23/08/2019
Burger King Sweden is so confident its plant-based menu items taste like real meat that
it's giving customers the chance to blind-order. Customers who order a Whopper or a
Crispy Chicken sandwich from its "50/50 menu" may get a plant-based Rebel Whopper
or Rebel Chicken King instead.
The packaging won't indicate whether a customer has received a real meat patty or the
plant-based alternative. Customers need to use the Burger King app to scan the
packaging with their smartphones and make a guess before the answer is revealed.
