Tara Home Consulting

Tara Home Consulting Today we are able to expand our technical and financial services in Europe, UK, US,Canada

Tara home consulting was founded in 2013 by a group of Swiss investors to provide an all-round service to owners and small operators in the industry.

A few days ago, I was on the metro with a friend.While scrolling on her phone, she suddenly said:“Wait… has The Devil We...
10/06/2026

A few days ago, I was on the metro with a friend.
While scrolling on her phone, she suddenly said:

“Wait… has The Devil Wears Prada 2 already come out? I’m so tired of seeing it everywhere.”

And that really made me pause.

Because the film hasn’t even been released yet.
But in many people’s perception, it already feels like it’s “everywhere.”

It got me thinking: how much hype is actually too much hype?

The launch of this film (or more precisely, the narrative built around its launch) has been carefully crafted down to the smallest details: rumors, fragmented content, nostalgia-driven references, cultural callbacks, constant social media presence.

On paper, it’s a perfect strategy.
It builds anticipation, conversation, desire.

But there’s a subtle point that often gets overlooked: when hype stops being desire… and starts becoming saturation.

In general, hype works when it:

sparks curiosity without revealing everything

leaves space for imagination

builds gradually over time

It works less when:

it’s constant and everywhere

there’s no breathing room

there’s nothing left to discover

Because at that point, people stop waiting with excitement… and start feeling tired of it.

And this doesn’t only apply to cinema.

In marketing, product launches, design, even bespoke projects: anticipation is a powerful tool. But it needs to be handled carefully.

More attention doesn’t always mean more value.

Sometimes the real skill is knowing when to pause, when to step back, when not to say anything at all.

Maybe the real question isn’t just “how do you create hype?”

But also:
when is hype actually helping the project… and when is it quietly exhausting it?

•••••

👉🏻 Book a call with us https://zcal.co/i/SQVAXHZ-

•••••

Marco Cngm
Cristiana Carpini
Adriano Carà
Marle Pi
Matilde Prospato
Mikele Trambusti
Giuditta Regini
Cristina Brambini
Paul Anderson

Following the success of SCALE France exit ,I had the opportunity to discuss a different type of exit strategy—one that ...
08/06/2026

Following the success of SCALE France exit ,I had the opportunity to discuss a different type of exit strategy—one that goes beyond the traditional routes of mergers and acquisitions, financial investors, or strategic business partners.

A model that is rapidly gaining traction in our industry too , across the United States, the Middle East, and now Europe: the Joint Venture.

For many years, business owners have viewed an exit as a binary decision. Either sell the company or continue running it. However, today's market is becoming increasingly complex, international, and interconnected. As a result, new solutions are emerging for entrepreneurs looking to create value while maintaining flexibility.

A well-structured Joint Venture allows the acquiring company to expand rapidly into new markets, territories, and customer segments without the challenges of building everything from scratch. At the same time, it offers business owners who are considering an exit ,the opportunity to start planning that journey today without necessarily walking away from their company tomorrow.

Their business does not disappear.

It transforms.

This is where many people misunderstand the concept.

A Joint Venture is not a simple partnership.

In a traditional partnership, two companies collaborate while remaining entirely independent. While useful from an operational perspective, partnerships often create limited long-term value when it comes to company valuation and future growth.

A true Joint Venture is something very different.

It is a highly structured agreement that defines every aspect of the relationship: governance, ownership, branding, marketing, operational responsibilities, technology, growth targets, and future valuation mechanisms.

The objective is not simply to work together.

The objective is to build something larger than either company could achieve independently.

One of the most interesting aspects of a Joint Venture is that it allows both parties to establish the company's value today while creating a roadmap for future growth and future valuation. This creates visibility, alignment, and a clear path toward potential acquisition, expansion, or succession.

As international borders continue to become less relevant in business, more hospitality groups, property management companies, and investors are looking beyond their domestic markets. They are searching for opportunities overseas to differentiate themselves, access new expertise, strengthen their brands, and accelerate growth.

We are already seeing this trend across North America, the UAE, and Europe.

The question is no longer whether Joint Ventures will become part of our industry.

The question is whether companies will position themselves early enough to benefit from the opportunities they create.

In a world where growth increasingly happens through collaboration rather than competition, why let this opportunity pass by?

At Tara Home Consulting, we are seeing a growing number of conversations around international expansion, strategic alliances, Joint Ventures, and long-term exit planning. For many companies, the future may not be a sale.

It may be a transformation.

If you would like to learn more, well get in touch with us

•••••

👉🏻 Book a call with us https://zcal.co/i/SQVAXHZ-

•••••

Marco Cngm
Cristiana Carpini
Adriano Carà
Marle Pi
Matilde Prospato
Mikele Trambusti
Giuditta Regini
Cristina Brambini
Paul Anderson

The hospitality industry prides itself on tradition. But tradition without evolution quickly turns into friction.In my w...
05/06/2026

The hospitality industry prides itself on tradition. But tradition without evolution quickly turns into friction.

In my work with hotels and short-term rental operators, I recently encountered a property that was doing everything “by hand.” Pricing was adjusted once a week, guest messages were answered manually, and operational decisions relied mostly on intuition. The team was hardworking and experienced, yet they were constantly overwhelmed. Response times were slow, opportunities were missed, and revenue fluctuated without clear explanations.

We introduced a simple AI-driven workflow. Automated guest communication, data-supported pricing adjustments, and performance dashboards highlighting trends in real time. Within weeks, the change was tangible. The team spent less time on repetitive tasks, response times dropped dramatically, and booking conversions improved. Decisions were no longer reactive. They became strategic.
That experience reinforced something I see again and again: many hotels are not underperforming because of their service quality, but because their internal processes are stuck in manual mode.

Right now, too many hotels are still running daily operations as if artificial intelligence were a distant experiment instead of a practical advantage. Spreadsheets manually updated. Pricing decisions based on instinct. Guest communication delayed. Data scattered across platforms. Meanwhile, traveler expectations keep accelerating. Guests want instant replies, personalized offers, seamless check-in, tailored experiences. When those expectations meet slow internal processes, performance suffers.

This is where AI stops being a buzzword and becomes a performance engine.
Hotels that integrate AI into their routine are already seeing measurable improvements:
- Faster response times leading to higher booking conversion
- Dynamic pricing strategies increasing RevPAR
- Reduced operational costs through automation
- More accurate demand forecasting
- Enhanced guest personalization and loyalty
- Data-driven decision making instead of guesswork

The gap between hotels using AI and those ignoring it is widening. Every month without adoption is not neutral — it is lost revenue, missed opportunities, and unnecessary operational strain. This is exactly why Tara Home Consulting focuses on practical AI integration tailored to hospitality businesses. Not theory. Not complex tech jargon. Concrete workflows, measurable results, and solutions that fit your property’s reality.

The question is no longer whether AI will transform hospitality. It already is. The real question is: will your hotel lead the change or struggle to catch up?
Let’s talk about how Tara Home Consulting can help your hotel work smarter, increase profitability, and stay competitive in a market that rewards speed, data, and innovation.

•••••

👉🏻 Book a call with us https://zcal.co/i/SQVAXHZ-

•••••

Marco Cngm
Cristiana Carpini
Adriano Carà
Marle Pi
Matilde Prospato
Mikele Trambusti
Giuditta Regini
Cristina Brambini
Paul Anderson

03/06/2026

✈️ Tara Airlines
Behind every great flight, there’s a powerful digital experience.

Meet Adriano Carà, the pilot loading more than luggage.
He’s loading innovation, technology, design, booking systems, SEO, performance, and everything needed to make a modern airline website truly take off.

Because a great website isn’t built by chance.
It’s built with the right tools, the right vision, and the right team.

🌍 Fast. Modern. Intelligent.
🚀 Ready for takeoff.

Tara Airlines, We load everything needed to make your website fly.

•••••

👉🏻 Book a call with us https://zcal.co/i/SQVAXHZ-

•••••

Marco Cngm
Cristiana Carpini
Adriano Carà
Marle Pi
Matilde Prospato
Mikele Trambusti
Giuditta Regini
Cristina Brambini
Paul Anderson

Everyone talks about it.But then…(And this applies to both hotels and STRs.)Over Easter, I took a short break.I checked ...
01/06/2026

Everyone talks about it.
But then…

(And this applies to both hotels and STRs.)

Over Easter, I took a short break.
I checked local PMCs websites — prices were double compared to hotels.
Easy choice: I booked a beachfront historic hotel with parking. Perfect.

I booked through Booking.com.
when I checked the hotel’s website to book direct…
👉 “booking upon request.”

First strike.

I arrive: great staff, beautiful place.
Room temperature: 25.4°C.

I turn the heating off.
By 7pm: 25.9°C.

I call reception — they try, but can’t fix it.
I spend the night turning in bed.
Other rooms at the same floor have the same issue.

So I call customer support at Booking.com:
AI → human agent → room change in 40 minutes.

Second (big) strike.

If I had booked direct?
I’d have spent the weekend in a sauna.

💡 Simple takeaway:

If you want to push direct bookings:
- your website must be easy and instant to book
- your cancellation terms must be at least as competitive as OTAs
- your customer service must be fast, efficient, and reliable

Because the point is not to avoid OTAs at all costs.
You need the right structure — beyond brand and trust, etc..— to go direct.

•••••

👉🏻 Book a call with us https://zcal.co/i/SQVAXHZ-

•••••

Marco Cngm
Cristiana Carpini
Adriano Carà
Marle Pi
Matilde Prospato
Mikele Trambusti
Giuditta Regini
Cristina Brambini
Paul Anderson

For years, social media, especially Instagram, trained us to follow a very specific aesthetic: perfect lives, polished v...
29/05/2026

For years, social media, especially Instagram, trained us to follow a very specific aesthetic: perfect lives, polished visuals, content built to perform.

Now something is shifting.

With Instagram’s latest update, “Instants” introduce a new kind of content: captured and shared in the moment, with no filters, no editing, no construction. Not designed for reach, but for connection.

And that says more than it seems.

This isn’t just another feature. It’s a response to a growing need: people don’t just want to watch anymore, they want to relate. Perfection often creates distance. Authenticity builds connection.

That said, Instants aren’t for everyone, and they’re not for everything.

They work when there’s already a community, a relationship to nurture. They make sense for creators and personal brands focused on trust and proximity. Much less for strategies built around awareness and growth, where structured, scalable content is still key.

So the point isn’t to use them just because they’re new. It’s to understand why Instagram introduced them in the first place.

Because the way people use social media is changing.

Those who can integrate this dimension into their communication will have a real competitive edge. Not because they’ll be more visible, but because they’ll be more credible. And today, credibility is one of the scarcest, and most valuable, assets on social media.

It’s not about choosing between aesthetics and authenticity. It’s about knowing when to use each. And more importantly, it’s about stopping to treat social media as a showcase and starting to use it as a space for relationships.

Because this shift isn’t just about formats, it’s about expectations.

And people today don’t want to see a perfect life.
They want to see a real one. ✨

•••••

👉🏻 Book a call with us https://zcal.co/i/SQVAXHZ-

•••••

Marco Cngm
Cristiana Carpini
Adriano Carà
Marle Pi
Matilde Prospato
Mikele Trambusti
Giuditta Regini
Cristina Brambini
Paul Anderson

27/05/2026

✈️ Meet Marco, the Marketing Director ready to guide your brand to the right destination.

Without a clear marketing strategy, it’s easy to lose direction… but with the right guidance, every campaign becomes a smooth flight. 🚀

At Tara Airlines, creativity, strategy, and innovation always travel together.

•••••

👉🏻 Book a call with us https://zcal.co/i/SQVAXHZ-

•••••

Marco Cngm
Cristiana Carpini
Adriano Carà
Marle Pi
Matilde Prospato
Mikele Trambusti
Giuditta Regini
Cristina Brambini
Paul Anderson

In every market we visited these weeks, we saw a dangerous pattern:Founders think CFO discipline is for big companies.It...
25/05/2026

In every market we visited these weeks, we saw a dangerous pattern:

Founders think CFO discipline is for big companies.

It is not.

CFO discipline is for any company that wants to survive the next cycle.

The difference between a PMC that becomes a category leader and a PMC that stays stuck at 50 units is very simple:

One is making decisions based on forward numbers.

The other is reacting month-to-month.

And month-to-month is not management.

It is gambling.

Tara Home Consulting exists to change that mindset in our industry.

If you want to scale like a real business, you need to think like a CFO.

•••••

👉🏻 Book a call with us https://zcal.co/i/SQVAXHZ-

•••••

Marco Cngm
Cristiana Carpini
Adriano Carà
Marle Pi
Matilde Prospato
Mikele Trambusti
Giuditta Regini
Cristina Brambini
Paul Anderson

Nous avons été ravis de participer à l’événement de Scale Exit Door, une belle occasion d’échange et de réflexion entre ...
22/05/2026

Nous avons été ravis de participer à l’événement de Scale Exit Door, une belle occasion d’échange et de réflexion entre fondateurs, investisseurs et professionnels du secteur.
Au cours de l’événement, notre CEO a animé une conférence intitulée « Vendre n’est qu’une option : les vraies stratégies d’exit », en partageant des réflexions et des perspectives sur les différentes voies qu’une entreprise peut emprunter pour créer de la valeur sur le long terme, bien au-delà de la simple vente de l’entreprise.

Un grand merci à Marie Pistinier et Laura Gence pour leur accueil chaleureux, l’organisation impeccable et la qualité des échanges tout au long de la journée.

Merci également à tous les participants pour leur intérêt et leurs contributions. Ce fut un réel plaisir de partager idées, expériences et visions autour de l’avenir de l’entrepreneuriat et des stratégies d’exit.

•••••

Marco CANGEMI
Cristiana Carpini
Adriano Carà
Marle Pi
Matilde Prospato
Mikele Trambusti
Giuditta Regini
Cristina Brambini
Paul Anderson
SCALE France
Interhome
COCOONR

Plus que 2 jours avant SCALE EXIT DOOR 🚀Nous sommes ravis de participer à l’un des événements les plus stimulants dédiés...
20/05/2026

Plus que 2 jours avant SCALE EXIT DOOR 🚀

Nous sommes ravis de participer à l’un des événements les plus stimulants dédiés à l’innovation, à la croissance et aux connexions à fort impact.

Lors de l’événement, notre CEO prendra la parole sur scène pour partager sa vision, son expérience et ses perspectives sur l’avenir du secteur, en abordant les défis et les opportunités qui transforment aujourd’hui le marché.

Ce sera également une occasion unique de nous rencontrer, d’échanger avec des fondateurs, investisseurs et professionnels du secteur, et de créer de nouvelles connexions de valeur.

On se retrouve là-bas.
SCALE EXIT DOOR approche.

•••••

Marco Cngm
Cristiana Carpini
Adriano Carà
Marle Pi
Matilde Prospato
Mikele Trambusti
Giuditta Regini
Cristina Brambini
Paul Anderson

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