proaxia consulting group

20/09/2023

Kindly join us in viewing the interview featuring Mr. Guenter Lasser as he provides insightful commentary on the automotive industry and proaxia´s ProGo as a solution for its biggest challenges.

https://www.youtube.com/watch?v=2mb9d99WX8Q

Guenter Lasser

proaxia partner, has been working in the field of SAP implementations and consultancy for over 35 years. He is one of the most experienced project managers and architects in this area.

Over this time, he focused mainly on Automotive as well as Discrete Industries. As a true “global citizen” he has lived and worked in every continent.

Guenter Lasser worked at SAP in various roles for nearly 25 years, and from 2006 to 2011 as Global Vice President of SAP’s Industry Solution Management for Automotive. Since beginning of 2015 Guenter Lasser was part of the management team at proaxia for several years till he moved into a part-time role by midst of 2022 and now focuses on special initiatives, strategic account relationships and drives our Protect & Go and Customer Success Program lives in the Oceania Region for many years.

Kindly join us in viewing the interview featuring Mr. Guenter Lasser as he provides insightful commentary on the automotive industry and proaxia´s ProGo as a...

14/09/2023

Interviewer: So Guenter you convinced me about ProGo and I want to buy it, what are the next steps?

Guenter Lasser: just contact us. Via phone +4156 418 20 81 or via mail [email protected] and we will support you in the best way possible.

13/09/2023

Interviewer: Now I understand the overall concept. But what is the end target of ProGo?



Guenter Lasser: The MISSION of proaxia Customer Success and with that our ProGo is to increase sustainable proven profitability for both the Customers and us the solution provider in conjunction with SAP S/4HANA as the platform.

Premier offer of an end-to-end engagement of technology and business process expertise, best practices, and risk mitigation services that are relevant from the very beginning of the implementation to the end of the final rollout and even beyond.

Customer success is a strategic and vital part of our organization that spans multiple departments and people. For customers, their lifecycle with our organization begins when they receive that first marketing email, and it (hopefully) won’t end for a long, long time.

12/09/2023

Interviewer: Make sense. But I would expect the project manager also have the strategic outlook ?

Guenter Lasser: Sure our project managers are following the customer strategies. But their responsibility is the delivery in the defined time and quality. And normally with SAP projects from a certain size various companies are involved. From our experience it`s very difficult to have the inside and outside view at the same time. As well, different stakeholders are involved neither in delivery and strategy. And all our strategic consultants also have the project experience, so to understand the challenges of the daily project delivery.

11/09/2023

Interviewer: Framework is a widely used word in the software industry with various meanings. So give us some more insights?

Guenter Lasser: We saw in various projects, that during implementation phases the whole organization is very focused on the delivery and integration of the new system. That’s great and necessary. But the constant strategic outlook is also very important as we are facing fast changes in automotive retail. That’s why we created a service with very experienced strategic consultants to support our customers in this matter. One key successfactor is that these consultants are not active involved in the actual project. So they always keep the outside view.

08/09/2023

Interviewer: Hey Guenter, at the moment one of your main topic is the ProGo Program for the proaxia VSS solution, Can you tell us a bit about the newly launched program ?

Guenter Lasser: ProGo stands for Protect & Go. It`s our new framework to accelerate the successful go-live of proaxia vehicle Sales and Services (VSS). It`s a unique service offering which goes in line with SAP`s Active Global Support paid service and support offering in nowadays, called Safeguarding and Max Attention.

07/09/2023

Interviewer: So we see different ways how a car can be bought and a need for more efficient processes at car dealers. What does that mean for a Dealer Management System, which can support our customers in these challenges?

Guenter Lasser: Today a Dealer management system must be able to map the entire customer journey from thinking about buying a new car until selling it as a used car or even scrapping it.

Actual in the market available Dealer Management Systems are possibly good at collecting data in the daily sales and aftersales process, but are not end-to-end, do not adapt the workflows and require workarounds when market and/or product changes occur. Many DMS are reaching the limit of what`s is possible, and any further tuning runs the risk of engine failure.

To survive in such a competitive environment as automotive retail, instant available realtime data about every step in the process are needed.

06/09/2023

Interviewer: You are a real industry expert with 35 years experience in automotive retail. What are the biggest challenges our customer facing?

Guenter Lasser: Electric vehicles and different modes of mobility and trends like buying goods online and no longer instore. As well buying goods as a service change the whole sales and service process for a car dealer. We not anymore only buy cars, we also lease, rent and use them as a service. As well at the same time the service event as such is changing dramatically. The ability to service customer in real time from anywhere – from home, the office and traditionally form the retail facilities.

We also see that the expectations of the customers are changing. So the expectation today is that the service is happen at their location not anymore in the workshop, a good example is carglass.

As well electric cars are not as service intensive as combustion engines, which means for the same service revenue a car dealer needs to process much more cars.

06/09/2023

proaxia Automotive Solutions AG and TechnoVal Partnership

proaxia consulting group is thrilled to announce its strategic partnership with TechnoVal Information Systems, a leading IT & Consulting company in the MENA region and local SAP Gold Partner representing Delaware Consulting (one of the top global SAP partner) in the region.
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To TechnoVal´s Website: https://www.technoval.com/
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Learn more about the Partnership:
https://www.proaxia-group.com/en/blog-en/technoval-partners-with-proaxia-automotive-solutions-ag/
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05/09/2023

Guenter Lasser

proaxia partner, has been working in the field of SAP implementations and consultancy for over 35 years. He is one of the most experienced project managers and architects in this area.

Over this time, he focused mainly on Automotive as well as Discrete Industries. As a true “global citizen” he has lived and worked in every continent.

Guenter Lasser worked at SAP in various roles for nearly 25 years, and from 2006 to 2011 as Global Vice President of SAP’s Industry Solution Management for Automotive.

Since beginning of 2015 Guenter Lasser was part of the management team at proaxia for several years till he moved into a part-time role by midst of 2022 and now focuses on special initiatives, strategic account relationships and drives our Protect & Go and Customer Success Program lives in the Oceania Region for many years.

04/09/2023

In proaxia everything is about people. To follow our mission, delivering values as promised we need the best team possible. To give you some insights about our great team we will interview our experts from different divisions and subjects. The next few weeks they will share a lot of valuable information and experiences.

28/08/2023

Do you have 5+ years of experience as an external (functional) SAP consultant (DBM, C4C, logistics)?
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We are currently looking for professionals for the position Senior Consultant Automotive.
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Open Position:
Senior Consultant Automotive (EU / APAC / MENA)

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Apply here:
https://jobs.proaxia-consulting.com/jobposting/96d7901e90115204731f1ac84fad26acb63b8795
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