29/09/2015
The Marketing Landscape is changing folks, Transdigital is the phenomenon whereby Traditional Marketing merge with Digital Marketing. The world is fast evolving and businesses nowadays are not static, no time to wait for customers. Companies now engage customers via different channels, Facebook, Twitter, Instagram, YouTube and mass mailers and what have you. Traditional stores are virtualize and place online ,redesigning the way they exploit the 4 P’s to a more elaborate 4 C. Communicating ,Cost reduction ,More convenient way of presenting goods and services and lastly Consumer is king type of marketing strategy ,where the customer is engaged in different ways to make a purchase decision .
TV,Radio,Out of Home Advertisement strategies are not only replaced but merge, added to more sophisticate digital landscape, that is based on technology that enhance communication, reduce cost, convenient way of presenting goods and services and lastly and focus on how ,where and what the customer wants in his Purchase Decision Journey.
Barr N. Maurice.
