29/01/2026
I refuse to have a “signature framework” and think the industry obsession with them is misguided.
Systems built for one person’s specific circumstances (their resources, time, neurotype, privileges) can’t just be handed to someone else and expected to work.
But too often we’re not actually buying systems.
We’re buying lifestyles.
And then we wonder why the fully mismatched system we receive isn’t getting us there.
