Social Media Lounge

05/09/2018

An interesting article that explains how Google organises its search results, and the article links to some contemporary political issues.
Very interesting if you just want to learn the basics of Search Engine Optimisation.

Online search and Google are synonymous. About 90 percent of all searches on the web run through Google, giving the company an enormous role in directing the worldwide flow of information on the internet.Last week, President Trump accused Google of abusing that power by intentionally suppressing pos...

03/09/2018

Hello MSc class of 182! Welcome to the Social Media Lounge, where we discuss all things social media in hospitality!

Please watch this video and have a look at how Desigual used social media during the New York Fashion Festival.

Could you please explain how they used social media during the event, and why they did so?

Do you think it was a smart way of using social media?

Desigual took New York Fashion Week - their biggest event of the year - by storm by harnessing the power of social data. See how Socialbakers Analytics was w...

30/05/2018

Last MSc class with a discussion on the . And we celebrate the end of the term of a great group with some blue wine.

21/03/2018

It’s so cold today in Leysin. We should be skiing and not studying!

13/02/2018

Can you do the same?

08/02/2018

The new class has just started. A small team, but really motivated students. Looking forward to what you will be able to create.

28/01/2018

The app economy in China.

18/01/2018

No better way to finish the term.
What a great term with the 172 MSc students. Good luck for the future and stay in touch.

17/01/2018

Insta-butler, what an interesting concept!

Could you think about something similar in your hotel? How could you use social media to improve the customer service?

–Chris

15/11/2017

Always important to know how to manage your privacy on Facebook.

19/10/2017

The end of the “Managing Social Media” class with the winners of the revision Kahoot!
Well-done class, you were an amazing team. I hope that you enjoyed the module.
Maybe some of you will work in social media one day.

17/10/2017

Tell us if checking Instagram is the first thing you do in the morning.