AlpVision SA

Name: AlpVision SA
Address: Ch. du Clos 12, Vevey, 1800, CH
Telephone: +41219486464

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AlpVision SA

AlpVision: the world’s leader in anti-counterfeiting digital technologies for product authentication

28/05/2026

5 Types of Brand Abuse

• Counterfeiting
• Grey market diversion
• Fake websites
• Social media impersonation
• Intellectual property theft

Modern brand protection extends far beyond fake products alone.

As digital and physical threats continue to evolve, brands increasingly require a combination of authentication, monitoring, enforcement, and supply chain visibility.

Read the full article here:
https://alpvision.com/brand-protection-definition

26/05/2026

White Paper: The Connected Product

Digitization is reshaping how products are manufactured, distributed, and verified. Serialization, connected systems, and analytics are now standard components of modern supply chains, yet visibility alone does not guarantee authenticity.

In our latest white paper, we explore how traceability and physical authentication must function as complementary layers within digital ecosystems.

Inside, we examine:

• Why serialization alone cannot fully prevent misuse or counterfeiting.
• Where digitization introduces new security gaps
• How physical and digital verification intersect.
• Common threat patterns across supply chains
• Practical challenges in implementing integrated protection systems.

For brand owners navigating compliance, digital transformation, and product integrity, this paper provides a structured framework to assess where authentication adds measurable value.

Download it here: https://alpvision.com/whitepaper-the-connected-product

21/05/2026

ITW Live featuring Dr. Fred Jordan - Graymarket New Challenge

AlpVision’s technology works across materials and challenges. With small adjustments, the same solution can help stop both counterfeits and gray market sales.

Contact Us: https://alpvision.com/contact-us/ -us

19/05/2026

Can we use AI to distinguish between genuine and fake?

If a human can tell the difference, then yes, AI can be used to distinguish between genuine and fake products.

In practice, it is not so simple because neural networks need to be trained. To do this, it is necessary to obtain a high number of counterfeits and genuine products to cover the whole variability. This can be difficult.

This means that using AI to perform verification is not obvious. However, this does not prevent from using AI for specific operations of the verification process.

Find out more information about how AlpVision uses AI to support the verification process:
https://alpvision.com/artificial-intelligence-for-product-authentication

12/05/2026

COUNTERFEIT PRODUCTS MARKET

The global counterfeit products market costs hundreds of billions of dollars to brands and the government. AlpVision provides digital invisible anti-counterfeiting and product authentication solutions to Forbes Global 2000 companies and currently helps in the protection of over 30 billion branded products per year across industries and countries.

Our digital invisible technologies can be applied to a variety of branded goods across a broad range of industries. In fact, we’re able to protect almost any object in the world.

Read Our Article Here:
https://alpvision.com/counterfeit-products-market

07/05/2026

PROTECT WHAT YOUR CUSTOMERS PUT ON THEIR SKIN

Counterfeit perfume is a consumer health risk.

Fake fragrances have been found to contain chemicals linked to:�

• Skin irritation�
• Respiratory issues�
• Long-term health concerns

And they’re everywhere. Over 500,000 counterfeit fragrance items seized in a single year.

The challenge? Most authentication methods are visible and easy to replicate.

So how do you actually protect your product, and your customers?

We break it down in our latest article, including how authentication can be built directly into packaging:
https://alpvision.com/counterfeit-perfume-health-risks-brand-protection

05/05/2026

Is it useful to implement a security feature?

It depends. If a security feature is implemented, but not used to prevent or fight against counterfeiting, then it is useless.

It is important to use a security feature to take action against counterfeiting. For instance, brands can have inspectors go into shops and hire people to do test purchases. If the feature is available for consumers, communicate that so that it is widely used.

As a conclusion, if something is done about it, then it is useful to implement an anti-counterfeit feature.

For example, AlpVision provides Brand Monitoring System; a central server that allows you to see detection statistics that assist you in taking appropriate actions.

You can get more information about BMS here:
https://alpvision.com/counterfeit-statistics-brand-monitoring-system

30/04/2026

ITW Live featuring Dr. Fred Jordan - Gray Market Parallel Trade

AlpVision helps brands fight gray market diversion by revealing which resellers are selling in unauthorized markets and capturing the brand’s margin.

Contact Us:
https://alpvision.com/contact-us/ -us

23/04/2026

The Hidden Cost Of Luxury

Counterfeiting in fashion means lost trust, lost revenue, and loss of control.
And it’s not just counterfeits.
The gray market is quietly eroding pricing, distribution, and brand equity.

Most brands rely on:

-QR codes�

-RFID�

-Visible features

But these are often replicable, removable, or disconnected from the physical product.
What if authentication was built directly into the product itself?
That’s what we explore in our white paper for the fashion industry.

Download it here:
https://alpvision.com/counterfeiting-and-gray-market-in-fashion-industry

Adresse

Ch. Du Clos 12
Vevey
1800

Telefon

+41219486464

Webseite

https://alpvision.com/

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