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PlayMarketing, Via Peri 21b, Lugano (2026)

31/05/2026

Oggi condividiamo con piacere la video presentazione del libro di Roberto Bonacasa, che su Think1816 racconta l’ispirazione da cui è nato “Papa, voglio fare il venditore”.
Di libri sulla vendita ce ne sono tanti. Più raro è trovare chi sceglie di entrare nelle motivazioni e nelle emozioni che guidano davvero questa professione.
Uno di quei casi in cui l’esperienza personale si trasforma in ispirazione concreta. Buona lettura - disponibile su Amazon o via DM.

19/05/2026

𝗔𝗜 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝘀𝗵𝗼𝗿𝘁𝗰𝘂𝘁.
𝗜𝘁 𝗶𝘀 𝗮 𝘀𝘁𝗿𝗲𝘀𝘀 𝘁𝗲𝘀𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
We were at in LAC Lugano Arte e Cultura, City of Lugano, organized by Dagorà LifeStyle Innovation Hub: 90+ speakers, international brands, innovators, investors and decision-makers gathered to discuss the future of lifestyle innovation.
Great energy. Valuable conversations. Strong networking.
But one thing stood out.

𝗘𝘃𝗶𝗱𝗲𝗻𝗰𝗲 𝟭
> 𝗔𝗜 𝘄𝗮𝘀 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲. 𝗔𝘀 𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱.
The real question is: what are companies actually doing with it?
During the event, Carlo Terreni shared a first-hand snapshot from interviews with 33 CEOs, founders and investors in Switzerland:
> 30% are still in “wait and see” mode.
> 43% say: “let IT handle it.”
> 25% invest in AI projects.
> Only 2% invest equity in AI companies.
That tells us something important. Too many companies still treat AI as a productivity trick.
>“𝘕𝘰𝘸 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘤𝘢𝘯 𝘥𝘰 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘯 𝘵𝘸𝘰 𝘤𝘭𝘪𝘤𝘬𝘴.”
>“𝘕𝘰𝘸 𝘸𝘦 𝘯𝘦𝘦𝘥 𝘧𝘦𝘸𝘦𝘳 𝘱𝘦𝘰𝘱𝘭𝘦.”
>“𝘕𝘰𝘸 𝘸𝘦 𝘤𝘢𝘯 𝘴𝘢𝘷𝘦 𝘵𝘪𝘮𝘦.”
Fine. 𝗕𝘂𝘁 𝘀𝗮𝘃𝗶𝗻𝗴 𝘁𝗶𝗺𝗲 𝗶𝘀 𝗻𝗼𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
Doing the same things faster is not transformation. Reducing effort is not the same as creating value.
𝗘𝘃𝗶𝗱𝗲𝗻𝗰𝗲 𝟮
And there is another underestimated point: 𝗔𝗜 𝗶𝘀 𝗼𝗻𝗹𝘆 𝗮𝘀 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗮𝘀 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 𝘁𝗵𝗮𝘁 𝗳𝗲𝗲𝗱𝘀 𝗶𝘁.
That is why the share with Mastercard and Sara Bertone on transactional data was so relevant: AI becomes stronger with real, structured, business-critical data. At Playmarketing.ch, we believe this is still one of the most underrated topics: 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘵𝘢𝘭𝘬𝘴 𝘢𝘣𝘰𝘶𝘵 𝘈𝘐, 𝘧𝘢𝘳 𝘧𝘦𝘸𝘦𝘳 𝘵𝘢𝘭𝘬 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘥𝘢𝘵𝘢, 𝘮𝘦𝘢𝘯𝘪𝘯𝘨 𝘢𝘯𝘥 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘤𝘰𝘯𝘵𝘦𝘹𝘵 𝘵𝘩𝘢𝘵 𝘮𝘢𝘬𝘦 𝘈𝘐 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘶𝘴𝘦𝘧𝘶𝘭.
The real question is different:
>New operating models?
> New roles?
>New customer experiences?
> New ways to learn, decide, sell, design and compete?
This is where the real gap is. And also the real opportunity.
AI will not reward the companies that install more tools. It will reward the companies that redesign how they think, organize and execute.
So here is the question we took home from hashtag : 𝘄𝗵𝗼 𝘄𝗶𝗹𝗹 𝗺𝗼𝘃𝗲 𝗳𝗶𝗿𝘀𝘁 𝗳𝗿𝗼𝗺 “𝘂𝘀𝗶𝗻𝗴 𝗔𝗜” 𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝗔𝗜?
Thank you to Dagorà LifeStyle Innovation Hub and to the whole team who made this event possible: Serse Bonvini, Bobana Vujic, Daniele Panato, Ledia Malecaj, Matteo Dessi, Michele Carlo Crespi, Alessandra Baratelli, Ai Lan Tran, Letizia Rebozzi, Carmen Machiels. Thanks also to Digital Flow for the shooting.

13/05/2026

𝗕𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘀𝗽𝗲𝗻𝗱 𝗯𝘂𝗱𝗴𝗲𝘁 𝗼𝗻 “𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝗻 𝗖𝗵𝗮𝘁𝗚𝗣𝗧”, 𝘁𝗮𝗸𝗲 𝗰𝗮𝗿𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝘀𝘀𝗲𝘁 𝘆𝗼𝘂 𝘁𝗿𝘂𝗹𝘆 𝗼𝘄𝗻: 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲.
> AI platforms change.
> Social platforms limit reach.
> LLMs update their rules, sources, and ranking logic continuously.
Your content can be excluded, compressed, misread or never surfaced at all.
So yes: learn to speak the language of AI. This means:
> Structure your content clearly.
> Answer real customer questions.
Real example? 𝘜𝘴𝘦 𝘷𝘪𝘥𝘦𝘰, 𝘍𝘈𝘘𝘴, 𝘢𝘳𝘵𝘪𝘤𝘭𝘦𝘴, 𝘤𝘢𝘴𝘦𝘴, 𝘥𝘢𝘵𝘢 𝘢𝘯𝘥 𝘶𝘴𝘦𝘧𝘶𝘭 𝘦𝘹𝘱𝘭𝘢𝘯𝘢𝘵𝘪𝘰𝘯𝘴.
𝘉𝘶𝘵 𝘱𝘶𝘣𝘭𝘪𝘴𝘩 𝘵𝘩𝘦𝘮 𝘢𝘵 𝘩𝘰𝘮𝘦 𝘧𝘪𝘳𝘴𝘵.
𝗬𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝘁𝗵𝗲 𝘀𝗼𝘂𝗿𝗰𝗲 𝗼𝗳 𝘁𝗿𝘂𝘁𝗵: the place where your positioning is clear, your expertise is visible, your answers are searchable, and your audience can trust what you say without depending on someone else’s algorithm.
𝗧𝗵𝗲𝗻 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗲.
LinkedIn, YouTube, newsletters, search, communities, AI tools: 𝗮𝗹𝗹 𝘂𝘀𝗲𝗳𝘂𝗹. 𝗕𝘂𝘁 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀, 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗵𝗼𝗺𝗲.
The video attached was created with AI to manage company Q&A content: practical, scalable, and ready to be used across channels.
𝗕𝘂𝘁 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗽𝗼𝗶𝗻𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝘀𝘁𝗶𝗹𝗹 𝗯𝗲 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝘄𝗲𝗯𝘀𝗶𝘁𝗲.
Thanks to Elisa Valt and Lara Felici for creating it with their eyes and Synthesia.
𝘍𝘪𝘳𝘴𝘵 𝘤𝘰𝘮𝘦𝘴 𝘺𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘦𝘭𝘴𝘦 𝘪𝘴 𝘥𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯.

08/05/2026

This week at Dagorà LifeStyle Innovation Hub in Lugano, had the pleasure of joining as expert the Innovation Booster Fashion & Lifestyle Booster day dedicated to “𝘉𝘦𝘺𝘰𝘯𝘥 𝘋𝘪𝘨𝘪𝘵𝘢𝘭: 𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 & 𝘚𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘚𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘵𝘰 𝘙𝘦𝘪𝘮𝘢𝘨𝘪𝘯𝘦 𝘍𝘢𝘴𝘩𝘪𝘰𝘯 & 𝘓𝘪𝘧𝘦𝘴𝘵𝘺𝘭𝘦”.
A day full of ideas, exchange and co-creation, where innovation teams, companies, research partners, institutions and experts worked together to transform challenges into concrete opportunities for the fashion and lifestyle industries.
A special thank you to Daniele Panato, Michele Carlo Crespi and Letizia Rebozzi for the organization, to Dagorà Lugano for the hospitality, and to Carlo Terreni for his continued commitment to strengthening the lifestyle innovation ecosystem in Ticino.
We also thank the institutions present, including the Department of Finance and Economy of the Canton of Ticino, the Economic Development and Labor Market Division, and the City of Lugano, represented during the event by Stefano Rizzi and Pietro Poretti, for their support and vision.
As highlighted during the day, open innovation works when research, companies, startups, investors, and public institutions sit around the same table with a shared goal: creating real value for the economy, the territory, and the future.
We are glad to have been part of this inspiring moment and look forward to seeing how the ideas developed during the workshop will evolve toward Pitch Day on 17 June.
All the experts? Violeta Lozano, Emilie Etesi, Tiziano Luccarelli Jawad Reddani Luca Innocenzi Michael Sojka and our CEO Gianni V***a

hashtag

01/05/2026

𝗛𝗮𝗽𝗽𝘆 𝗟𝗮𝗯𝗼𝘂𝗿 𝗗𝗮𝘆.
Not with the usual slogans.
With a harder question: 𝘪𝘧 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘪𝘰𝘯 𝘪𝘴 𝘤𝘩𝘦𝘢𝘱 𝘯𝘰𝘸, 𝘸𝘩𝘢𝘵 𝘪𝘴 𝘸𝘰𝘳𝘬 𝘸𝘰𝘳𝘵𝘩?
This video stays with you because it flips the old
logic.
Machines do almost everything.
The human steps in only to add what the machine cannot
fake: imperfection, taste, signal, meaning.
𝗧𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲 𝘂𝘀 𝘁𝗵𝗶𝗻𝗸 𝘁𝗼𝗱𝗮𝘆.
Maybe the value of work is shifting.
> From ex*****on to judgment.
> From output to authorship.
> From doing more to making something feel real.
And if that is true, then the point is no longer to be
perfect.
𝗧𝗵𝗲 𝗽𝗼𝗶𝗻𝘁 𝗶𝘀 𝘁𝗼 𝗯𝗲 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘀𝗮𝗯𝗹𝘆 𝗵𝘂𝗺𝗮𝗻.
Watch the video.👇 𝘛𝘩𝘦𝘯 𝘢𝘴𝘬 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘸𝘩𝘢𝘵 𝘬𝘪𝘯𝘥 𝘰𝘧 𝘸𝘰𝘳𝘬 𝘸𝘪𝘭𝘭 𝘴𝘵𝘪𝘭𝘭 𝘮𝘢𝘵𝘵𝘦𝘳 𝘸𝘩𝘦𝘯 𝘧𝘭𝘢𝘸𝘭𝘦𝘴𝘴 𝘣𝘦𝘤𝘰𝘮𝘦𝘴 𝘵𝘩𝘦 𝘥𝘦𝘧𝘢𝘶𝘭𝘵.

01/05/2026

𝗛𝗮𝗽𝗽𝘆 𝗟𝗮𝗯𝗼𝘂𝗿 𝗗𝗮𝘆.
Not with the usual slogans.
With a harder question: 𝘪𝘧 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘪𝘰𝘯 𝘪𝘴 𝘤𝘩𝘦𝘢𝘱 𝘯𝘰𝘸, 𝘸𝘩𝘢𝘵 𝘪𝘴 𝘸𝘰𝘳𝘬 𝘸𝘰𝘳𝘵𝘩?
This video stays with you because it flips the old logic. Machines do almost everything.
The human steps in only to add what the machine cannot
fake: imperfection, taste, signal, meaning.
𝗧𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲 𝘂𝘀 𝘁𝗵𝗶𝗻𝗸 𝘁𝗼𝗱𝗮𝘆.
Maybe the value of work is shifting.
> From ex*****on to judgment.
> From output to authorship.
> From doing more to making something feel real.
And if that is true, then the point is no longer to be perfect.
𝗧𝗵𝗲 𝗽𝗼𝗶𝗻𝘁 𝗶𝘀 𝘁𝗼 𝗯𝗲 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘀𝗮𝗯𝗹𝘆 𝗵𝘂𝗺𝗮𝗻.
Watch the video.👇 𝘛𝘩𝘦𝘯 𝘢𝘴𝘬 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘸𝘩𝘢𝘵 𝘬𝘪𝘯𝘥 𝘰𝘧 𝘸𝘰𝘳𝘬 𝘸𝘪𝘭𝘭 𝘴𝘵𝘪𝘭𝘭 𝘮𝘢𝘵𝘵𝘦𝘳 𝘸𝘩𝘦𝘯 𝘧𝘭𝘢𝘸𝘭𝘦𝘴𝘴 𝘣𝘦𝘤𝘰𝘮𝘦𝘴 𝘵𝘩𝘦 𝘥𝘦𝘧𝘢𝘶𝘭𝘵.

29/04/2026

𝗡𝗼𝗻 𝘃𝗶 𝗺𝗮𝗻𝗰𝗮 𝗹’𝗔𝗜.
𝗩𝗶 𝗺𝗮𝗻𝗰𝗮, 𝗳𝗼𝗿𝘀𝗲, 𝘂𝗻 𝗹𝗶𝗻𝗴𝘂𝗮𝗴𝗴𝗶𝗼 𝗮𝗯𝗯𝗮𝘀𝘁𝗮𝗻𝘇𝗮 𝗰𝗵𝗶𝗮𝗿𝗼 𝗱𝗮 𝗿𝗲𝗻𝗱𝗲𝗿𝗹𝗮 𝘂𝘁𝗶𝗹𝗲.
È uno dei passaggi centrali portati da Gianni V***a, CEO di PlayMarketing, durante l’𝗔𝗜 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗟𝗮𝗯 a Lugano, negli spazi di Dagorà LifeStyle Innovation Hub.
Perché oggi il rischio non è “𝘯𝘰𝘯 𝘶𝘴𝘢𝘳𝘦 𝘭’𝘪𝘯𝘵𝘦𝘭𝘭𝘪𝘨𝘦𝘯𝘻𝘢 𝘢𝘳𝘵𝘪𝘧𝘪𝘤𝘪𝘢𝘭𝘦”.
Il rischio è 𝘶𝘴𝘢𝘳𝘭𝘢 𝘤𝘰𝘮𝘦 𝘪𝘯𝘵𝘳𝘢𝘵𝘵𝘦𝘯𝘪𝘮𝘦𝘯𝘵𝘰 𝘵𝘦𝘤𝘯𝘰𝘭𝘰𝘨𝘪𝘤𝘰: demo brillanti, effetto wow, qualche output ben confezionato… e processi aziendali che restano esattamente dove erano prima.
Due punti, per noi, restano decisivi.
> Primo: l’AI non crea valore se non trova 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝘁𝗼 𝗱𝗮 𝗲𝘀𝗲𝗴𝘂𝗶𝗿𝗲. Dati, processi, policy, tono di voce, responsabilità, eccezioni: tutto questo è semantica aziendale. Senza questa architettura, l’AI non scala il valore. Scala l’ambiguità.
> Secondo: non basta che l’AI risponda bene. 𝗗𝗲𝘃𝗲 𝗽𝗿𝗼𝗱𝘂𝗿𝗿𝗲 𝗿𝗶𝘀𝘂𝗹𝘁𝗮𝘁𝗶.
Il salto vero non è dal prompt mediocre al prompt perfetto. È dal Q&A al processo che agisce, misura, apprende e coinvolge l’umano nei punti giusti.
Un grazie a Original per l’organizzazione e a Dagorà LifeStyle Innovation Hub per l’ospitalità.
E grazie a tutti gli speaker che hanno dato concretezza a un tema troppo spesso abusato, semplificato o ridotto a puro effetto “wow” operativo:
> Roberto Gorini (Original)
> Gaetano Biondo (Linkfloyd - Web Will Rock You)
> Gianni V***a (Playmarketing.ch)
> Giovanni Missiroli (Dominant Dynamics)
> Emanuele Gambula (Lexify)
> Riccardo Rubini (Original)
L’AI non è una scorciatoia.
È uno specchio molto potente: amplifica quello che l’azienda è già.
𝘚𝘦 𝘤’𝘦̀ 𝘤𝘰𝘯𝘧𝘶𝘴𝘪𝘰𝘯𝘦, 𝘢𝘮𝘱𝘭𝘪𝘧𝘪𝘤𝘢 𝘤𝘰𝘯𝘧𝘶𝘴𝘪𝘰𝘯𝘦.
𝘚𝘦 𝘤’𝘦̀ 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘵𝘰, 𝘱𝘶𝘰̀ 𝘧𝘪𝘯𝘢𝘭𝘮𝘦𝘯𝘵𝘦 𝘢𝘮𝘱𝘭𝘪𝘧𝘪𝘤𝘢𝘳𝘦 𝘷𝘢𝘭𝘰𝘳𝘦.

21/04/2026

𝗚𝗿𝗲𝗮𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝘀𝘁𝗮𝗿𝘁 𝘄𝗵𝗲𝗻 𝗱𝗮𝘁𝗮 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗮𝘀𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻𝘀.
A big thank you to Prof. Lorenzo Cantoni, USI Università della Svizzera italiana and the 𝗨𝗦𝗜 𝗠𝗮𝘀𝘁𝗲𝗿 𝗶𝗻 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 for the invitation - a space where evidence meets interpretation, and where narratives are tested against reality.
Together with Sara Bertone (Mastercard) and Gianni V***a (Playmarketing), we explored a simple but uncomfortable question: 𝘸𝘩𝘢𝘵 𝘥𝘰 𝘣𝘪𝘨 𝘦𝘷𝘦𝘯𝘵𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘭𝘦𝘢𝘷𝘦 𝘣𝘦𝘩𝘪𝘯𝘥?
A few signals from the data:
→ During Eurovision in Basel, 𝘴𝘱𝘦𝘯𝘥 +𝟮𝟴% 𝗮𝗻𝗱 𝘵𝘳𝘢𝘯𝘴𝘢𝘤𝘵𝘪𝘰𝘯𝘴 +𝟱𝟳% - strong activation, no doubt
→ But at the same time, the 𝗿𝗲𝘀𝘁 𝗼𝗳 𝗦𝘄𝗶𝘁𝘇𝗲𝗿𝗹𝗮𝗻𝗱 𝗱𝗲𝗰𝗹𝗶𝗻𝗲𝗱 ~-𝟭𝟯% 𝘠𝘰𝘠 - impact is not evenly distributed
→ And here’s the nuance: more activity doesn’t necessarily mean higher value per visitor, but 𝗺𝗼𝗿𝗲 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝘁 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀.
This is where the real work begins.
As highlighted during the session:
𝗗𝗮𝘁𝗮 𝘁𝗲𝗹𝗹𝘀 𝘆𝗼𝘂 𝘄𝗵𝗮𝘁 𝗺𝗼𝘃𝗲𝗱.
𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘁𝗲𝗹𝗹𝘀 𝘆𝗼𝘂 𝘄𝗵𝘆.
𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗱𝗲𝗰𝗶𝗱𝗲𝘀 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼 𝗻𝗲𝘅𝘁.
Big events don’t create “national booms”.
They create localized shocks - opportunities, but also pressure.
The difference?
𝘏𝘰𝘸 𝘸𝘦 𝘳𝘦𝘢𝘥 𝘵𝘩𝘦 𝘥𝘢𝘵𝘢. 𝘈𝘯𝘥 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘥𝘦𝘤𝘪𝘥𝘦 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘢𝘧𝘵𝘦𝘳 𝘵𝘩𝘦 𝘴𝘱𝘰𝘵𝘭𝘪𝘨𝘩𝘵 𝘪𝘴 𝘨𝘰𝘯𝘦.

Thanks L30 studio for the media coverage

hashtag

09/04/2026

“𝗹’𝟴𝟱% 𝗱𝗲𝗹𝗹𝗲 𝗮𝘇𝗶𝗲𝗻𝗱𝗲 𝗻𝗼𝗻 𝘂𝘀𝗮 𝗰𝗼𝗿𝗿𝗲𝘁𝘁𝗮𝗺𝗲𝗻𝘁𝗲 𝗹’𝗔𝗜 𝗶𝗻 𝗮𝘇𝗶𝗲𝗻𝗱𝗮.”
E no, non è un problema tecnologico.
È un problema di strategia, competenze e - diciamolo - superficialità.
Oggi l’AI viene usata a caso: senza governance, senza protezione dei dati, senza una visione reale di business.
Poi ci si sorprende se non genera risultati.
Il 𝟭𝟲 𝗮𝗽𝗿𝗶𝗹𝗲 𝗮 𝗟𝘂𝗴𝗮𝗻𝗼 facciamo esattamente l’opposto. Con 𝗔𝗜 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗟𝗮𝗯 entri in una giornata operativa, concreta, senza fuffa.
Un workshop progettato per chi vuole governare l’AI, non inseguirla.
𝗖𝗼𝘀𝗮 𝗽𝗼𝗿𝘁𝗶 𝗮 𝗰𝗮𝘀𝗮 𝗱𝗮𝘃𝘃𝗲𝗿𝗼:
→ un Agent AI personalizzato costruito live sulla tua azienda.
→ tecniche avanzate di prompting per contenuti e copy che funzionano.
→ chiarezza su GDPR e AI Act (prima che diventino un problema).
→ automazioni reali per lead generation, email e workflow.
→ contenuti professionali (immagini, podcast, video) creati con l’AI.
Non teoria. Non trend.
Strumenti pronti, testati, utilizzabili dal giorno dopo.
> 7 esperti, 7 moduli operativi:
Roberto Gorini (Original)
Gaetano Biondo (Linkfloyd - Web Will Rock You)
Gianni V***a (PlayMarketing)
Giovanni Missiroli (Dominant Dynamics)
Emanuele Gambula (Lexify)
Riccardo Rubini (Original)
📍 Lugano – Dagorà LifeStyle Innovation Hub
📅 16 aprile 2026 | 09:00 – 17:30
Il corso è organizzato da Original Land, insieme a LinkFloyd, Playmarketing, Dominant Dynamics, Lexify.
> Posti limitati.
> Offerta speciale: trovi il link nel primo commento con uno sconto riservato per l’iscrizione.
𝘚𝘦 𝘴𝘵𝘢𝘪 𝘢𝘯𝘤𝘰𝘳𝘢 “𝘱𝘳𝘰𝘷𝘢𝘯𝘥𝘰” 𝘭’𝘈𝘐… 𝘴𝘦𝘪 𝘨𝘪𝘢̀ 𝘪𝘯 𝘳𝘪𝘵𝘢𝘳𝘥𝘰.

04/04/2026

𝗘𝗮𝘀𝘁𝗲𝗿 𝗰𝗮𝗿𝗿𝗶𝗲𝘀 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝘁𝗵𝗮𝘁 𝗳𝗲𝗲𝗹𝘀 𝗯𝗶𝗴𝗴𝗲𝗿 𝘁𝗵𝗮𝗻 𝗮𝗻𝘆 𝘀𝗶𝗻𝗴𝗹𝗲 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻: 𝗿𝗲𝗻𝗲𝘄𝗮𝗹.
Across cultures, symbols, and beliefs, the idea returns again and again - that after stillness comes movement, after winter comes life, and after what feels closed, something new can begin.
So here’s our wish to all our friends, partners, and clients: 𝘮𝘢𝘺 𝘵𝘩𝘪𝘴 𝘴𝘦𝘢𝘴𝘰𝘯 𝘣𝘳𝘪𝘯𝘨 𝘧𝘳𝘦𝘴𝘩 𝘦𝘯𝘦𝘳𝘨𝘺, 𝘬𝘪𝘯𝘥 𝘮𝘰𝘮𝘦𝘯𝘵𝘴, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘲𝘶𝘪𝘦𝘵 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩 𝘰𝘧 𝘯𝘦𝘸 𝘣𝘦𝘨𝘪𝘯𝘯𝘪𝘯𝘨𝘴.
Happy Easter from all of us at Playmarketing.ch. 🌿🐣

#2026

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