08/20/2026
When you define a KPI wrong from the start, your business can suffer greatly.
Tracking the wrong number confidently is more dangerous than not tracking anything at all.
I know a team who spent six months optimizing a metric that was measuring the wrong thing entirely.
The KPI looked fine on the dashboard. The problem was how the business had defined it two years earlier. How they defined the KPI wasn't what they actually wanted to track.
The team of stakeholders and managers made decisions based on their KPIs but rarely got the results they expected. They hired me to help fix their dashboard. Under the assumption the dashboard visual was wrong.
I looked at the whole data setup and went over the metrics and KPIs they were tracking. After listening to how they were using the dashboard, I realized there was a misalignment between the KPI's definition and how they wanted to use it.
After we adjusted the definition to what they actually needed it to be, I made the necessary changes to the dashboard to create alignment.
Now the team makes confident, data-informed decisions based on the KPIs on their dashboard.
Are the KPIs and metrics you use to make business decisions defined correctly by your company in the way you need to use them?