13/08/2026
Choosing the wrong type of marketing leadership can leave a company with advice when it needs action.
Interim CMO and Fractional CMO are sometimes used interchangeably. In practice, the difference matters, particularly when it comes to executive responsibility and implementation.
Does the company need experienced strategic guidance on a part-time basis? Or does it need a leader who can step into the organisation, take responsibility and lead the marketing function through change?
Our latest article explains how the two models differ and which business situations each is suited to.
Read the full article here:
https://www.swiss-interim-management.ch/post/interim-cmo-vs-fractional-cmo-was-ist-der-unterschied
Marketingführung ist in den letzten Jahren deutlich komplexer geworden. Unternehmen brauchen eine klare Positionierung, stärkere Wachstumsstrategien, wirksame digitale Kanäle und eine engere Abstimmung zwischen Marketing, Vertrieb, Produkt, Finanzen und Geschäftsleitung.Gleichzeitig braucht nich...