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AlpVision SA AlpVision: the world’s leader in anti-counterfeiting digital technologies for product authentication

22/10/2026

How to prevent food fraud effectively

Food fraud poses serious risks to consumer health and industry integrity. In this article, we explore innovative anti-counterfeiting technologies designed to safeguard the food supply chain and restore consumer trust. Here is how to prevent food fraud.

Click Here to Read Our Article:
https://alpvision.com/how-to-prevent-food-fraud-effectively

20/10/2026

What is the difference between serialization and authentication?

• Serialization is about traceability. The goal is to track and trace a product by using unique identifier.

• Authentication is about product genuineness. The goal is to make sure that the product has not been counterfeited.

Authentication and serialization are different but authentication ensures that the serialization information can be trusted. Consequently, serialization without authentication is useless. Serialization is very often done with data matrix.

Learn how you can secure QR codes and perform verification with the help of a smartphone:
https://alpvision.com/qr-code-security-risks-threats-and-methods-to-secure

15/10/2026

The founders are still actively involved

AlpVision’s founders remain actively involved in the company and continue to contribute both technically and commercially.

This has real value. Their continued involvement helps preserve the company’s technical expertise and long-term vision while maintaining close links between technology development, customer needs, and commercial strategy.

Contact Us: https://alpvision.com/contact-us

13/10/2026

The Hidden Threat: Counterfeit Network Hardware and How to Protect Your Network

Growing a company in a global environment involves being able to rely on efficient and safe network solutions. The devices set up for a business must fulfill all technical requirements to secure data. This flourishing network gear market is now being flooded by counterfeit hardware.

Click here to read our article:
https://alpvision.com/facing-and-tracking-counterfeit-network-hardware

08/10/2026

Communicating the solution without getting too technical

When speaking with customers, we try not to focus too much on the technical details. In most cases, customers are primarily interested in three things:

• What does the solution do?
• What are the benefits?
• And what does it cost?

Cryptoglyph, for example, can be explained very simply: it helps brands quickly determine whether a product is genuine or fake using a standard smartphone, without adding additional production costs.

The technology behind it is sophisticated, but the value proposition should be easy to understand.

Contact Us: https://alpvision.com/contact-us

06/10/2026

Are security features useful in preventing counterfeiting?

The short answer is YES, if you are using them.

Who should be using the security features? It is up to you. It may be:

The consumer

• The brand owner has to inform the consumer about the feature’s existence.
• The chosen feature has to be easy to detect, for instance, by using a smartphone.

The brand owner

• The brand owner can organize a detection campaign, for instance, by going into shops with an app on a smartphone

The security features provided by AlpVision can be deployed at both the consumer and the brand owner level, depending on your needs, and are always detectable using a smartphone.

Learn more here:
https://alpvision.com/mobile-product-authentication-for-instant-results

01/10/2026

Why is Traceability Important

Government rules and regulations over the world make it necessary for industries like pharmaceuticals and (F&B) to track and trace their products. However, the need for traceability goes beyond a handful of industries. But why is traceability so important that it’s required by law in certain industries? From legal compliance to responsible sourcing, traceability is the backbone of a transparent supply chain.

Click Here to Read our Article:
https://alpvision.com/why-is-traceability-important

29/09/2026

Tamper Evidence vs. Authentication: What’s the Difference?

Tamper evidence and authentication are not the same. Tamper evidence tells you whether a package may have been opened or altered. Authentication verifies whether the product, packaging, or security feature is genuine. But what happens when a counterfeit product carries a seal that looks untouched?



Click here to read our article:
https://alpvision.com/tamper-evidence-vs-authentication-the-difference

24/09/2026

What are you trying to achieve with AlpVision?

At AlpVision, our goal is simple: to determine whether a product is genuine or fake.

The technology can be applied across many different industries and products, from wh**ky and luxury shoes to electronics.

The underlying challenge is always the same: giving brands and, when appropriate, consumers a reliable way to verify product authenticity.

Contact Us: https://alpvision.com/contact-us

22/09/2026

Can iPhones and Android phones check whether a product is genuine?


Yes.

Nevertheless, a specific image quality is required, so Android poses the following challenges:

• More device models
• More complex
• More maintenance

Using Apple devices is easier because they

• have only few models,
• generally have a better camera system, and
• require less maintenance.

However, this limitation is eliminated if, instead of running an app on a phone, a video stream is sent directly to a server.


Find out more information about smartphone detection here:
https://alpvision.com/mobile-product-authentication-for-instant-results

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