new products, updating an event, or refreshing their portfolios, our clients want a platform they can understand. One that they can help maintain, without having to contact experts at every step.

You CAN have a beautiful website, that’s unique to your business & easy to use. Let us build it for you!

01/18/2022

WE’RE LAUNCHED!

🖥
We had a wonderful experience working with Vitality Dental Centre Sherbrook to create their brand-new website!

We were honoured to help them carve out their own space on the web for everyone to find them, and worked closely with the team to bring everything they wanted to life.

Now they have a professional website to help their patients can learn about their staff & services, book an appointment, leave a review & more, all in one place.

Plus, scroll to see the adorable tooth graphics we created for the site!

🦷

Visit www.vitalitydental.ca today!

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Winnipeg, MB

Website

http://www.blackprismbranding.com/

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