Louis Perron

07/10/2026

Democrats could pull off a miracle in Texas, survive a tough race in Georgia and stage a comeback in Ohio — and still come up short if they squander winnable seats in Michigan and Maine. Watch the latest edition of The Campaign Doctor:

05/10/2026

My comment on the Brazilian presidential election in Newsmax: https://www.newsmax.com/john-gizzi/flavio-bolsonaro-brazil-luiz-inacio-lula/2026/10/05/id/1271700/

Few — if any — saw what happened Sunday in the first round of Brazil's presidential election. Conservative Sen. Flavio Bolsonaro not only outperformed most preelection polls and led the contest but also nearly defeated leftist President Luiz Inacio Lula da Silva outright.

04/10/2026

Does breaking a key campaign promise actually cost a politician votes? Recent scientific research gives a nuanced answer. Read my latest blog post:

What happens when a politician breaks a major campaign promise? The intuitive answer is that voters punish them. But recent scientific research suggests the political consequences are considerably more nuanced. That question is particularly relevant for Donald Trump and Republicans heading into the....

03/10/2026

Who will succeed Guy Parmelin in the Federal Council? My quote for Bluewin:

Guy Parmelin is stepping down, and political experts are already suggesting a dozen possible successors. The big question is: Does it have to be someone from French-speaking Switzerland?

03/10/2026

My book "Beat the Incumbent: Proven Strategies and Tactics to Win Elections" is #44 among Amazon Campaigns & Elections books. And top #200 among Election books: https://www.amazon.com/Beat-Incumbent-Strategies-Tactics-Elections-ebook/dp/B0C3RT3YH5/ref=tmm_kin_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.ye6ZA4WL4rPL78vZ8MnyFw8_RZGr0pcCh1hUR0jXhy8o4qPFLFXNoT3Bh2j_A00jyKmQK7tuEZbqzYDjko4xyCgSZUMTyl9sxOMzBVFWNqlyhBiTPd8XbXvxfTLEvXwo3-jLXTNbnp0WhZxRRNo-wtORCZa483FEkyVedGxtrRWAHeJMdEaqTQ8m4iPMlnKFn-atK4rr8mkVqZAPF8Z0tYdEIsNALL0rDmWdH_nPsYY.2eLrLr9ed1WOnFNPZeA1qEVCcOcVpesnT_BCSOMjd9g&qid=1791028667&sr=8-1

Beat the Incumbent: Proven Strategies and Tactics to Win Elections

02/10/2026

Donald Trump, Iran and the cost of a broken campaign promise. Read my latest post on Substack: https://louisperron.substack.com/p/whats-the-political-cost-of-a-broken?r=2udda6&utm_campaign=post&utm_medium=web

What happens when a politician breaks a major campaign promise?

02/10/2026

Der Zeitpunkt von Parmelin's Rücktritt ist für die SVP ideal. Denn die Nachfolge könnte momentan problemlos auch jemand aus der Deutschschweiz antreten. Und es ist gute Medienpräsenz für die SVP kurz vor dem Start ins Wahljahr. Mein Quote für Bluewin:

Guy Parmelin tritt zurück, und Politexperten bringen bereits ein Dutzend mögliche Nachfolgerinnen und Nachfolger ins Spiel. Die grosse Streitfrage lautet: Muss es jemand aus der Romandie sein?

30/09/2026