Louis Perron

09/06/2026

It makes me giggle when people say that they “believe in surveys.” I usually ask back if they also believe in medicine and physics.

09/06/2026

Base your campaign plan on sound opinion research. Act based on your plan. Don't just re-act to your opponent.

09/06/2026

Negative news, scandals and allegations are particularly dangerous if they directly contradict a candidate’s public image.

08/06/2026

It doesn't really matter what is being said on TV. What matters is what people see on TV. Read my blog post: https://louisperron.com/seven-key-takeaways-from-uncharted-by-chris-whipple/

I recently read Uncharted: How Trump Beat Biden, Harris, and the Odds in the Wildest Campaign in History by Chris Whipple, whom I consider one of the finest political journalists writing today. Here are my key takeaways from Uncharted as a political consultant: Lesson 1: You Can’t Win by Tipto...

08/06/2026

Check out the latest edition of The Campaign Doctor on how to prepare yourself for an online (s...)storm: https://www.youtube.com/watch?v=1vRVto67UtQ

Online mobs can end a political career in weeks. As attacks on poli...

06/06/2026

In fifteen years of running my own consulting business, I never did business with friends. And I think it’s part of the reason why I still have friends and my business is thriving.

06/06/2026

Only amateurs bill by the hour

06/06/2026

You can't buy self-esteem. As hard as I have tried.

03/06/2026

How much time and money does your campaign invest into turning out the base? How much into convincing undecided voters? A campaign is a series of strategic decisions. This is one of them.

03/06/2026

As a challenger candidate, you have to first make a honest and objective assessment if the incumbent is vulnerable and how you can maximize this vulnerability. If he is not, it’s very difficult to win.