Fluent, Inc.

04/08/2026

“The last mile of e-commerce meets the last mile of America.”

Same-day delivery is no longer just an Amazon expectation. General has expanded it across more than 18,000 stores, with half of its deliveries arriving in under 30 minutes. For many communities, that means access to convenience they have never really had before.

Austin Leonard joined Jeanniey Walden Walden to explain what this expansion says about the future of retail, customer expectations, and reaching shoppers where they already are.

Watch the full conversation using the link in our bio!

30/07/2026

In the age of AI, loyalty matters even more.

As brands gain faster and simpler ways to personalize every interaction, the real opportunity is knowing who will remain loyal. And continuing to earn that loyalty long after the first transaction.

Jeanniey Walden spoke with Wendy Bergh CMO of Rakuten rewards to discuss why loyalty can no longer live in a silo and how teams should be thinking about the entire customer journey.

Watch the full conversation using the link in our bio!

28/07/2026

Retail media is moving fast, but non-endemic retail media is where things get really interesting!

While at Cannes, Drew Cashmore got to join us and explain why this opportunity is about so much more than placing a product and a price inside a search result. The potential is huge, but even the largest players are still figuring out what it takes to do it well.

Definitely one marketers should be paying attention to. Watch the full conversation now using the link in our bio.

23/07/2026

The next chapter of commerce media starts here.

From Miami to Cannes… Jeanniey Walden caught up with PJ Triboletti to talk about Fluent, Inc. newest announcement with BILT and what it will mean for the future of in-store retail media.

Bringing online style measurement into physical stores, so brands can reach customers with relevant offers at checkout without slowing down the experience. Personalized, measurable and built to create more value for retailers, advertisers and customers.

Watch the full conversation using the link in our bio now.

28/04/2026

"Three years ago, we made the decision to switch to Fluent and haven't looked back."
Not better performance. Not decent performance. Superior performance — with a partner who treats your revenue like their own.
That's what we're building every day: a commerce media network where brands grow, retailers earn more, and consumers get something worth engaging with.
If you're still experimenting with partners who just "run" campaigns, it might be time to see what a real partnership looks like.
:point_right: https://hubs.li/Q04cMQ9M0

20/04/2026

Planning is in full swing. Budgets are set. Strategies are locked.

And most brands still have a checkout page that earns exactly $0 after the sale.

If you haven't looked at post-purchase monetization yet — this is the five-minute read that pays for itself.

👉 https://hubs.li/Q04bCbfx0

14/04/2026

Don’t buy more media — buy better moments with Fluent. By leveraging declared first-party data over modeled data, drive real outcomes against the metrics that matter most: CAC and ROAS.

Take our recent case with a leading meal delivery brand: by activating Fluent’s first-party audience insights and cross-channel strategy, CAC dropped below $50 — less than half the target they set — while delivering 3.5M+ qualified profiles into their ecosystem.

Whether it’s crushing CAC, increasing ROAS, or unlocking better audience intelligence, we’re here to show what future-forward performance looks like.

📍 Catch us at RMN / POSSIBLE — let’s connect and make your next campaign Fluent.

Read the full case study:

Background A leading direct-to-consumer meal delivery service set out to expand its subscriber base while reducing acquisition costs. The marketing team so