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The SCORE Selling Method

The S.C.O.R.E© Selling Method -
Five Key Steps to Selling More Effectively

Now for solopreneurs, freelancers and independent consultants

02/02/2023

Sure, you want to tell your prospects a story that makes you, your talent or your service look good.

But that’s not the primary reason I use storytelling in a sale.

Early on, I want to get the prospect doing most of the talking… about critical issues. And sometimes the prospect needs a nudge, right?

What works for me is to tell a story of a previous customer who had success by working with me.

It doesn’t have to be a perfect story. In fact, the prospect will often say, “Jack, our situation is a little different…” and then proceed to tell me exactly what they want to fix, increase, achieve.

And this is right where you want to be early in your conversations with new prospects, too, right?… listening to your client’s critical issues and big goals.

The right story must have the right structure to get your meetings off to a flying start, with clear purpose and direction.

How do you use stories when you seek to persuade?

26/11/2022

Brilliant evening at yesterday’s Swiss premiere of “Color Of Heaven.”

Early this year I took an acting course in Madrid with the film’s star, Marta Etura. She had recently finished the shoot of this film in Switzerland with director Joan-Marc Zapata on Lake Luzern and IN Luzern, so we had a good start.

When I learned about the Swiss premiere, I connected with Swiss producer Ivan Geisser… and last night hung with him, Joan-Marc, Spanish producer Guillem Luna and actress Paulina de Matteis.

Powerful screenplay, great cinematography and, needless to say, extraordinary acting.
film

24/11/2022

I’m not an expat. I’m an immigrant.

Without explaining the difference, one feels it inside. It comes with countless emotions and feelings that evolve over the years… decades.

I know I’ve had it easier than many immigrants in many lands.

But it still comes with highs and lows, struggles and achievements, and mostly… perspective… into one’s soul… and the human condition.

Wishing everyone a meaningful and happy Thanksgiving.

❤️

16/11/2022

My dear friend, , launched her book last night in Madrid and, lucky me, I was in town to join the celebration.

Jackie and I were friends 30+ years ago in Barcelona, then lost touch, only to bump into each other via social media and InterNations events in Madrid.

What a career! Creative director in a Paris ad agency, film student and professional in the U.S., several screenplays and produced two short films, and now releasing her first novel, “Un Océano de Silencio.”

We two extroverts always have SO much to talk about when we get together, and at the end of her awesome event last night, we had more than a few laughs.

I started reading this international adventure on the flight back to Switzerland today and, I’m really loving it.

Congrats, Jackie. Enhorabuena. Felicitats!

Un beso enorme, amiga 🌹

07/11/2022

🎬 - The Making Of

13/10/2022

Some of my Swiss clients
have some of the coolest campuses.

01/10/2022

Well, the cat’s out of the bag, so it’s time to spread the news.

I’ve been working on a screenplay for a “short” with my amigo, director and screenwriter Sergio R Zaurin in Madrid. We’re gearing up to shoot “The Fixer” in October.

It’s modern yet also timeless. It’s hard-hitting and not for the light-hearted.

We were workin’ it this week and meeting lots of cool industry people - many whom Sergio already knows - at “Iberseries,” the largest gathering of film and TV professionals from Spain and Latin America.

This is my fourth major career change. Going into a conference like this, one can easily feel like an imposter, but writing and communicating is my calling. I’ve always felt that. Leaving yesterday, I felt like, “Yeah. I belong here.”

25/09/2022

Cheap Tricks With The Audience :(

What a great premise and what a thrilling Act 1 and Act 2… to be completely ruined by waiting until the middle of Act 3 to introduce hints of the backstory.

That’s usually a sign of lazy writing, but in the case of “Don’t Worry Darling” (with or without the comma), new screenwriters were reportedly assigned once pre-production was in progress.

This could’ve even been “fixed in post,” in my humble view, by editing some of the backstory into Act 2 instead of so late in Act 3. As it was, it’s an insult to the audience to slap them with, “Of course you didn’t figure this out. We gave you no clues.”

It’s a shame because this could’ve been THE film to drive the gender conversation to a new level.

To throw this kind of money at something that falls flat in the climax maddens me. I left the cinema shaking my head.

My cynical suggestion to moviegoers: Stay home and wait until it goes online.

My profound question to Hollywood: With or without the comma?

11/08/2022

Hey Switzerland, thanks for an awesome month, and for the awesome moonrise send-off last night.

Ciao, Svizzera. Ci vidiamo in due settimane!

09/08/2022

THE PROSTATE DIALOGUES, Season 2

“Your PSA blood level is 10, about what it was when we first identified your condition last year, Mr. Vincent,” Dr. Z said, “and the MRI shows no changes in your lesion, either.”

“That’s great news, right?” I grinned, ready to give my urologist a high-five. “Low-aggressive tumor. Prostate not sending out distress signals. We see each other next year, then, right?”

“It’s certainly better news than already seeing that something’s on fire, yes. But…”

But. Jeez I hate “but” after a piece of good news… especially when the conversation is about freaking cancer!

“But MRIs don’t… (to continue reading, link in bio)…

29/07/2022

The story of a million is actually not a story at all. It’s a trend and, even well told, it’s a narrative.

What’s happening to a million, a billion, a gazillion, is indeed important. In a pitch, it shows magnitude and scope. Data matters. Don’t leave this out just because some coach insists on .

But don’t leave out the story, either.

And if you’re going to include a story in your or in your conversations with prospects, make it a .

To capture hearts AND minds, make it about one.

Want to know the system for linking this?

Spoiler alert. It’s thrilling.

11/07/2022

Just across the French border, about 90 minutes from Bilbao, is this gem of a town on La Côte Basque.

It’s every bit as Basque as the Spanish side, with the restaurants to prove it.

Adresse

Lucerne

Webseite

http://JackVincent.com/

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