06/06/2026
𝐓𝐡𝐞 𝐭𝐲𝐩𝐨𝐠𝐫𝐚𝐩𝐡𝐲 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐭𝐡𝐚𝐭 𝐫𝐮𝐢𝐧 𝐲𝐨𝐮𝐫 𝐝𝐞𝐬𝐢𝐠𝐧𝐬
"Welcome to Africa"
That single phrase can convey confidence, creativity, luxury, or urgency. Just by changing the font.
Typography is the invisible art of design. A good choice feels natural. A bad one shows up instantly.
The 4 font families:
Serif (Times, Playfair) — Tradition, elegance, authority. The choice of Dior, Tiffany.
Sans-Serif (Helvetica, Montserrat) — Modernity, simplicity, tech. The choice of Google, Apple, Netflix.
Script (Pacifico, Dancing Script) — Creativity, craft. Never use for long text!
Display (Impact, Bebas) — Visual punch. Headlines only.
The golden rule:
Maximum 2–3 fonts per project. Beyond that, it's chaos.
The 7 mistakes to avoid:
Too many different fonts
Comic Sans in professional context
ALL CAPS (it's shouting!)
Line spacing too tight
Insufficient text/background contrast
Script for long text
Font too small (min 14px digital)
Lesson 3 | MODULE 2 — AI Solutions Architect Program
ACERFI Formation — Yaoundé, Cameroon
https://campus.acerfi.net/isa.php