17/04/2026
Luxury brands shape culture. The question is how they shape it next.
Visibility has been mastered. The next frontier is resonance - building the kind of presence people carry with them, quote to their colleagues, remember six months later.
On 22 April, I’m giving three talks at The Future Summit at , in front of 350+ decision-makers from Swiss luxury and hospitality. Personal brand. Brand storytelling. Podcasting.
One thread runs through all three: the brands that will still matter in 2030 are the ones building owned audio assets now.
Here’s why podcasting isn’t optional anymore for luxury:
→ It’s the only medium your competitors can’t buy their way into
→ Every episode compounds - it works for years, not 24 hours
→ It puts you in your ideal client’s headphones, not their feed
→ It builds authority while you sleep
If you lead brand, comms or marketing in hospitality, watches, private banking, healthcare or luxury retail - come find me between sessions. Bring the hard questions.
→ 22.04.2026 · Headsquarter Zurich · TheNewNow
Get your ticket: newnow.work